LOEWE Audience in Germany
LOEWE has an estimated audience of 2,126,249 people in Germany. 59.9% are female, 40.1% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mulberry (company), Hermès, Balmain, B&B Italia, Drop shipping.
The average LOEWE fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mulberry (company), Hermès, Balmain, with strongest over-indexing on Mulberry (company) (65.38× the country average). Demographically, the LOEWE audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of LOEWE fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 37.2 |
| Estimated audience size | 2,126,249 |
Audience persona
The typical LOEWE fan in Germany is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Mulberry (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 515,907 | 1.11× |
| Bayern | 383,918 | 1.12× |
| Baden-Württemberg | 307,783 | 1.06× |
| Niedersachsen | 209,091 | 1.01× |
| Hessen | 158,906 | 0.98× |
| Sachsen | 126,472 | 1.21× |
| Rheinland-Pfalz | 101,206 | 0.95× |
| Berlin | 93,688 | 0.99× |
| Brandenburg | 74,033 | 1.12× |
| Schleswig-Holstein | 68,836 | 0.9× |
| Sachsen-Anhalt | 61,990 | 1.13× |
| Thüringen | 59,147 | 1.09× |
| Hamburg | 45,079 | 0.94× |
| Mecklenburg-Vorpommern | 30,960 | 0.76× |
| Saarland | 21,969 | 0.84× |
| Bremen | 15,298 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mulberry (company) | 65.38× | Fashion & Accessoires |
| Hermès | 8.2× | Fashion & Accessoires |
| Balmain | 15.11× | Fashion & Accessoires |
| B&B Italia | 37.28× | Home & Garden |
| Drop shipping | 3.66× | Shopping |
| Santander Bank | 10.17× | Business & Career |
| Louis Vuitton | 3.78× | Fashion & Accessoires |
| Givenchy | 6.9× | Fashion & Accessoires |
| Omega | 7.82× | Fashion & Accessoires |
| Rolex | 4.72× | Fashion & Accessoires |
| Burberry | 5.49× | Fashion & Accessoires |
| Breuninger | 2.77× | Fashion & Accessoires |
| Valentino | 7.63× | Fashion & Accessoires |
| Pandora | 4.59× | Fashion & Accessoires |
| Fendi | 6.04× | Fashion & Accessoires |
| Prada | 4.43× | Fashion & Accessoires |
| FIS Alpine Ski World Cup | 6.33× | Sports |
| Payback | 3.76× | Shopping |
| Chanel | 3.85× | Fashion & Accessoires |
| IKEA | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Design Affinity | PREMIUM | 1.85 |
| Luxury Orientation | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.56 |
| Creativity | OPEN | 1.54 |
| Career Orientation | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.9% |
| Germany | 11.9% |
| United States | 9.6% |
See LOEWE audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does LOEWE have in Germany?
LOEWE has an estimated audience of 2,126,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LOEWE fans?
59.9% of LOEWE fans are female, 40.1% are male, with an average age of 37.2 years.
Which brands do LOEWE fans like most?
LOEWE fans show strongest brand affinity for Mulberry (company) (65.38×), Hermès (8.2×), and Balmain (15.11×) over the country average.
Where do LOEWE fans live in Germany?
LOEWE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 515,907), Bayern (reach 383,918), and Baden-Württemberg (reach 307,783). These three regions account for the largest share of the active audience.
What other brands do LOEWE fans also like?
Beyond LOEWE itself, the audience over-indexes on Hermès (8.2×), Balmain (15.11×), B&B Italia (37.28×), and Drop shipping (3.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LOEWE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.