Rascasse Audience Intelligence

Saatchi Gallery Audience in Germany

A data profile of the people who buy, follow and care about Saatchi Gallery in Germany — modelled from more than twelve digital signal sources. Saatchi Gallery has an estimated audience of 883,548 people in Germany.

#10among Museum in Germany#552among POI in Germany#89in Arts & Culture

The average Saatchi Gallery fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tate Modern, Contemporary art, Christie's, with strongest over-indexing on Tate Modern (32.97× the country average).

Demographically, the Saatchi Gallery audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saatchi Gallery fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Tate Modern.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saatchi Gallery profile in Germany.

Audience size
884K
in Germany
Gender
63.5%♀
36.5% male
Age
36.3
average years
Country rank
#7239
POI in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saatchi Gallery fans

63.5% are female, 36.5% are male, average age 36.3.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Saatchi Gallery audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age36.3
Estimated audience size883,548
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Saatchi Gallery audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Saatchi Gallery audience comes from Germany.

Worldwide audience distribution share by country for Saatchi Gallery
CountryShare
United States16.0%
China15.7%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saatchi Gallery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saatchi Gallery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.51×
02Hamburg~30K1.50×
03Bayern~200K1.20×
04Hessen~80K1.17×
05Bremen~8K1.08×
06Saarland~10K0.98×
07Nordrhein-Westfalen~200K0.95×
08Mecklenburg-Vorpommern~20K0.90×
09Baden-Württemberg~100K0.89×
10Brandenburg~20K0.89×
11Thüringen~20K0.88×
12Sachsen-Anhalt~20K0.87×
13Rheinland-Pfalz~40K0.86×
14Schleswig-Holstein~30K0.84×
15Sachsen~40K0.82×
16Niedersachsen~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Saatchi Gallery, Germany
0.77×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saatchi Gallery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saatchi Gallery audience
#·InterestCategoryAffinity×
01Tate ModernArts & Culture32.97×
02Christie'sBusiness & Career27.79×
03Frieze Art FairArts & Culture26.24×
04Gagosian GalleryArts & Culture25.76×
05Metropolitan Museum of ArtArts & Culture25.68×
06Art BaselArts & Culture22.11×
07Sotheby'sBusiness & Career22.00×
08Art dealerArts & Culture19.83×
09Art auctionArts & Culture17.21×
10Phillips (auctioneers)Shopping15.99×
11Museum of Modern ArtArts & Culture13.90×
12Art CollectingArts & Culture13.72×
13Contemporary artArts & Culture8.82×
14Digital illustrationArts & Culture6.96×
15Art exhibitionArts & Culture6.49×
16Abstract artArts & Culture6.08×
17Watercolor paintingArts & Culture6.05×
18Digital artArts & Culture5.86×
19Modern artArts & Culture4.60×
20TagesschauMovies & TV3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saatchi Gallery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saatchi Gallery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.55×
Urban LifestyleOPEN2.20×
Career OrientationPOWER2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saatchi Gallery audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.65×
Family OrientationCONSERVATISM0.69×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saatchi Gallery have in Germany?

Saatchi Gallery has an estimated audience of 883,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Saatchi Gallery fans?

63.5% of Saatchi Gallery fans are female, 36.5% are male, with an average age of 36.3 years.

03

Which brands do Saatchi Gallery fans like most?

Saatchi Gallery fans show strongest brand affinity for Tate Modern (32.97×), Contemporary art (8.82×), and Christie's (27.79×) over the country average.

04

Where do Saatchi Gallery fans live in Germany?

Saatchi Gallery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Saatchi Gallery fans also like?

Beyond Saatchi Gallery itself, the audience over-indexes on Contemporary art (8.82×), Christie's (27.79×), Metropolitan Museum of Art (25.68×), and Art Basel (22.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Saatchi Gallery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saatchi Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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