A data profile of the people who buy, follow and care about Diamond in United Kingdom — modelled from more than twelve digital signal sources. Diamond has an estimated audience of 4,920,085 people in United Kingdom.
The average Diamond fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, WhatsApp, Kitchen, with strongest over-indexing on Hobby (1.97× the country average).
Demographically, the Diamond audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Diamond fan in United Kingdom is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Hobby.
The key figures that characterise the Diamond profile in United Kingdom.
70.7% are female, 29.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 42.3 |
| Estimated audience size | 4,920,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Diamond audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 10.4% |
| India | 8.1% |
Where the Diamond audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.88× | |
| 02 | West Midlands | ~300K | 1.47× | |
| 03 | Yorkshire and the Humber | ~600K | 1.44× | |
| 04 | North East | ~200K | 1.03× | |
| 05 | South East | ~700K | 0.99× | |
| 06 | East Midlands | ~300K | 0.85× | |
| 07 | East of England | ~400K | 0.82× | |
| 08 | South West | ~300K | 0.80× | |
| 09 | Northern Ireland | ~100K | 0.80× | |
| 10 | Wales | ~200K | 0.71× | |
| 11 | Scotland | ~300K | 0.65× | |
| 12 | North West | ~300K | 0.63× |
The strongest cross-interests of the Diamond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 4.11× | ||
| 02 | Pandora | Fashion & Accessoires | 2.91× | ||
| 03 | Victoria and Albert Museum | Arts & Culture | 2.83× | ||
| 04 | Mother's Day | Kids & Family | 2.49× | ||
| 05 | Hot tub | Home & Garden | 2.22× | ||
| 06 | Refrigerator | Home & Garden | 2.21× | ||
| 07 | Wikipedia | Internet & Social Media | 2.14× | ||
| 08 | Volunteering | Politics & Society | 2.02× | ||
| 09 | Hobby | Home & Garden | 1.97× | ||
| 10 | Esso | Cars & Mobility | 1.96× | ||
| 11 | Internet & Social Media | 1.95× | |||
| 12 | Bracelet | Fashion & Accessoires | 1.78× | ||
| 13 | Ryanair | Travel & Leisure | 1.77× | ||
| 14 | Weddings | Kids & Family | 1.66× | ||
| 15 | Distilled beverage | Food & Beverages | 1.65× | ||
| 16 | Kitchen | Home & Garden | 1.57× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.57× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 19 | Renovation | Home & Garden | 1.54× | ||
| 20 | William Hill (bookmaker) | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Luxury Orientation | PREMIUM | 1.44× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.90× | |
| Pet Ownership | JOY | 0.97× |
Diamond has an estimated audience of 4,920,085 people in United Kingdom, concentrated in England and South East.
70.7% of Diamond fans are female, 29.3% are male, with an average age of 42.3 years.
Diamond fans show strongest brand affinity for Hobby (1.97×), WhatsApp (1.95×), and Kitchen (1.57×) over the country average.
Diamond fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Diamond itself, the audience over-indexes on WhatsApp (1.95×), Kitchen (1.57×), Weddings (1.66×), and Wikipedia (2.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.