Gender Audience in Mexico

Gender has an estimated audience of 5,145,065 people in Mexico. 59.3% are female, 40.7% are male, average age 33.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (175.27× the country average). Demographically, the Gender audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Politics & Society · Type: Topic

Demographics of Gender fans

Demographic split for Gender audience in Mexico
MetricValue
Female59.3%
Male40.7%
Average age33.5
Estimated audience size5,145,065

Audience persona

The typical Gender fan in Mexico is more female, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Gender fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender audience
BrandAffinityCategory
Shopping and fashion175.27×Shopping
Costa Rica348.51×Travel & Leisure
Game consoles133.25×Technology & Electronics
Catholic Church102.04×Politics & Society
Sarcasm75.63×Politics & Society
Mobile game57.57×Games
Banana62.42×Food & Beverages
Travel agency67.23×Travel & Leisure
Broadcasting of sports events78.03×Movies & TV
El País55.22×News
Valentine's Day88.17×Kids & Family
Exfoliation (cosmetology)91.37×Beauty & Wellness
Dentistry45.62×Business & Career
Freeware28.81×Technology & Electronics
Sexology36.01×Kids & Family
Daily Horoscope438.56×Internet & Social Media
Orange (fruit)45.62×Food & Beverages
Papaya34.81×Food & Beverages
Breastfeeding30.01×Kids & Family
Machu Picchu33.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender audience
TraitClusterScore
SpiritualityBALANCE21.1
TravellingTHRILL17.73
Urban LifestyleOPEN4.78
Design AffinityPREMIUM2.41
Risk AppetiteTHRILL2.38
Career OrientationPOWER2.31

Worldwide distribution

Worldwide audience distribution share by country for Gender
CountryShare
United States31.1%
Brazil8.8%
Italy8.1%

See Gender audiences in other countries

More Politics & Society audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.