I.D. (magazine) Audience in Germany
I.D. (magazine) has an estimated audience of 405,658 people in Germany. 53.6% are female, 46.4% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Gil Ofarim, Progressive rock, Intrusion prevention system, Kumanovo.
The average I.D. (magazine) fan in Germany is 31.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Gil Ofarim, Progressive rock, with strongest over-indexing on CAC 40 (3.49× the country average). Demographically, the I.D. (magazine) audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of I.D. (magazine) fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 31.1 |
| Estimated audience size | 405,658 |
Audience persona
The typical I.D. (magazine) fan in Germany is balanced, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,116 | 1.04× |
| Bayern | 76,899 | 1.18× |
| Baden-Württemberg | 64,823 | 1.17× |
| Niedersachsen | 42,763 | 1.09× |
| Hessen | 34,918 | 1.13× |
| Berlin | 21,532 | 1.19× |
| Rheinland-Pfalz | 21,205 | 1.04× |
| Sachsen | 20,638 | 1.04× |
| Schleswig-Holstein | 14,023 | 0.96× |
| Brandenburg | 11,150 | 0.89× |
| Thüringen | 9,999 | 0.97× |
| Hamburg | 9,086 | 0.99× |
| Sachsen-Anhalt | 8,721 | 0.83× |
| Mecklenburg-Vorpommern | 6,431 | 0.83× |
| Saarland | 3,897 | 0.78× |
| Bremen | 3,050 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.49× | Business & Career |
| Gil Ofarim | 2.88× | Music & Radio |
| Progressive rock | 3.05× | Music & Radio |
| Intrusion prevention system | 12.61× | Technology & Electronics |
| Kumanovo | 20× | Travel & Leisure |
| Hostelworld | 8.57× | Travel & Leisure |
| Radio Fantasy | 15.25× | Music & Radio |
| Female education | 20.58× | Business & Career |
| Stradivarius | 1.59× | Shopping |
| Commercial mortgage | 1.8× | Business & Career |
| Headhunters (film) | 3.96× | Movies & TV |
| Hypothec | 4.63× | Business & Career |
| 3D printing | 1.78× | Technology & Electronics |
| Figure painting (hobby) | 3.08× | Arts & Culture |
| Kippah | 3.51× | Fashion & Accessoires |
| Thom Browne | 6.18× | Fashion & Accessoires |
| Plastic shopping bag | 6.39× | |
| OpenJDK | 7.09× | |
| Japanese New Year | 6.1× | Travel & Leisure |
| Loincloth | 1.82× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.44 |
| Luxury Orientation | PREMIUM | 1.66 |
| Extroversion | THRILL | 1.54 |
| Creativity | OPEN | 1.44 |
| Quality Awareness | PREMIUM | 1.36 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 13.0% |
| India | 8.2% |
See I.D. (magazine) audiences in other countries
More Fashion & Accessoires audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does I.D. (magazine) have in Germany?
I.D. (magazine) has an estimated audience of 405,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of I.D. (magazine) fans?
53.6% of I.D. (magazine) fans are female, 46.4% are male, with an average age of 31.1 years.
Which brands do I.D. (magazine) fans like most?
I.D. (magazine) fans show strongest brand affinity for CAC 40 (3.49×), Gil Ofarim (2.88×), and Progressive rock (3.05×) over the country average.
Where do I.D. (magazine) fans live in Germany?
I.D. (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,116), Bayern (reach 76,899), and Baden-Württemberg (reach 64,823). These three regions account for the largest share of the active audience.
What other brands do I.D. (magazine) fans also like?
Beyond I.D. (magazine) itself, the audience over-indexes on Gil Ofarim (2.88×), Progressive rock (3.05×), Intrusion prevention system (12.61×), and Kumanovo (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for I.D. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.