Art dealer Audience in Germany
Art dealer has an estimated audience of 578,272 people in Germany. 54.0% are female, 46.0% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saatchi Gallery, Art Collecting, Art auction, Metropolitan Museum of Art, Art Basel.
The average Art dealer fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saatchi Gallery, Art Collecting, Art auction, with strongest over-indexing on Saatchi Gallery (24.54× the country average). Demographically, the Art dealer audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Art dealer fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 33.6 |
| Estimated audience size | 578,272 |
Audience persona
The typical Art dealer fan in Germany is balanced, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Saatchi Gallery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,552 | 1.3× |
| Bayern | 106,540 | 1.15× |
| Baden-Württemberg | 89,809 | 1.14× |
| Niedersachsen | 55,145 | 0.98× |
| Hessen | 47,319 | 1.07× |
| Rheinland-Pfalz | 43,029 | 1.49× |
| Berlin | 30,052 | 1.16× |
| Sachsen | 22,986 | 0.81× |
| Schleswig-Holstein | 20,292 | 0.98× |
| Hamburg | 13,353 | 1.02× |
| Thüringen | 12,896 | 0.88× |
| Brandenburg | 10,289 | 0.57× |
| Sachsen-Anhalt | 9,678 | 0.65× |
| Mecklenburg-Vorpommern | 6,760 | 0.61× |
| Saarland | 6,471 | 0.91× |
| Bremen | 6,350 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saatchi Gallery | 24.54× | Arts & Culture |
| Art Collecting | 17.7× | Arts & Culture |
| Art auction | 21.08× | Arts & Culture |
| Metropolitan Museum of Art | 21.46× | Arts & Culture |
| Art Basel | 19.86× | Arts & Culture |
| Art exhibition | 7.78× | Arts & Culture |
| Museum of Modern Art | 13.89× | Arts & Culture |
| Christie's | 21.26× | Business & Career |
| Happy New Year (2014 film) | 8.67× | Movies & TV |
| Tate Modern | 20.11× | Arts & Culture |
| Watercolor painting | 8.14× | Arts & Culture |
| Modern art | 5.68× | Arts & Culture |
| Digital illustration | 8.48× | Arts & Culture |
| Museum | 5.66× | Arts & Culture |
| Oil painting | 8.38× | Arts & Culture |
| Paint | 7.8× | Home & Garden |
| Abstract art | 7.27× | Arts & Culture |
| Digital art | 6.87× | Arts & Culture |
| Frieze Art Fair | 25.74× | Arts & Culture |
| Flickr | 12.37× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4.6 |
| Sustainability | BALANCE | 2.32 |
| Urban Lifestyle | OPEN | 2.27 |
| Design Affinity | PREMIUM | 2.13 |
| LGBTQ+ Identity | OPEN | 1.95 |
| Pet Ownership | JOY | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 21.0% |
| United States | 19.6% |
| Japan | 7.2% |
See Art dealer audiences in other countries
More Arts & Culture audiences in Germany
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- Supermarket (10,969,874)
Frequently asked questions
How many fans does Art dealer have in Germany?
Art dealer has an estimated audience of 578,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art dealer fans?
54.0% of Art dealer fans are female, 46.0% are male, with an average age of 33.6 years.
Which brands do Art dealer fans like most?
Art dealer fans show strongest brand affinity for Saatchi Gallery (24.54×), Art Collecting (17.7×), and Art auction (21.08×) over the country average.
Where do Art dealer fans live in Germany?
Art dealer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,552), Bayern (reach 106,540), and Baden-Württemberg (reach 89,809). These three regions account for the largest share of the active audience.
What other brands do Art dealer fans also like?
Beyond Art dealer itself, the audience over-indexes on Art Collecting (17.7×), Art auction (21.08×), Metropolitan Museum of Art (21.46×), and Art Basel (19.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art dealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.