Rascasse Audience Intelligence

Diamond Audience in Germany

A data profile of the people who buy, follow and care about Diamond in Germany — modelled from more than twelve digital signal sources. Diamond has an estimated audience of 2,499,825 people in Germany.

#1581among Topic in Germany#144in Fashion & Accessoires

The average Diamond fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wedding ring, Engagement ring, Gemstone, with strongest over-indexing on Wedding ring (5.4× the country average).

Demographically, the Diamond audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diamond fan in Germany is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Wedding ring.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diamond profile in Germany.

Audience size
2.5M
in Germany
Gender
65.5%♀
34.5% male
Age
38.6
average years
Country rank
#2645
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diamond fans

65.5% are female, 34.5% are male, average age 38.6.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Diamond audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age38.6
Estimated audience size2,499,825
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Diamond audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Diamond audience comes from Germany.

Worldwide audience distribution share by country for Diamond
CountryShare
United States16.2%
Japan10.4%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diamond audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diamond fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.43×
02Hessen~300K1.40×
03Nordrhein-Westfalen~600K1.14×
04Berlin~100K1.14×
05Baden-Württemberg~400K1.12×
06Bremen~20K1.08×
07Hamburg~60K1.07×
08Bayern~400K0.97×
09Saarland~30K0.91×
10Niedersachsen~200K0.89×
11Schleswig-Holstein~80K0.88×
12Brandenburg~70K0.88×
13Sachsen~100K0.87×
14Thüringen~60K0.87×
15Sachsen-Anhalt~50K0.78×
16Mecklenburg-Vorpommern~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Diamond, Germany
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diamond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diamond audience
#·InterestCategoryAffinity×
01EsselungaShopping17.78×
02OmegaFashion & Accessoires5.79×
03Wedding ringFashion & Accessoires5.40×
04Engagement ringFashion & Accessoires5.33×
05GemstoneFashion & Accessoires5.09×
06PandoraFashion & Accessoires4.53×
07CartierFashion & Accessoires4.24×
08Nail salonBeauty & Wellness4.05×
09Charlotte TilburyBeauty & Wellness3.92×
10Art jewelryFashion & Accessoires3.84×
11NecklaceFashion & Accessoires3.55×
12PillowHome & Garden3.50×
13Robert RedfordMovies & TV3.40×
14NintendoGames3.12×
15Designer clothingFashion & Accessoires2.89×
16ManicureBeauty & Wellness2.73×
17Taylor SwiftMusic & Radio2.41×
18HermèsFashion & Accessoires2.05×
19KitchenHome & Garden1.80×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diamond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diamond audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.78×
Luxury OrientationPREMIUM1.76×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diamond audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Family OrientationCONSERVATISM0.93×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diamond have in Germany?

Diamond has an estimated audience of 2,499,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diamond fans?

65.5% of Diamond fans are female, 34.5% are male, with an average age of 38.6 years.

03

Which brands do Diamond fans like most?

Diamond fans show strongest brand affinity for Wedding ring (5.4×), Engagement ring (5.33×), and Gemstone (5.09×) over the country average.

04

Where do Diamond fans live in Germany?

Diamond fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Diamond fans also like?

Beyond Diamond itself, the audience over-indexes on Engagement ring (5.33×), Gemstone (5.09×), Pandora (4.53×), and Omega (5.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Diamond audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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