Art dealer Audience in Germany
A data profile of the people who buy, follow and care about Art dealer in Germany — modelled from more than twelve digital signal sources. Art dealer has an estimated audience of 578,272 people in Germany.
The average Art dealer fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Saatchi Gallery, Art Collecting, Phillips (auctioneers), with strongest over-indexing on Saatchi Gallery (24.54× the country average).
Demographically, the Art dealer audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Art dealer fan in Germany is balanced, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Saatchi Gallery.
At a glance
The key figures that characterise the Art dealer profile in Germany.
Search interest · 12-month trend
Demographics of Art dealer fans
54.0% are female, 46.0% are male, average age 33.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 33.6 |
| Estimated audience size | 578,272 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Art dealer audience comes from Germany.
| Country | Share |
|---|---|
| China | 20.9% |
| United States | 19.6% |
| Japan | 7.2% |
Geography
Where the Art dealer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~40K | 1.30× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.24× | |
| 03 | Bayern | ~100K | 1.10× | |
| 04 | Baden-Württemberg | ~90K | 1.10× | |
| 05 | Berlin | ~30K | 1.07× | |
| 06 | Bremen | ~5K | 1.07× | |
| 07 | Hessen | ~50K | 1.05× | |
| 08 | Hamburg | ~10K | 1.01× | |
| 09 | Schleswig-Holstein | ~20K | 0.99× | |
| 10 | Saarland | ~7K | 0.99× | |
| 11 | Niedersachsen | ~60K | 0.98× | |
| 12 | Thüringen | ~10K | 0.97× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.92× | |
| 14 | Sachsen | ~30K | 0.91× | |
| 15 | Sachsen-Anhalt | ~10K | 0.91× | |
| 16 | Brandenburg | ~20K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Art dealer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frieze Art Fair | Arts & Culture | 25.74× | ||
| 02 | Saatchi Gallery | Arts & Culture | 24.54× | ||
| 03 | Metropolitan Museum of Art | Arts & Culture | 21.46× | ||
| 04 | Christie's | Business & Career | 21.26× | ||
| 05 | Art auction | Arts & Culture | 21.08× | ||
| 06 | Tate Modern | Arts & Culture | 20.11× | ||
| 07 | Art Basel | Arts & Culture | 19.86× | ||
| 08 | Art Collecting | Arts & Culture | 17.70× | ||
| 09 | Phillips (auctioneers) | Shopping | 16.66× | ||
| 10 | Museum of Modern Art | Arts & Culture | 13.89× | ||
| 11 | Happy New Year (2014 film) | Movies & TV | 8.67× | ||
| 12 | Digital illustration | Arts & Culture | 8.48× | ||
| 13 | Oil painting | Arts & Culture | 8.38× | ||
| 14 | Watercolor painting | Arts & Culture | 8.14× | ||
| 15 | Paint | Home & Garden | 7.80× | ||
| 16 | Art exhibition | Arts & Culture | 7.78× | ||
| 17 | Abstract art | Arts & Culture | 7.27× | ||
| 18 | Digital art | Arts & Culture | 6.87× | ||
| 19 | Modern art | Arts & Culture | 5.68× | ||
| 20 | Museum | Arts & Culture | 5.66× |
Personality of the Art dealer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.81× | |
| Design Affinity | PREMIUM | 2.74× | |
| Mindfulness | BALANCE | 2.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.89× |
Frequently asked questions
How many fans does Art dealer have in Germany?
Art dealer has an estimated audience of 578,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art dealer fans?
54.0% of Art dealer fans are female, 46.0% are male, with an average age of 33.6 years.
Which brands do Art dealer fans like most?
Art dealer fans show strongest brand affinity for Saatchi Gallery (24.54×), Art Collecting (17.7×), and Phillips (auctioneers) (16.66×) over the country average.
Where do Art dealer fans live in Germany?
Art dealer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Art dealer fans also like?
Beyond Art dealer itself, the audience over-indexes on Art Collecting (17.7×), Phillips (auctioneers) (16.66×), Art auction (21.08×), and Metropolitan Museum of Art (21.46×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Art dealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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