Gender Audience in Mexico

Gender has an estimated audience of 5,145,065 people in Mexico. 59.3% are female, 40.7% are male, average age 33.5. Top brand affinities: MSN, Banana, Genetics, Catholic Church, Sarcasm.
Top brand affinities include MSN, Banana, Genetics, with strongest over-indexing on MSN (4.1× the country average). Demographically, the Gender audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Politics & Society · Type: Topic
Demographics of Gender fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.5 |
| Estimated audience size | 5,145,065 |
Audience persona
The typical Gender fan in Mexico is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.1× | News |
| Banana | 3.91× | Food & Beverages |
| Genetics | 3.25× | Kids & Family |
| Catholic Church | 3.2× | Politics & Society |
| Sarcasm | 3.6× | Politics & Society |
| Mobile payment | 5.15× | Business & Career |
| Travel agency | 3.3× | Travel & Leisure |
| Puma | 2.48× | Fashion & Accessoires |
| Broadcasting of sports events | 4.51× | Movies & TV |
| El País | 3.38× | News |
| Game consoles | 2.35× | Technology & Electronics |
| Freeware | 3.05× | Technology & Electronics |
| Anti-aging cream | 3.32× | Beauty & Wellness |
| Dentistry | 2.98× | Business & Career |
| Sexology | 3.59× | Kids & Family |
| Pedro Pascal | 2.55× | Movies & TV |
| Stone Island | 20× | Fashion & Accessoires |
| Papaya | 3.75× | Food & Beverages |
| captain america | 3.57× | Movies & TV |
| Wattpad | 2.75× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.47 |
| Luxury Orientation | PREMIUM | 2.11 |
| Family Orientation | CONSERVATISM | 2.01 |
| Price Sensitivity | PREMIUM | 1.82 |
| Urban Lifestyle | OPEN | 1.66 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
See Gender audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.