Museum of Modern Art Audience in Germany
Museum of Modern Art has an estimated audience of 1,702,430 people in Germany. 62.3% are female, 37.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Art exhibition, Adventure, Art auction, Issey Miyake, Polo Ralph Lauren.
The average Museum of Modern Art fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Art exhibition, Adventure, Art auction, with strongest over-indexing on Art exhibition (9.94× the country average). Demographically, the Museum of Modern Art audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Museum of Modern Art fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.1 |
| Estimated audience size | 1,702,430 |
Audience persona
The typical Museum of Modern Art fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Art exhibition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 385,421 | 1.03× |
| Bayern | 303,894 | 1.11× |
| Baden-Württemberg | 242,938 | 1.05× |
| Niedersachsen | 158,785 | 0.96× |
| Hessen | 138,443 | 1.07× |
| Berlin | 122,441 | 1.61× |
| Rheinland-Pfalz | 75,694 | 0.89× |
| Sachsen | 74,993 | 0.9× |
| Hamburg | 52,838 | 1.37× |
| Schleswig-Holstein | 49,816 | 0.81× |
| Thüringen | 44,877 | 1.03× |
| Brandenburg | 41,296 | 0.78× |
| Sachsen-Anhalt | 35,811 | 0.81× |
| Mecklenburg-Vorpommern | 23,927 | 0.74× |
| Saarland | 15,777 | 0.75× |
| Bremen | 15,720 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 9.94× | Arts & Culture |
| Adventure | 6.09× | Travel & Leisure |
| Art auction | 22.18× | Arts & Culture |
| Issey Miyake | 25.75× | Fashion & Accessoires |
| Polo Ralph Lauren | 15.85× | Fashion & Accessoires |
| Hermès | 5.54× | Fashion & Accessoires |
| Modern art | 6.76× | Arts & Culture |
| Metropolitan Museum of Art | 21.88× | Arts & Culture |
| Contemporary art | 6.64× | Arts & Culture |
| Miu Miu | 16.07× | Fashion & Accessoires |
| I.D. (magazine) | 28.54× | Fashion & Accessoires |
| Stella McCartney | 15.96× | Fashion & Accessoires |
| High-net-worth individual | 12.84× | Business & Career |
| Alexander McQueen (brand) | 24.6× | Fashion & Accessoires |
| Karl Lagerfeld | 13.39× | Fashion & Accessoires |
| Omega | 11.89× | Fashion & Accessoires |
| Jil Sander (brand) | 28.11× | Fashion & Accessoires |
| Dazed & Confused (magazine) | 22.1× | Fashion & Accessoires |
| Balmain | 14.47× | Fashion & Accessoires |
| Contemporary art gallery | 11.09× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.42 |
| Urban Lifestyle | OPEN | 2.29 |
| Design Affinity | PREMIUM | 2.19 |
| DIY Mentality | THRILL | 1.98 |
| Early Adopter Mentality | POWER | 1.76 |
| Luxury Orientation | PREMIUM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| China | 12.3% |
| Japan | 11.5% |
See Museum of Modern Art audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
- Alte Pinakothek (1,111,500)
Frequently asked questions
How many fans does Museum of Modern Art have in Germany?
Museum of Modern Art has an estimated audience of 1,702,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Museum of Modern Art fans?
62.3% of Museum of Modern Art fans are female, 37.7% are male, with an average age of 39.1 years.
Which brands do Museum of Modern Art fans like most?
Museum of Modern Art fans show strongest brand affinity for Art exhibition (9.94×), Adventure (6.09×), and Art auction (22.18×) over the country average.
Where do Museum of Modern Art fans live in Germany?
Museum of Modern Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 385,421), Bayern (reach 303,894), and Baden-Württemberg (reach 242,938). These three regions account for the largest share of the active audience.
What other brands do Museum of Modern Art fans also like?
Beyond Museum of Modern Art itself, the audience over-indexes on Adventure (6.09×), Art auction (22.18×), Issey Miyake (25.75×), and Polo Ralph Lauren (15.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Museum of Modern Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.