Goyard Audience in Germany
Goyard has an estimated audience of 407,960 people in Germany. 63.5% are female, 36.5% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LOEWE, MCM, Koenigsegg, MG Cars, Manolo Blahnik.
The average Goyard fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LOEWE, MCM, Koenigsegg, with strongest over-indexing on LOEWE (39.12× the country average). Demographically, the Goyard audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Goyard fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 37.8 |
| Estimated audience size | 407,960 |
Audience persona
The typical Goyard fan in Germany is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for LOEWE.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,665 | 1.32× |
| Bayern | 83,777 | 1.28× |
| Baden-Württemberg | 61,790 | 1.11× |
| Hessen | 52,637 | 1.69× |
| Niedersachsen | 33,902 | 0.86× |
| Berlin | 25,731 | 1.41× |
| Rheinland-Pfalz | 19,256 | 0.94× |
| Hamburg | 16,881 | 1.83× |
| Schleswig-Holstein | 14,390 | 0.98× |
| Sachsen | 11,630 | 0.58× |
| Brandenburg | 8,644 | 0.68× |
| Thüringen | 4,788 | 0.46× |
| Sachsen-Anhalt | 4,571 | 0.43× |
| Saarland | 4,273 | 0.85× |
| Mecklenburg-Vorpommern | 4,182 | 0.54× |
| Bremen | 3,600 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LOEWE | 39.12× | Fashion & Accessoires |
| MCM | 40.21× | Fashion & Accessoires |
| Koenigsegg | 21.82× | Cars & Mobility |
| MG Cars | 24.72× | Cars & Mobility |
| Manolo Blahnik | 18.91× | Fashion & Accessoires |
| TK Maxx | 3.41× | Shopping |
| WE Fashion | 10.99× | Fashion & Accessoires |
| mikimoto | 44.48× | Fashion & Accessoires |
| Thom Browne | 32.06× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Rolls-Royce Ghost | 28.97× | Cars & Mobility |
| Tumi | 23.85× | Fashion & Accessoires |
| Rimowa | 10.39× | Fashion & Accessoires |
| Ryder Cup | 10.75× | Sports |
| Goodwood Festival of Speed | 22.65× | Sports |
| Tory Burch | 8.17× | Fashion & Accessoires |
| Soho House (club) | 16.68× | Business & Career |
| Got Bag | 8.05× | Fashion & Accessoires |
| Consumer electronics | 1.55× | Technology & Electronics |
| Bernhard Langer | 15.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.52 |
| Family Orientation | CONSERVATISM | 1.85 |
| Luxury Orientation | PREMIUM | 1.8 |
| Early Adopter Mentality | POWER | 1.56 |
| Design Affinity | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| China | 12.2% |
| Japan | 8.7% |
See Goyard audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Goyard have in Germany?
Goyard has an estimated audience of 407,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Goyard fans?
63.5% of Goyard fans are female, 36.5% are male, with an average age of 37.8 years.
Which brands do Goyard fans like most?
Goyard fans show strongest brand affinity for LOEWE (39.12×), MCM (40.21×), and Koenigsegg (21.82×) over the country average.
Where do Goyard fans live in Germany?
Goyard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,665), Bayern (reach 83,777), and Baden-Württemberg (reach 61,790). These three regions account for the largest share of the active audience.
What other brands do Goyard fans also like?
Beyond Goyard itself, the audience over-indexes on MCM (40.21×), Koenigsegg (21.82×), MG Cars (24.72×), and Manolo Blahnik (18.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.