Gender Audience in United States

Demographics of Gender fans

Audience persona

The typical Gender fan in United States is more female, around 42.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Gender audiences in other countries

• Gender — Germany
• Gender — United Kingdom
• Gender — France
• Gender — Italy
• Gender — Spain
• Gender — Brazil
• Gender — Japan
• Gender — South Korea
• Gender — India

More Politics & Society audiences in United States

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• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Gender have in United States?

Gender has an estimated audience of 37,965,620 people in United States, concentrated in California and Texas.

What is the gender split and age of Gender fans?

78.4% of Gender fans are female, 21.6% are male, with an average age of 42.5 years.

Which brands do Gender fans like most?

Gender fans show strongest brand affinity for Capital One (14.75×), Google Maps (11.71×), and Indeed.com (9.25×) over the country average.

Where do Gender fans live in United States?

Gender fans in United States are most concentrated in California (reach 5,250,338), Texas (reach 3,371,677), and New York (reach 2,615,731). These three regions account for the largest share of the active audience.

What other brands do Gender fans also like?

Beyond Gender itself, the audience over-indexes on Google Maps (11.71×), Indeed.com (9.25×), Diane Keaton (12.63×), and Beetlejuice (9.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.