Gender Audience in Spain

Gender has an estimated audience of 5,874,824 people in Spain. 74.4% are female, 25.6% are male, average age 46.5. Top brand affinities: MSN, John Cena, Julio Iglesias, Stradivarius, Aldi.

Top brand affinities include MSN, John Cena, Julio Iglesias, with strongest over-indexing on MSN (5.13× the country average). Demographically, the Gender audience skews more female with an average age of 46.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.

Category: Politics & Society · Type: Topic

Demographics of Gender fans

Demographic split for Gender audience in Spain
MetricValue
Female74.4%
Male25.6%
Average age46.5
Estimated audience size5,874,824

Audience persona

The typical Gender fan in Spain is more female, around 46.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for MSN.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender audience
BrandAffinityCategory
MSN5.13×News
John Cena9.57×Sports
Julio Iglesias2.9×Music & Radio
Stradivarius2.91×Shopping
Aldi2.67×Shopping
Genetics3.47×Kids & Family
Dentistry4.42×Business & Career
TripAdvisor3.09×Travel & Leisure
Iberia (airline)1.8×Travel & Leisure
Public administration4.96×Business & Career
Movistar2.03×Technology & Electronics
WhatsApp1.7×Internet & Social Media
CAC 402.34×Business & Career
Formentera4.71×Travel & Leisure
Rugby union4.2×Sports
Kundalini yoga4.03×Health
Tequila4.57×Food & Beverages
Brico Dépôt2.02×Shopping
Politics1.66×Politics & Society
Mapfre2.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Community OrientationOPEN1.65
PatriotismCONSERVATISM1.52
IndividualismJOY1.46
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Gender
CountryShare
United States31.1%
Brazil8.8%
Italy8.1%

See Gender audiences in other countries

More Politics & Society audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.