I.D. (magazine) Audience in United States

I.D. (magazine) logo

I.D. (magazine) has an estimated audience of 2,859,457 people in United States. 54.2% are female, 45.8% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: St. Ives, Stamp collecting, Steampunk, Product design, Natural rubber.

The average I.D. (magazine) fan in United States is 32.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include St. Ives, Stamp collecting, Steampunk, with strongest over-indexing on St. Ives (131.31× the country average). Demographically, the I.D. (magazine) audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of I.D. (magazine) fans

Demographic split for I.D. (magazine) audience in United States
MetricValue
Female54.2%
Male45.8%
Average age32.0
Estimated audience size2,859,457

Audience persona

The typical I.D. (magazine) fan in United States is balanced, around 32.0 years old, with strong Design Affinity tendencies and a notable affinity for St. Ives.

Top regions in United States

Top regions ranked by reach for I.D. (magazine) in United States
RegionReachAffinity
California341,3761.09×
Texas289,6491.18×
Florida214,9171.11×
New York195,3491.22×
Illinois110,0811.16×
Georgia103,4211.17×
Pennsylvania98,9611.03×
North Carolina92,7981.08×
Ohio91,3121.04×
Virginia78,0091.12×
Indiana77,5281.48×
New Jersey77,4301.06×
Michigan71,7980.96×
Arizona63,2361.08×
Washington60,2521.05×
Tennessee58,7241.02×
Massachusetts54,6940.97×
Maryland54,5871.11×
Alabama51,2401.28×
Louisiana43,8731.19×
Colorado43,3940.96×
Missouri43,3430.94×
South Carolina43,2571.01×
Wisconsin39,2950.91×
Kentucky39,1881.09×
Minnesota37,7640.92×
Oregon32,1130.98×
Oklahoma31,3900.99×
Connecticut28,9461.01×
Mississippi26,7971.14×
Nevada26,4870.96×
Arkansas23,3960.99×
Utah22,9980.9×
Iowa21,4050.91×
Kansas20,0810.89×
Idaho19,8651.39×
New Mexico12,7480.89×
West Virginia12,2360.92×
Nebraska12,2240.85×
Hawaii9,8790.8×
Washington, District of Columbia9,4191.1×
New Hampshire8,4410.75×
Delaware8,4361.07×
Maine8,1400.79×
Rhode Island7,5870.83×
Montana6,0590.76×
Alaska5,7090.93×
South Dakota4,8670.74×
North Dakota4,1710.71×
Vermont3,6770.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for I.D. (magazine) audience
BrandAffinityCategory
St. Ives131.31×Travel & Leisure
Stamp collecting31.99×Home & Garden
Steampunk19.95×Fashion & Accessoires
Product design3.74×Business & Career
Natural rubber3.3×Cars & Mobility
Nipsey Hussle7.73×Music & Radio
Bank account2.81×Business & Career
CoreLogic22.9×Business & Career
Iowa Lottery10.3×Games
Jan Švankmajer36.67×Movies & TV
Janitor5.27×Home & Garden
Female education15.27×Business & Career
Regional styles of Mexican music1.85×Music & Radio
Staycation2.05×Home & Garden
Mothercare2.01×Kids & Family
Inland Empire (film)6.19×Movies & TV
Sub Zero (Official)5.67×Literature
Cam Ward2.14×Sports
Personalised Gifts2.45×Home & Garden
Panama1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by I.D. (magazine) audience
TraitClusterScore
Design AffinityPREMIUM2.19
Luxury OrientationPREMIUM2.06
Quality AwarenessPREMIUM1.83
SustainabilityBALANCE1.79
Family OrientationCONSERVATISM1.75
Early Adopter MentalityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for I.D. (magazine)
CountryShare
United States25.0%
Japan13.0%
India8.2%

See I.D. (magazine) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does I.D. (magazine) have in United States?

I.D. (magazine) has an estimated audience of 2,859,457 people in United States, concentrated in California and Texas.

What is the gender split and age of I.D. (magazine) fans?

54.2% of I.D. (magazine) fans are female, 45.8% are male, with an average age of 32.0 years.

Which brands do I.D. (magazine) fans like most?

I.D. (magazine) fans show strongest brand affinity for St. Ives (131.31×), Stamp collecting (31.99×), and Steampunk (19.95×) over the country average.

Where do I.D. (magazine) fans live in United States?

I.D. (magazine) fans in United States are most concentrated in California (reach 341,376), Texas (reach 289,649), and Florida (reach 214,917). These three regions account for the largest share of the active audience.

What other brands do I.D. (magazine) fans also like?

Beyond I.D. (magazine) itself, the audience over-indexes on Stamp collecting (31.99×), Steampunk (19.95×), Product design (3.74×), and Natural rubber (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for I.D. (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.