Rascasse Audience Intelligence

Thom Browne Target Market in Germany

A data profile of the people who buy, follow and care about Thom Browne in Germany — modelled from more than twelve digital signal sources. Thom Browne has an estimated audience of 118,356 people in Germany.

#64among Luxury fashion in Germany#3897among Brand in Germany#1271in Fashion & Accessoires

The average Thom Browne fan in Germany is 33.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Canon Pixma, Goyard, PetaPixel, with strongest over-indexing on Canon Pixma (205.6× the country average).

Demographically, the Thom Browne audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thom Browne fan in Germany is balanced, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Canon Pixma.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Thom Browne profile in Germany.

Audience size
118K
in Germany
Gender
52.8%♀
47.2% male
Age
33.3
average years
Country rank
#31280
Brand in Germany
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thom Browne

52.8% are female, 47.2% are male, average age 33.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Thom Browne audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age33.3
Estimated audience size118,356
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Thom Browne audience in Germany
Age bracketShare%
16-1939%
20-2917%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Thom Browne audience comes from Germany.

Worldwide audience distribution share by country for Thom Browne
CountryShare
Japan23.0%
China19.4%
United States16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thom Browne audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thom Browne customers by region in Germany
#RegionReachAffinity×
01Berlin~10K2.10×
02Hamburg~5K1.79×
03Hessen~10K1.44×
04Bayern~20K1.27×
05Bremen~1K1.23×
06Baden-Württemberg~20K0.99×
07Saarland~1K0.97×
08Schleswig-Holstein~4K0.87×
09Nordrhein-Westfalen~20K0.84×
10Rheinland-Pfalz~5K0.80×
11Niedersachsen~9K0.79×
12Brandenburg~3K0.76×
13Thüringen~2K0.76×
14Mecklenburg-Vorpommern~2K0.75×
15Sachsen-Anhalt~2K0.74×
16Sachsen~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Thom Browne, Germany
0.70×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thom Browne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thom Browne audience
#·InterestCategoryAffinity×
01Canon PixmaTechnology & Electronics205.60×
02Institute of Internal AuditorsBusiness & Career203.01×
03PetaPixelInternet & Social Media109.66×
04Chairmen of the BoardBusiness & Career90.23×
05Imperial Hotel, TokyoTravel & Leisure86.25×
06KarpathosTravel & Leisure83.94×
07Four Points by SheratonTravel & Leisure76.61×
08GoyardFashion & Accessoires63.69×
09European FashionFashion & Accessoires60.37×
10Kelly BrownLiterature60.35×
11Eli LillyHealth57.69×
12Free WillyMovies & TV57.55×
13Suburbia (film)Movies & TV28.29×
14MCMFashion & Accessoires22.74×
15LOEWEFashion & Accessoires22.56×
16WE FashionFashion & Accessoires16.98×
17SigmaCars & Mobility15.87×
18SalomonFashion & Accessoires13.73×
19FRITZ!BoxTechnology & Electronics5.41×
20Lieferando.deFood & Beverages4.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thom Browne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thom Browne audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.23×
Luxury OrientationPREMIUM1.83×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thom Browne audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
SpiritualityBALANCE0.60×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thom Browne's target market in Germany?

Thom Browne's target market in Germany covers an estimated 118,356 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Thom Browne customers?

52.8% of the Thom Browne audience are female, 47.2% are male, with an average age of 33.3 years.

03

Which brands do Thom Browne fans like most?

Thom Browne fans show strongest brand affinity for Canon Pixma (205.6×), Goyard (63.69×), and PetaPixel (109.66×) over the country average.

04

Where do Thom Browne fans live in Germany?

Thom Browne fans in Germany are most concentrated in Bayern (reach ~20K), Nordrhein-Westfalen (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Thom Browne fans also like?

Beyond Thom Browne itself, the audience over-indexes on Goyard (63.69×), PetaPixel (109.66×), LOEWE (22.56×), and Institute of Internal Auditors (203.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Thom Browne audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thom Browne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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