LOEWE Audience in Germany
LOEWE has an estimated audience of 2,126,249 people in Germany. 59.9% are female, 40.1% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Steampunk, Stradivarius, Collectable, Jersey (fabric).
The average LOEWE fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Steampunk, Stradivarius, with strongest over-indexing on CAC 40 (1.55× the country average). Demographically, the LOEWE audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of LOEWE fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 37.2 |
| Estimated audience size | 2,126,249 |
Audience persona
The typical LOEWE fan in Germany is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 515,907 | 1.11× |
| Bayern | 383,918 | 1.12× |
| Baden-Württemberg | 307,783 | 1.06× |
| Niedersachsen | 209,091 | 1.01× |
| Hessen | 158,906 | 0.98× |
| Sachsen | 126,472 | 1.21× |
| Rheinland-Pfalz | 101,206 | 0.95× |
| Berlin | 93,688 | 0.99× |
| Brandenburg | 74,033 | 1.12× |
| Schleswig-Holstein | 68,836 | 0.9× |
| Sachsen-Anhalt | 61,990 | 1.13× |
| Thüringen | 59,147 | 1.09× |
| Hamburg | 45,079 | 0.94× |
| Mecklenburg-Vorpommern | 30,960 | 0.76× |
| Saarland | 21,969 | 0.84× |
| Bremen | 15,298 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.55× | Business & Career |
| Steampunk | 3.96× | Fashion & Accessoires |
| Stradivarius | 1.6× | Shopping |
| Collectable | 1.55× | Kids & Family |
| Jersey (fabric) | 4.62× | Fashion & Accessoires |
| Mothercare | 1.54× | Kids & Family |
| Emirdağ | 7.51× | Travel & Leisure |
| Caprivi Strip | 6.33× | |
| Emil Nolde | 3.39× | Arts & Culture |
| Bank account | 1.87× | Business & Career |
| Ivy Lab | 9.87× | |
| McGregor, Iowa | 4.77× | Shopping |
| Sub Zero (Official) | 6.5× | Literature |
| Cachorro | 1.97× | Pets & Animals |
| Home Delivery | 1.56× | Food & Beverages |
| Stamp collecting | 2.8× | Home & Garden |
| Jason Clarke (actor) | 2.51× | Movies & TV |
| The Hunt (2012 film) | 2.31× | Movies & TV |
| Liberace | 3.03× | Music & Radio |
| Hawesko | 1.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Design Affinity | PREMIUM | 1.85 |
| Luxury Orientation | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.56 |
| Creativity | OPEN | 1.54 |
| Career Orientation | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.9% |
| Germany | 11.9% |
| United States | 9.6% |
See LOEWE audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does LOEWE have in Germany?
LOEWE has an estimated audience of 2,126,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LOEWE fans?
59.9% of LOEWE fans are female, 40.1% are male, with an average age of 37.2 years.
Which brands do LOEWE fans like most?
LOEWE fans show strongest brand affinity for CAC 40 (1.55×), Steampunk (3.96×), and Stradivarius (1.6×) over the country average.
Where do LOEWE fans live in Germany?
LOEWE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 515,907), Bayern (reach 383,918), and Baden-Württemberg (reach 307,783). These three regions account for the largest share of the active audience.
What other brands do LOEWE fans also like?
Beyond LOEWE itself, the audience over-indexes on Steampunk (3.96×), Stradivarius (1.6×), Collectable (1.55×), and Jersey (fabric) (4.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LOEWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.