Gender Audience in Spain
Gender has an estimated audience of 5,874,824 people in Spain. 74.4% are female, 25.6% are male, average age 46.5. Top brand affinities: MSN, John Cena, Julio Iglesias, Stradivarius, Aldi.
Top brand affinities include MSN, John Cena, Julio Iglesias, with strongest over-indexing on MSN (5.13× the country average). Demographically, the Gender audience skews more female with an average age of 46.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.
Category: Politics & Society · Type: Topic
Demographics of Gender fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 46.5 |
| Estimated audience size | 5,874,824 |
Audience persona
The typical Gender fan in Spain is more female, around 46.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.13× | News |
| John Cena | 9.57× | Sports |
| Julio Iglesias | 2.9× | Music & Radio |
| Stradivarius | 2.91× | Shopping |
| Aldi | 2.67× | Shopping |
| Genetics | 3.47× | Kids & Family |
| Dentistry | 4.42× | Business & Career |
| TripAdvisor | 3.09× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Public administration | 4.96× | Business & Career |
| Movistar | 2.03× | Technology & Electronics |
| 1.7× | Internet & Social Media | |
| CAC 40 | 2.34× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Rugby union | 4.2× | Sports |
| Kundalini yoga | 4.03× | Health |
| Tequila | 4.57× | Food & Beverages |
| Brico Dépôt | 2.02× | Shopping |
| Politics | 1.66× | Politics & Society |
| Mapfre | 2.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.69 |
| Community Orientation | OPEN | 1.65 |
| Patriotism | CONSERVATISM | 1.52 |
| Individualism | JOY | 1.46 |
| Extroversion | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
See Gender audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.