Rascasse Audience Intelligence

Goyard Target Market in Germany

A data profile of the people who buy, follow and care about Goyard in Germany — modelled from more than twelve digital signal sources. Goyard has an estimated audience of 402,022 people in Germany.

#44among Luxury fashion in Germany#1795among Brand in Germany#662in Fashion & Accessoires

The average Goyard fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LOEWE, MCM, Koenigsegg, with strongest over-indexing on LOEWE (39.12× the country average).

Demographically, the Goyard audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goyard fan in Germany is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for LOEWE.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goyard profile in Germany.

Audience size
402K
in Germany
Gender
63.5%♀
36.5% male
Age
37.8
average years
Country rank
#13965
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goyard

63.5% are female, 36.5% are male, average age 37.8.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Goyard audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age37.8
Estimated audience size402,022
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Goyard audience in Germany
Age bracketShare%
16-1916%
20-2926%
30-3924%
40-4923%
50+11%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Goyard audience comes from Germany.

Worldwide audience distribution share by country for Goyard
CountryShare
United States18.3%
China12.1%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goyard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goyard customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.75×
02Hessen~50K1.62×
03Berlin~20K1.34×
04Nordrhein-Westfalen~100K1.31×
05Bayern~80K1.22×
06Baden-Württemberg~60K1.09×
07Bremen~4K1.03×
08Saarland~5K0.98×
09Schleswig-Holstein~10K0.97×
10Rheinland-Pfalz~20K0.93×
11Niedersachsen~30K0.87×
12Brandenburg~9K0.73×
13Mecklenburg-Vorpommern~5K0.63×
14Sachsen~10K0.62×
15Thüringen~6K0.56×
16Sachsen-Anhalt~6K0.52×
Fig. 06

Affinity by region

Affinity by region — Goyard, Germany
0.52×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goyard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goyard audience
#·InterestCategoryAffinity×
01mikimotoFashion & Accessoires44.48×
02MCMFashion & Accessoires40.21×
03LOEWEFashion & Accessoires39.12×
04Thom BrowneFashion & Accessoires32.06×
05Rolls-Royce GhostCars & Mobility28.97×
06MG CarsCars & Mobility24.72×
07TumiFashion & Accessoires23.85×
08SunseekerCars & Mobility23.75×
09Goodwood Festival of SpeedSports22.65×
10KoenigseggCars & Mobility21.82×
11Manolo BlahnikFashion & Accessoires18.91×
12Soho House (club)Business & Career16.68×
13WE FashionFashion & Accessoires10.99×
14Ryder CupSports10.75×
15RimowaFashion & Accessoires10.39×
16Tory BurchFashion & Accessoires8.17×
17Got BagFashion & Accessoires8.05×
18TK MaxxShopping3.41×
19Arts and musicArts & Culture1.74×
20Consumer electronicsTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goyard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goyard audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.17×
TravellingTHRILL1.99×
Design AffinityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goyard audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
SpiritualityBALANCE0.89×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goyard's target market in Germany?

Goyard's target market in Germany covers an estimated 402,022 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Goyard customers?

63.5% of the Goyard audience are female, 36.5% are male, with an average age of 37.8 years.

03

Which brands do Goyard fans like most?

Goyard fans show strongest brand affinity for LOEWE (39.12×), MCM (40.21×), and Koenigsegg (21.82×) over the country average.

04

Where do Goyard fans live in Germany?

Goyard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Goyard fans also like?

Beyond Goyard itself, the audience over-indexes on MCM (40.21×), Koenigsegg (21.82×), MG Cars (24.72×), and Manolo Blahnik (18.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Goyard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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