Diamond Audience in Germany
Diamond has an estimated audience of 2,499,825 people in Germany. 65.5% are female, 34.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Livemusic, Do it yourself (DIY), Pillow, Headphones.
The average Diamond fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Livemusic, Do it yourself (DIY), with strongest over-indexing on Satire (4.7× the country average). Demographically, the Diamond audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Diamond fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 38.6 |
| Estimated audience size | 2,499,825 |
Audience persona
The typical Diamond fan in Germany is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 657,336 | 1.2× |
| Bayern | 397,481 | 0.99× |
| Baden-Württemberg | 382,912 | 1.12× |
| Hessen | 285,422 | 1.5× |
| Niedersachsen | 219,533 | 0.9× |
| Rheinland-Pfalz | 145,808 | 1.16× |
| Berlin | 143,392 | 1.28× |
| Sachsen | 108,032 | 0.88× |
| Schleswig-Holstein | 78,459 | 0.87× |
| Brandenburg | 68,232 | 0.88× |
| Hamburg | 62,927 | 1.11× |
| Thüringen | 51,293 | 0.81× |
| Sachsen-Anhalt | 46,752 | 0.72× |
| Mecklenburg-Vorpommern | 33,845 | 0.71× |
| Saarland | 25,461 | 0.83× |
| Bremen | 22,105 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 4.7× | Literature |
| Livemusic | 3.28× | Music & Radio |
| Do it yourself (DIY) | 1.99× | Home & Garden |
| Pillow | 4.17× | Home & Garden |
| Headphones | 4.67× | Technology & Electronics |
| German television comedy | 4.67× | Movies & TV |
| Hermès | 2.24× | Fashion & Accessoires |
| Spiegel Online | 1.7× | News |
| Flowering plant | 3.37× | Home & Garden |
| Handmade jewelry | 3.1× | Fashion & Accessoires |
| Omega | 5.29× | Fashion & Accessoires |
| Real property | 3.24× | Home & Garden |
| Designer clothing | 2.97× | Fashion & Accessoires |
| Cartier | 3.92× | Fashion & Accessoires |
| Country rap | 4.1× | Music & Radio |
| Art exhibition | 2.71× | Arts & Culture |
| Pandora | 3.58× | Fashion & Accessoires |
| Crochet | 2.76× | Home & Garden |
| Gala | 1.63× | News |
| Primark | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.45 |
| Individualism | JOY | 1.39 |
| Creativity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 10.4% |
| India | 8.1% |
See Diamond audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diamond have in Germany?
Diamond has an estimated audience of 2,499,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diamond fans?
65.5% of Diamond fans are female, 34.5% are male, with an average age of 38.6 years.
Which brands do Diamond fans like most?
Diamond fans show strongest brand affinity for Satire (4.7×), Livemusic (3.28×), and Do it yourself (DIY) (1.99×) over the country average.
Where do Diamond fans live in Germany?
Diamond fans in Germany are most concentrated in Nordrhein-Westfalen (reach 657,336), Bayern (reach 397,481), and Baden-Württemberg (reach 382,912). These three regions account for the largest share of the active audience.
What other brands do Diamond fans also like?
Beyond Diamond itself, the audience over-indexes on Livemusic (3.28×), Do it yourself (DIY) (1.99×), Pillow (4.17×), and Headphones (4.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.