Rascasse Audience Intelligence

Museum of Modern Art Audience in Germany

A data profile of the people who buy, follow and care about Museum of Modern Art in Germany — modelled from more than twelve digital signal sources. Museum of Modern Art has an estimated audience of 1,702,430 people in Germany.

#3among Museum in Germany#255among POI in Germany#50in Arts & Culture

The average Museum of Modern Art fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Polo Ralph Lauren, Art exhibition, Adventure, with strongest over-indexing on Polo Ralph Lauren (15.85× the country average).

Demographically, the Museum of Modern Art audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Museum of Modern Art fan in Germany is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Polo Ralph Lauren.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum of Modern Art profile in Germany.

Audience size
1.7M
in Germany
Gender
62.3%♀
37.7% male
Age
39.1
average years
Country rank
#3946
POI in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Museum of Modern Art fans

62.3% are female, 37.7% are male, average age 39.1.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Museum of Modern Art audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age39.1
Estimated audience size1,702,430
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Museum of Modern Art audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Museum of Modern Art audience comes from Germany.

Worldwide audience distribution share by country for Museum of Modern Art
CountryShare
United States19.4%
China12.3%
Japan11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum of Modern Art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Museum of Modern Art fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.54×
02Hamburg~50K1.30×
03Bayern~300K1.09×
04Bremen~20K1.07×
05Hessen~100K1.06×
06Thüringen~40K1.03×
07Baden-Württemberg~200K1.02×
08Nordrhein-Westfalen~400K1.01×
09Niedersachsen~200K0.93×
10Sachsen~80K0.93×
11Rheinland-Pfalz~80K0.91×
12Sachsen-Anhalt~40K0.90×
13Saarland~20K0.86×
14Schleswig-Holstein~50K0.85×
15Brandenburg~40K0.85×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Museum of Modern Art, Germany
0.82×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum of Modern Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum of Modern Art audience
#·InterestCategoryAffinity×
01I.D. (magazine)Fashion & Accessoires28.54×
02Jil Sander (brand)Fashion & Accessoires28.11×
03Issey MiyakeFashion & Accessoires25.75×
04Alexander McQueen (brand)Fashion & Accessoires24.60×
05Art auctionArts & Culture22.18×
06Dazed & Confused (magazine)Fashion & Accessoires22.10×
07Metropolitan Museum of ArtArts & Culture21.88×
08Miu MiuFashion & Accessoires16.07×
09Stella McCartneyFashion & Accessoires15.96×
10Polo Ralph LaurenFashion & Accessoires15.85×
11BalmainFashion & Accessoires14.47×
12Karl LagerfeldFashion & Accessoires13.39×
13High-net-worth individualBusiness & Career12.84×
14OmegaFashion & Accessoires11.89×
15Contemporary art galleryArts & Culture11.09×
16Art exhibitionArts & Culture9.94×
17Modern artArts & Culture6.76×
18Contemporary artArts & Culture6.64×
19AdventureTravel & Leisure6.09×
20HermèsFashion & Accessoires5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum of Modern Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Museum of Modern Art audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.04×
Luxury OrientationPREMIUM2.43×
Urban LifestyleOPEN2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Museum of Modern Art audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
SpiritualityBALANCE0.72×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Museum of Modern Art have in Germany?

Museum of Modern Art has an estimated audience of 1,702,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Museum of Modern Art fans?

62.3% of Museum of Modern Art fans are female, 37.7% are male, with an average age of 39.1 years.

03

Which brands do Museum of Modern Art fans like most?

Museum of Modern Art fans show strongest brand affinity for Polo Ralph Lauren (15.85×), Art exhibition (9.94×), and Adventure (6.09×) over the country average.

04

Where do Museum of Modern Art fans live in Germany?

Museum of Modern Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Museum of Modern Art fans also like?

Beyond Museum of Modern Art itself, the audience over-indexes on Art exhibition (9.94×), Adventure (6.09×), Art auction (22.18×), and Issey Miyake (25.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Museum of Modern Art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Museum of Modern Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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