A data profile of the people who buy, follow and care about Gender in Spain — modelled from more than twelve digital signal sources. Gender has an estimated audience of 5,874,824 people in Spain.
Gender has an estimated audience of 5,874,824 people in Spain. 74.4% are female, 25.6% are male, average age 46.5. Top brand affinities: Satire, Iberia (airline), WhatsApp, Genetics, John Cena.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (8.53× the country average).
Demographically, the Gender audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Gender fan in Spain is more female, around 46.5 years old, with strong Individualism tendencies and a notable affinity for Satire.
The key figures that characterise the Gender profile in Spain.
74.4% are female, 25.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 46.5 |
| Estimated audience size | 5,874,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 33% |
of the worldwide Gender audience comes from Spain.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 9.57× | ||
| 02 | New Testament | Politics & Society | 8.80× | ||
| 03 | Satire | Literature | 8.53× | ||
| 04 | Genetics | Kids & Family | 3.90× | ||
| 05 | Betfair | Games | 3.71× | ||
| 06 | Refrigerator | Home & Garden | 3.56× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 3.35× | ||
| 08 | Internet & Social Media | 2.56× | |||
| 09 | Iberia (airline) | Travel & Leisure | 2.43× | ||
| 10 | Mango | Shopping | 2.40× | ||
| 11 | Distilled beverage | Food & Beverages | 2.36× | ||
| 12 | IBEX 35 | Business & Career | 1.77× | ||
| 13 | Aldi | Shopping | 1.76× | ||
| 14 | Stradivarius | Shopping | 1.76× | ||
| 15 | Spas | Beauty & Wellness | 1.74× | ||
| 16 | Caixabank | Business & Career | 1.68× | ||
| 17 | Happiness | Health | 1.67× | ||
| 18 | Politics | Politics & Society | 1.64× | ||
| 19 | Kitchen | Home & Garden | 1.59× | ||
| 20 | Family | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.20× | |
| Patriotism | CONSERVATISM | 1.94× | |
| Community Orientation | OPEN | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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