A data profile of the people who buy, follow and care about Diamond in Italy — modelled from more than twelve digital signal sources. Diamond has an estimated audience of 6,930,517 people in Italy.
Diamond has an estimated audience of 6,930,517 people in Italy. 66.3% are female, 33.7% are male, average age 42.7. Top brand affinities: Wikipedia, Cartier, Volunteering, Costume jewelry, Honeymoon.
Top brand affinities include Wikipedia, Cartier, Volunteering, with strongest over-indexing on Wikipedia (2.51× the country average).
Demographically, the Diamond audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Diamond fan in Italy is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Diamond profile in Italy.
66.3% are female, 33.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 42.7 |
| Estimated audience size | 6,930,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Diamond audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 10.4% |
| India | 8.1% |
The strongest cross-interests of the Diamond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honeymoon | Kids & Family | 6.99× | ||
| 02 | Cartier | Fashion & Accessoires | 3.41× | ||
| 03 | Flower bouquet | Home & Garden | 2.90× | ||
| 04 | Costume jewelry | Fashion & Accessoires | 2.79× | ||
| 05 | Pandora | Fashion & Accessoires | 2.63× | ||
| 06 | Wikipedia | Internet & Social Media | 2.51× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.24× | ||
| 08 | Wedding dress | Fashion & Accessoires | 2.21× | ||
| 09 | Art jewelry | Fashion & Accessoires | 2.07× | ||
| 10 | Champagne | Food & Beverages | 2.04× | ||
| 11 | Volunteering | Politics & Society | 1.97× | ||
| 12 | The Bold and the Beautiful | Movies & TV | 1.88× | ||
| 13 | Leather | Fashion & Accessoires | 1.87× | ||
| 14 | Mediaset | Technology & Electronics | 1.81× | ||
| 15 | TEZENIS | Fashion & Accessoires | 1.78× | ||
| 16 | Deal of the day | Shopping | 1.76× | ||
| 17 | Genetics | Kids & Family | 1.72× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.68× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.59× | ||
| 20 | Primark | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Luxury Orientation | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Mindfulness | BALANCE | 0.93× | |
| Sports Activity | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.