Rascasse Audience Intelligence

Gender Audience in United States

A data profile of the people who buy, follow and care about Gender in United States — modelled from more than twelve digital signal sources. Gender has an estimated audience of 37,965,620 people in United States.

#448among Topic in United States#28in Politics & Society

The average Gender fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BB cream, IKEA, Planet Fitness, with strongest over-indexing on BB cream (6.21× the country average).

Demographically, the Gender audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gender fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for BB cream.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender profile in United States.

Audience size
38M
in United States
Gender
78.4%♀
21.6% male
Age
42.5
average years
Country rank
#626
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender fans

78.4% are female, 21.6% are male, average age 42.5.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Gender audience in United States
MetricValue
Female78.4%
Male21.6%
Average age42.5
Estimated audience size37,965,620
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Gender audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Gender audience comes from United States.

Worldwide audience distribution share by country for Gender
CountryShare
United States31.1%
Brazil8.8%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gender audience in United States is strongest.

Fig. 05

Top regions by affinity

Gender fans by region: top regions in United States
#RegionReachAffinity×
01California~5M1.25×
02Louisiana~600K1.24×
03Washington, District of Columbia~100K1.22×
04Maryland~800K1.17×
05Mississippi~400K1.15×
06Oregon~500K1.14×
07Washington~800K1.10×
08New York~2.5M1.09×
09Georgia~1.5M1.08×
10Virginia~1M1.08×
11Kentucky~500K1.08×
12Hawaii~200K1.08×
13Missouri~600K1.06×
14Oklahoma~400K1.06×
15Illinois~1.5M1.05×
16Texas~3.5M1.03×
17North Carolina~1M1.03×
18Maine~100K1.03×
19Connecticut~400K1.02×
20New Mexico~200K1.02×
21West Virginia~200K1.02×
22Ohio~1M1.01×
23Massachusetts~800K1.01×
24Indiana~700K1.01×
25Minnesota~500K1.01×
26Alabama~500K1.01×
27Arkansas~300K1.01×
28Kansas~300K1.01×
29Nevada~400K1.00×
30Michigan~1M0.99×
31New Jersey~900K0.98×
32Rhode Island~100K0.98×
33Vermont~60K0.97×
34Pennsylvania~1M0.96×
35Tennessee~700K0.96×
36Florida~2.5M0.95×
37South Carolina~500K0.95×
38Iowa~300K0.95×
39New Hampshire~100K0.94×
40Wisconsin~500K0.93×
41Alaska~80K0.93×
42Nebraska~200K0.92×
43Idaho~200K0.91×
44Delaware~100K0.91×
45Colorado~500K0.90×
46North Dakota~70K0.89×
47Utah~300K0.88×
48Montana~90K0.88×
49South Dakota~80K0.88×
50Arizona~700K0.87×
Fig. 06

Affinity by region

Affinity by region — Gender, United States
0.87×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender audience
#·InterestCategoryAffinity×
01Acne StudiosFashion & Accessoires6.81×
02Gender studiesPolitics & Society6.72×
03BB creamBeauty & Wellness6.21×
04Diaper bagKids & Family3.09×
05SkirtFashion & Accessoires2.42×
06IKEAHome & Garden2.24×
07Discount storesShopping2.17×
08NordstromShopping2.09×
09TrousersFashion & Accessoires2.07×
10Planet FitnessSports2.04×
11Nordstrom rackFashion & Accessoires1.98×
12GeneticsKids & Family1.93×
13HandbagsFashion & Accessoires1.87×
14FragrancesBeauty & Wellness1.81×
15Men's clothingFashion & Accessoires1.71×
16HairstyleBeauty & Wellness1.70×
17Mortgage loansBusiness & Career1.69×
18PinterestInternet & Social Media1.68×
19HappinessHealth1.62×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gender audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.43×
Pet OwnershipJOY1.96×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gender audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
Social Media UsageJOY0.98×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gender have in United States?

Gender has an estimated audience of 37,965,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gender fans?

78.4% of Gender fans are female, 21.6% are male, with an average age of 42.5 years.

03

Which brands do Gender fans like most?

Gender fans show strongest brand affinity for BB cream (6.21×), IKEA (2.24×), and Planet Fitness (2.04×) over the country average.

04

Where do Gender fans live in United States?

Gender fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gender fans also like?

Beyond Gender itself, the audience over-indexes on IKEA (2.24×), Planet Fitness (2.04×), Happiness (1.62×), and Nordstrom (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Gender audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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