A data profile of the people who buy, follow and care about Gender in Mexico — modelled from more than twelve digital signal sources. Gender has an estimated audience of 5,145,065 people in Mexico.
Gender has an estimated audience of 5,145,065 people in Mexico. 59.3% are female, 40.7% are male, average age 33.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (175.27× the country average).
Demographically, the Gender audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Gender fan in Mexico is more female, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Gender profile in Mexico.
59.3% are female, 40.7% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.5 |
| Estimated audience size | 5,145,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Gender audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 438.56× | ||
| 02 | Costa Rica | Travel & Leisure | 348.51× | ||
| 03 | Shopping and fashion | Shopping | 175.27× | ||
| 04 | Game consoles | Technology & Electronics | 133.25× | ||
| 05 | Catholic Church | Politics & Society | 102.04× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 91.37× | ||
| 07 | Valentine's Day | Kids & Family | 88.17× | ||
| 08 | Broadcasting of sports events | Movies & TV | 78.03× | ||
| 09 | Sarcasm | Politics & Society | 75.63× | ||
| 10 | Travel agency | Travel & Leisure | 67.23× | ||
| 11 | Banana | Food & Beverages | 62.42× | ||
| 12 | Mobile game | Games | 57.57× | ||
| 13 | El País | News | 55.22× | ||
| 14 | Dentistry | Business & Career | 45.62× | ||
| 15 | Orange (fruit) | Food & Beverages | 45.62× | ||
| 16 | Sexology | Kids & Family | 36.01× | ||
| 17 | Papaya | Food & Beverages | 34.81× | ||
| 18 | Machu Picchu | Travel & Leisure | 33.61× | ||
| 19 | Breastfeeding | Kids & Family | 30.01× | ||
| 20 | Freeware | Technology & Electronics | 28.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.10× | |
| Travelling | THRILL | 17.73× | |
| Urban Lifestyle | OPEN | 4.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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