Rascasse Audience Intelligence

Dazed & Confused (magazine) Audience in United States

A data profile of the people who buy, follow and care about Dazed & Confused (magazine) in United States — modelled from more than twelve digital signal sources. Dazed & Confused (magazine) has an estimated audience of 2,912,279 people in United States.

#5among Fashion magazine in United States#306among Website / Newspaper / Magazine in United States#496in Fashion & Accessoires

The average Dazed & Confused (magazine) fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include I.D. (magazine), Adriana Lima, Wonderland Magazine, with strongest over-indexing on I.D. (magazine) (45.24× the country average).

Demographically, the Dazed & Confused (magazine) audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dazed & Confused (magazine) fan in United States is more female, around 32.0 years old, with strong Design Affinity tendencies and a notable affinity for I.D. (magazine).

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dazed & Confused (magazine) profile in United States.

Audience size
2.9M
in United States
Gender
59.1%♀
40.9% male
Age
32.0
average years
Country rank
#10557
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Dazed & Confused (magazine)

59.1% are female, 40.9% are male, average age 32.0.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Dazed & Confused (magazine) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age32.0
Estimated audience size2,912,279
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Dazed & Confused (magazine) audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Dazed & Confused (magazine) audience comes from United States.

Worldwide audience distribution share by country for Dazed & Confused (magazine)
CountryShare
United States32.9%
United Kingdom16.4%
Spain5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dazed & Confused (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dazed & Confused (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.41×
02Oklahoma~40K1.39×
03New Mexico~20K1.30×
04Iowa~30K1.28×
05North Dakota~7K1.27×
06South Dakota~8K1.25×
07Missouri~60K1.22×
08Nebraska~20K1.21×
09Kentucky~40K1.18×
10Kansas~30K1.18×
11Arkansas~30K1.17×
12Oregon~40K1.13×
13Texas~300K1.12×
14Vermont~6K1.12×
15Idaho~20K1.11×
16Indiana~60K1.10×
17Colorado~50K1.10×
18West Virginia~10K1.08×
19Tennessee~60K1.07×
20Wisconsin~50K1.06×
21Maine~10K1.03×
22Ohio~90K1.01×
23Minnesota~40K1.01×
24New Hampshire~10K1.01×
25Illinois~90K1.00×
26Michigan~70K0.99×
27Arizona~60K0.99×
28Washington~60K0.99×
29Alabama~40K0.96×
30Pennsylvania~90K0.94×
31Massachusetts~50K0.94×
32Utah~20K0.93×
33Mississippi~20K0.92×
34Alaska~6K0.91×
35California~300K0.88×
36North Carolina~70K0.87×
37Rhode Island~8K0.87×
38South Carolina~40K0.86×
39Connecticut~20K0.86×
40Louisiana~30K0.85×
41Nevada~20K0.82×
42Virginia~60K0.81×
43Georgia~70K0.77×
44Delaware~6K0.76×
45New York~100K0.73×
46New Jersey~50K0.73×
47Florida~100K0.67×
48Maryland~30K0.66×
49Washington, District of Columbia~6K0.66×
50Hawaii~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Dazed & Confused (magazine), United States
0.64×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dazed & Confused (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dazed & Confused (magazine) audience
#·InterestCategoryAffinity×
01Wonderland MagazineNews66.43×
02Merci (company)Food & Beverages47.09×
03I.D. (magazine)Fashion & Accessoires45.24×
041. FC MagdeburgSports42.82×
05Thomas SaboFashion & Accessoires41.63×
06KitsunéFashion & Accessoires23.15×
07Adriana LimaFashion & Accessoires19.64×
08Candice SwanepoelFashion & Accessoires18.75×
09RDSMovies & TV17.45×
10Personal CreationsKids & Family16.30×
11Ariel (detergent)Home & Garden14.48×
12Professional in Human ResourcesTopic13.90×
13Private JetsCars & Mobility11.43×
14Cara DelevingneFashion & Accessoires9.84×
15Emily RatajkowskiFashion & Accessoires9.82×
16Purple (magazine)Arts & Culture7.70×
17Victoria BeckhamFashion & Accessoires7.68×
18DepopFashion & Accessoires5.57×
19Elle FanningMovies & TV5.05×
20Luxury real estateBusiness & Career2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dazed & Confused (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dazed & Confused (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.54×
Luxury OrientationPREMIUM1.49×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dazed & Confused (magazine) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.70×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dazed & Confused (magazine) have in United States?

Dazed & Confused (magazine) has an estimated audience of 2,912,279 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dazed & Confused (magazine) fans?

59.1% of Dazed & Confused (magazine) fans are female, 40.9% are male, with an average age of 32.0 years.

03

Which brands do Dazed & Confused (magazine) fans like most?

Dazed & Confused (magazine) fans show strongest brand affinity for I.D. (magazine) (45.24×), Adriana Lima (19.64×), and Wonderland Magazine (66.43×) over the country average.

04

Where do Dazed & Confused (magazine) fans live in United States?

Dazed & Confused (magazine) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dazed & Confused (magazine) fans also like?

Beyond Dazed & Confused (magazine) itself, the audience over-indexes on Adriana Lima (19.64×), Wonderland Magazine (66.43×), Merci (company) (47.09×), and Purple (magazine) (7.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dazed & Confused (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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