Rascasse Audience Intelligence

Thom Browne Target Market in Germany

Thom Browne has an estimated audience of 115K people in Germany.

#66among Luxury fashion in Germany
#4185among brands in Germany
#1310in Fashion & Accessoires

The average Thom Browne fan in Germany is 34.0 years old, balanced, and lives primarily in Bayern.

By number of fans, Thom Browne ranks #66 among the 107 objects in Luxury fashion in Germany — 0.4× the group median.

Its fans are 2.1 years younger than the group average of 36.1.

Women make up 52.8% of the fan base, 9.6 percentage points fewer than the group average.

Compared with the other 106 objects in Luxury fashion, Thom Browne fans stand out for their interest in Canon Pixma, Institute of Internal Auditors and Chetan Bhagat.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Canon Pixma, Institute of Internal Auditors, Chetan Bhagat, with strongest over-indexing on Canon Pixma (205.6× the country average).

Demographically, the Thom Browne audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical Thom Browne fan in Germany is balanced, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Canon Pixma.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
115K
in Germany
Gender
52.8%♀
47.2% male
Age
34.0
average years
Country rank
#33780
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Thom Browne

52.8% are female, 47.2% are male, average age 34.0.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Thom Browne audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age34.0
Estimated audience size115K
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Thom Browne audience in Germany
Age bracketShare%
16-2439%
25-3417%
35-4417%
45-5416%
55+11%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Thom Browne audience comes from Germany.

Worldwide audience distribution share by country for Thom Browne
CountryShare
Japan22.3%
China19.1%
United States18.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Thom Browne customers by region in Germany
#RegionReachAffinity×
01Berlin~10K2.10×
02Hamburg~5K1.81×
03Hessen~10K1.44×
04Bayern~20K1.26×
05Bremen~1K1.21×
06Baden-Württemberg~20K0.98×
07Saarland~1K0.95×
08Schleswig-Holstein~4K0.89×
09Nordrhein-Westfalen~20K0.84×
10Rheinland-Pfalz~5K0.80×
11Niedersachsen~9K0.78×
12Brandenburg~3K0.76×
13Thüringen~2K0.76×
14Mecklenburg-Vorpommern~2K0.76×
15Sachsen-Anhalt~2K0.74×
16Sachsen~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Thom Browne, Germany
0.69×1.00×2.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Thom Browne audience vs. the country average
#·InterestCategoryAffinity×
01Canon PixmaTechnology & Electronics205.60×
02Institute of Internal AuditorsBusiness & Career203.01×
03Chetan BhagatLiterature190.31×
04PetaPixelInternet & Social Media109.66×
05Imperial Hotel, TokyoTravel & Leisure86.25×
06KarpathosTravel & Leisure83.94×
07Four Points by SheratonTravel & Leisure76.61×
08GoyardFashion & Accessoires63.69×
09European FashionFashion & Accessoires60.37×
10Kelly BrownLiterature60.35×
11Eli LillyHealth57.69×
12Free WillyMovies & TV57.55×
13Rob GronkowskiSports47.78×
14Ash (band)Music & Radio25.24×
15MCMFashion & Accessoires22.74×
16LOEWEFashion & Accessoires22.56×
17WE FashionFashion & Accessoires16.98×
18SigmaCars & Mobility15.87×
19FRITZ!BoxTechnology & Electronics5.41×
20Lieferando.deFood & Beverages4.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Thom Browne audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Thom Browne audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.23×
Luxury OrientationPREMIUM1.83×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Thom Browne audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
SpiritualityBALANCE0.60×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Thom Browne over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/thom-browne-611” · Methodology