Rascasse Audience Intelligence

Christie's Target Market in Germany

A data profile of the people who buy, follow and care about Christie's in Germany — modelled from more than twelve digital signal sources. Christie's has an estimated audience of 674,406 people in Germany.

#1194among Brand in Germany#722in Business & Career

The average Christie's fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Phillips (auctioneers), Goyard, Tate Modern, with strongest over-indexing on Phillips (auctioneers) (39.41× the country average).

Demographically, the Christie's audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Christie's fan in Germany is more male, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Phillips (auctioneers).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christie's profile in Germany.

Audience size
674K
in Germany
Gender
44.8%♀
55.2% male
Age
41.6
average years
Country rank
#9124
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Christie's

44.8% are female, 55.2% are male, average age 41.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Christie's audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age41.6
Estimated audience size674,406
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Christie's audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Christie's audience comes from Germany.

Worldwide audience distribution share by country for Christie's
CountryShare
United States16.8%
China10.7%
France8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christie's audience in Germany is strongest.

Fig. 05

Top regions by affinity

Christie's customers by region in Germany
#RegionReachAffinity×
01Berlin~60K1.84×
02Hamburg~20K1.27×
03Bayern~100K1.25×
04Hessen~60K1.23×
05Nordrhein-Westfalen~200K1.17×
06Brandenburg~20K1.17×
07Baden-Württemberg~90K1.03×
08Bremen~5K0.93×
09Rheinland-Pfalz~30K0.92×
10Sachsen~30K0.92×
11Saarland~8K0.92×
12Mecklenburg-Vorpommern~10K0.89×
13Thüringen~10K0.87×
14Schleswig-Holstein~20K0.84×
15Sachsen-Anhalt~10K0.84×
16Niedersachsen~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Christie's, Germany
0.82×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christie's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christie's audience
#·InterestCategoryAffinity×
01VertuTechnology & Electronics69.92×
02Ben MaherSports52.29×
03GoyardFashion & Accessoires46.87×
04Steve GuerdatSports41.70×
05Phillips (auctioneers)Shopping39.41×
06Sotheby'sBusiness & Career35.59×
07Christian AhlmannSports34.36×
08Tate ModernArts & Culture33.17×
09Gagosian GalleryArts & Culture31.41×
10Frieze Art FairArts & Culture30.10×
11Metropolitan Museum of ArtArts & Culture25.66×
12Saatchi GalleryArts & Culture24.57×
13Marcus EhningSports23.25×
14Art BaselArts & Culture21.13×
15LOEWEFashion & Accessoires17.47×
16MCMFashion & Accessoires17.20×
17Art auctionArts & Culture16.75×
18Museum of Modern ArtArts & Culture14.03×
19Arabian horsePets & Animals12.58×
20TagesschauMovies & TV3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christie's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christie's audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.61×
Career OrientationPOWER2.25×
Luxury OrientationPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christie's audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.65×
PatriotismCONSERVATISM0.73×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Christie's's target market in Germany?

Christie's's target market in Germany covers an estimated 674,406 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Christie's customers?

44.8% of the Christie's audience are female, 55.2% are male, with an average age of 41.6 years.

03

Which brands do Christie's fans like most?

Christie's fans show strongest brand affinity for Phillips (auctioneers) (39.41×), Goyard (46.87×), and Tate Modern (33.17×) over the country average.

04

Where do Christie's fans live in Germany?

Christie's fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Christie's fans also like?

Beyond Christie's itself, the audience over-indexes on Goyard (46.87×), Tate Modern (33.17×), LOEWE (17.47×), and Saatchi Gallery (24.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Christie's audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Christie's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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