Gender Audience in United States

Name: Gender — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Gender logo

Gender has an estimated audience of 37,965,620 people in United States. 78.4% are female, 21.6% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Google Home.

The average Gender fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (13.77× the country average). Demographically, the Gender audience skews more female with an average age of 42.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gender fans

Demographic split for Gender audience in United States
Metric	Value
Female	78.4%
Male	21.6%
Average age	42.5
Estimated audience size	37,965,620

Audience persona

The typical Gender fan in United States is more female, around 42.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Gender in United States
Region	Reach	Affinity
California	5,250,338	1.26×
Texas	3,371,677	1.03×
New York	2,615,731	1.23×
Florida	2,596,339	1.01×
Illinois	1,394,323	1.1×
Georgia	1,339,091	1.14×
Pennsylvania	1,265,749	0.99×
Ohio	1,225,422	1.05×
North Carolina	1,196,236	1.05×
Michigan	1,039,171	1.05×
Virginia	1,008,554	1.09×
New Jersey	975,395	1.01×
Washington	897,106	1.18×
Maryland	817,199	1.25×
Massachusetts	814,686	1.09×
Tennessee	757,409	0.99×
Indiana	704,506	1.02×
Missouri	682,290	1.11×
Arizona	652,434	0.84×
Minnesota	563,142	1.04×
Colorado	556,104	0.93×
Louisiana	533,455	1.09×
South Carolina	530,668	0.93×
Wisconsin	527,492	0.92×
Alabama	515,176	0.97×
Kentucky	515,062	1.08×
Oregon	490,182	1.13×
Oklahoma	440,317	1.04×
Connecticut	406,506	1.07×
Nevada	355,946	0.97×
Mississippi	342,959	1.1×
Arkansas	320,377	1.02×
Kansas	302,549	1.01×
Iowa	298,853	0.96×
Utah	286,314	0.84×
Hawaii	171,966	1.05×
New Mexico	171,898	0.9×
West Virginia	166,429	0.94×
Nebraska	164,241	0.86×
Washington, District of Columbia	159,985	1.4×
Idaho	153,077	0.8×
Maine	140,772	1.04×
New Hampshire	127,843	0.85×
Rhode Island	117,117	0.97×
Montana	84,792	0.81×
Delaware	83,150	0.79×
South Dakota	67,182	0.77×
Vermont	64,341	0.97×
Alaska	62,199	0.77×
North Dakota	62,087	0.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender audience
Brand	Affinity	Category
Goop	13.77×	Internet & Social Media
Governor of Michigan	13.34×	Politics & Society
headspace	14.56×	Health
Wok	9.95×	Food & Beverages
Google Home	9.79×	Technology & Electronics
Cherish (group)	15.11×	Music & Radio
Grinch	5.58×	Movies & TV
Vocal harmony	6.22×	Music & Radio
Grace Slick	11.93×	Music & Radio
Hibachi	10.58×	Food & Beverages
Fairy godmother	9.17×	Literature
Mothercare	3.51×	Kids & Family
No Escape (1994 film)	11.45×	Movies & TV
Product design	1.87×	Business & Career
Hipster	8.96×	Politics & Society
Guitarist (magazine)	10.64×	Music & Radio
TV Fanatic	9.88×	Movies & TV
Hardik Pandya	13.63×	Sports
Kikar HaShabbat	14.7×	News
El Paso County, Colorado	11.47×	Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender audience
Trait	Cluster	Score
LGBTQ+ Identity	OPEN	1.92
Pet Ownership	JOY	1.67
Indulgence	JOY	1.61
Extroversion	THRILL	1.45
Design Affinity	PREMIUM	1.42
Price Sensitivity	PREMIUM	1.31

Worldwide distribution

Worldwide audience distribution share by country for Gender
Country	Share
United States	31.1%
Brazil	8.8%
Italy	8.1%

See Gender audiences in other countries

More Politics & Society audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

Frequently asked questions

How many fans does Gender have in United States?

Gender has an estimated audience of 37,965,620 people in United States, concentrated in California and Texas.

What is the gender split and age of Gender fans?

78.4% of Gender fans are female, 21.6% are male, with an average age of 42.5 years.

Which brands do Gender fans like most?

Gender fans show strongest brand affinity for Goop (13.77×), Governor of Michigan (13.34×), and headspace (14.56×) over the country average.

Where do Gender fans live in United States?

Gender fans in United States are most concentrated in California (reach 5,250,338), Texas (reach 3,371,677), and New York (reach 2,615,731). These three regions account for the largest share of the active audience.

What other brands do Gender fans also like?

Beyond Gender itself, the audience over-indexes on Governor of Michigan (13.34×), headspace (14.56×), Wok (9.95×), and Google Home (9.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.