Omega Audience in Germany
Omega has an estimated audience of 1,666,705 people in Germany. 32.9% are female, 67.1% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Judge Dredd (film), Fakty TVN, Business English.
The average Omega fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Judge Dredd (film), with strongest over-indexing on Gil Ofarim (3.04× the country average). Demographically, the Omega audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches
Demographics of Omega fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 37.8 |
| Estimated audience size | 1,666,705 |
Audience persona
The typical Omega fan in Germany is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 449,720 | 1.23× |
| Bayern | 351,864 | 1.31× |
| Baden-Württemberg | 305,709 | 1.34× |
| Hessen | 177,722 | 1.4× |
| Niedersachsen | 158,070 | 0.98× |
| Berlin | 85,032 | 1.14× |
| Rheinland-Pfalz | 82,109 | 0.98× |
| Sachsen | 60,786 | 0.74× |
| Schleswig-Holstein | 59,831 | 1× |
| Hamburg | 52,438 | 1.39× |
| Brandenburg | 36,781 | 0.71× |
| Thüringen | 27,982 | 0.66× |
| Sachsen-Anhalt | 25,398 | 0.59× |
| Mecklenburg-Vorpommern | 19,973 | 0.63× |
| Saarland | 17,820 | 0.87× |
| Bremen | 14,491 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.04× | Music & Radio |
| CAC 40 | 1.96× | Business & Career |
| Judge Dredd (film) | 7.93× | Movies & TV |
| Fakty TVN | 9.92× | Movies & TV |
| Business English | 3.13× | Business & Career |
| Progressive rock | 1.69× | Music & Radio |
| Stamp collecting | 4.66× | Home & Garden |
| Handmade Gifts | 1.78× | Kids & Family |
| Icon (magazine) | 2.1× | Arts & Culture |
| Hypertext | 2.23× | Technology & Electronics |
| Havok (band) | 6.67× | Music & Radio |
| Emil Nolde | 3.95× | Arts & Culture |
| Box lacrosse | 8.8× | Sports |
| 3D printing | 1.54× | Technology & Electronics |
| Carrie (novel) | 3.3× | Literature |
| Acoustic music | 2.3× | Music & Radio |
| Home Delivery | 1.58× | Food & Beverages |
| Female education | 11.11× | Business & Career |
| Hammock camping | 3.6× | Travel & Leisure |
| Building insulation | 2.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.57 |
| Quality Awareness | PREMIUM | 2.19 |
| Early Adopter Mentality | POWER | 1.48 |
| Indulgence | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.39 |
| Career Orientation | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 7.0% |
| India | 5.1% |
See Omega audiences in other countries
More Luxury watches audiences in Germany
- Rolex (4,113,867)
- Patek Philippe (2,131,294)
- Audemars Piguet (1,710,842)
- TAG Heuer (1,685,212)
- Hublot (1,483,013)
Frequently asked questions
How many fans does Omega have in Germany?
Omega has an estimated audience of 1,666,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Omega fans?
32.9% of Omega fans are female, 67.1% are male, with an average age of 37.8 years.
Which brands do Omega fans like most?
Omega fans show strongest brand affinity for Gil Ofarim (3.04×), CAC 40 (1.96×), and Judge Dredd (film) (7.93×) over the country average.
Where do Omega fans live in Germany?
Omega fans in Germany are most concentrated in Nordrhein-Westfalen (reach 449,720), Bayern (reach 351,864), and Baden-Württemberg (reach 305,709). These three regions account for the largest share of the active audience.
What other brands do Omega fans also like?
Beyond Omega itself, the audience over-indexes on CAC 40 (1.96×), Judge Dredd (film) (7.93×), Fakty TVN (9.92×), and Business English (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Omega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.