Gender Audience in Mexico

Gender logo

Gender has an estimated audience of 5,145,065 people in Mexico. 59.3% are female, 40.7% are male, average age 33.5. Top brand affinities: MSN, Banana, Genetics, Catholic Church, Sarcasm.

Top brand affinities include MSN, Banana, Genetics, with strongest over-indexing on MSN (4.1× the country average). Demographically, the Gender audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Politics & Society · Type: Topic

Demographics of Gender fans

Demographic split for Gender audience in Mexico
MetricValue
Female59.3%
Male40.7%
Average age33.5
Estimated audience size5,145,065

Audience persona

The typical Gender fan in Mexico is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for MSN.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender audience
BrandAffinityCategory
MSN4.1×News
Banana3.91×Food & Beverages
Genetics3.25×Kids & Family
Catholic Church3.2×Politics & Society
Sarcasm3.6×Politics & Society
Mobile payment5.15×Business & Career
Travel agency3.3×Travel & Leisure
Puma2.48×Fashion & Accessoires
Broadcasting of sports events4.51×Movies & TV
El País3.38×News
Game consoles2.35×Technology & Electronics
Freeware3.05×Technology & Electronics
Anti-aging cream3.32×Beauty & Wellness
Dentistry2.98×Business & Career
Sexology3.59×Kids & Family
Pedro Pascal2.55×Movies & TV
Stone Island20×Fashion & Accessoires
Papaya3.75×Food & Beverages
captain america3.57×Movies & TV
Wattpad2.75×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender audience
TraitClusterScore
Design AffinityPREMIUM2.47
Luxury OrientationPREMIUM2.11
Family OrientationCONSERVATISM2.01
Price SensitivityPREMIUM1.82
Urban LifestyleOPEN1.66
TravellingTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Gender
CountryShare
United States31.1%
Brazil8.8%
Italy8.1%

See Gender audiences in other countries

More Politics & Society audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.