Rascasse Audience Intelligence

Gender Audience in France

A data profile of the people who buy, follow and care about Gender in France — modelled from more than twelve digital signal sources. Gender has an estimated audience of 4,771,050 people in France.

Gender has an estimated audience of 4,771,050 people in France. 76.9% are female, 23.1% are male, average age 43.4. Top brand affinities: Love & Sex, Kitchen garden, Sex and the City, Christmas Gift, Broadcasting of sports events.

Top brand affinities include Love & Sex, Kitchen garden, Sex and the City, with strongest over-indexing on Love & Sex (332.89× the country average).

Demographically, the Gender audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Travelling.

The typical Gender fan in France is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender profile in France.

Audience size
4.8M
in France
Gender
76.9%
23.1% male
Age
43.4
average years
Country rank
#787
Topic in France
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender fans

76.9% are female, 23.1% are male, average age 43.4.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Gender audience in France
MetricValue
Female76.9%
Male23.1%
Average age43.4
Estimated audience size4,771,050
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Gender audience in France
Age bracketShare%
16-1910%
20-2918%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Gender audience comes from France.

Worldwide audience distribution share by country for Gender
CountryShare
United States31.1%
Brazil8.8%
Italy8.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender audience
#·InterestCategoryAffinity×
01Love & SexKids & Family332.89×
02Christmas GiftKids & Family15.37×
03DentistryBusiness & Career11.27×
04Christmas treeKids & Family11.25×
05Broadcasting of sports eventsMovies & TV11.17×
06Zoom lensTechnology & Electronics11.15×
07Kitchen gardenHome & Garden10.36×
08HormoneHealth9.46×
09Girl powerPolitics & Society9.14×
10Sex and the CityMovies & TV9.04×
11New TestamentPolitics & Society8.75×
12Gender studiesPolitics & Society7.56×
13ImprovisationMusic & Radio6.12×
14LivemusicMusic & Radio3.95×
15GeneticsKids & Family3.13×
16Midi LibreNews2.58×
17SkirtFashion & Accessoires2.51×
18BatmanMovies & TV2.32×
19HappinessHealth1.61×
20TikTokInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gender audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.15×
TravellingTHRILL1.94×
Career OrientationPOWER1.93×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gender audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Family OrientationCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.79×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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