A data profile of the people who buy, follow and care about Gender in United Kingdom — modelled from more than twelve digital signal sources. Gender has an estimated audience of 9,095,502 people in United Kingdom.
The average Gender fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Adoption, Hobby, with strongest over-indexing on Wikipedia (5.28× the country average).
Demographically, the Gender audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gender fan in United Kingdom is more female, around 45.3 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Gender profile in United Kingdom.
84.5% are female, 15.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 84.5% |
| Male | 15.5% |
| Average age | 45.3 |
| Estimated audience size | 9,095,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Gender audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
Where the Gender audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.39× | |
| 02 | Yorkshire and the Humber | ~1M | 1.35× | |
| 03 | North East | ~400K | 1.08× | |
| 04 | England | ~7M | 1.05× | |
| 05 | Wales | ~500K | 1.05× | |
| 06 | South East | ~1.5M | 1.04× | |
| 07 | Scotland | ~800K | 1.01× | |
| 08 | East Midlands | ~600K | 0.91× | |
| 09 | Northern Ireland | ~300K | 0.91× | |
| 10 | East of England | ~700K | 0.89× | |
| 11 | South West | ~700K | 0.88× | |
| 12 | North West | ~600K | 0.59× |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.28× | ||
| 02 | Adoption | Kids & Family | 4.34× | ||
| 03 | Sketch comedy | Movies & TV | 3.75× | ||
| 04 | Satire | Literature | 3.06× | ||
| 05 | Risk management | Business & Career | 2.78× | ||
| 06 | Philanthropy | Arts & Culture | 2.40× | ||
| 07 | Mother's Day | Kids & Family | 2.30× | ||
| 08 | Online newspaper | News | 2.12× | ||
| 09 | Hobby | Home & Garden | 2.08× | ||
| 10 | Refrigerator | Home & Garden | 2.07× | ||
| 11 | Esso | Cars & Mobility | 2.07× | ||
| 12 | Britney Spears | Music & Radio | 2.04× | ||
| 13 | Innovation | Business & Career | 1.88× | ||
| 14 | William Hill (bookmaker) | Games | 1.70× | ||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Distilled beverage | Food & Beverages | 1.62× | ||
| 17 | Skirt | Fashion & Accessoires | 1.61× | ||
| 18 | Aldi | Shopping | 1.51× | ||
| 19 | Breaking news | Movies & TV | 1.51× | ||
| 20 | Nonprofit organization | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Spirituality | BALANCE | 1.32× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Sports Activity | POWER | 0.81× |
Gender has an estimated audience of 9,095,502 people in United Kingdom, concentrated in England and South East.
84.5% of Gender fans are female, 15.5% are male, with an average age of 45.3 years.
Gender fans show strongest brand affinity for Wikipedia (5.28×), Adoption (4.34×), and Hobby (2.08×) over the country average.
Gender fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Gender itself, the audience over-indexes on Adoption (4.34×), Hobby (2.08×), Satire (3.06×), and Sketch comedy (3.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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