Dazed & Confused (magazine) Audience in United States

Dazed & Confused (magazine) logo

Dazed & Confused (magazine) has an estimated audience of 2,841,077 people in United States. 59.1% are female, 40.9% are male, average age 32.0. Top regions: Texas, California, Florida. Top brand affinities: I.D. (magazine), Adriana Lima, Wonderland Magazine, Merci (company), Purple (magazine).

The average Dazed & Confused (magazine) fan in United States is 32.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include I.D. (magazine), Adriana Lima, Wonderland Magazine, with strongest over-indexing on I.D. (magazine) (45.24× the country average). Demographically, the Dazed & Confused (magazine) audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of Dazed & Confused (magazine) fans

Demographic split for Dazed & Confused (magazine) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age32.0
Estimated audience size2,841,077

Audience persona

The typical Dazed & Confused (magazine) fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for I.D. (magazine).

Top regions in United States

Top regions ranked by reach for Dazed & Confused (magazine) in United States
RegionReachAffinity
Texas288,6641.18×
California281,5970.9×
Florida133,0160.69×
New York122,7740.77×
Illinois99,4541.05×
Pennsylvania94,4330.99×
Ohio89,8101.03×
Michigan75,7941.02×
North Carolina74,9040.88×
Georgia70,4670.81×
Tennessee62,1931.09×
Washington60,4771.06×
Indiana59,2401.14×
Missouri57,3721.25×
Virginia56,7140.82×
Arizona55,1660.95×
Massachusetts52,6010.94×
New Jersey52,4260.73×
Colorado51,7871.16×
Wisconsin44,6761.05×
Oklahoma43,4091.38×
Kentucky42,7211.2×
Minnesota42,6381.05×
Oregon37,8631.16×
South Carolina36,3670.85×
Alabama36,0450.91×
Maryland31,6250.65×
Louisiana30,9790.85×
Iowa29,7761.27×
Arkansas27,4061.17×
Kansas27,0291.21×
Connecticut24,5400.86×
Utah23,9150.94×
Nevada22,2130.81×
Mississippi20,6870.88×
New Mexico18,5171.3×
Nebraska17,0031.19×
Idaho15,4941.09×
West Virginia13,3631.01×
New Hampshire10,9120.97×
Montana10,7911.37×
Maine10,2921.01×
South Dakota7,9501.21×
Rhode Island7,6120.84×
Hawaii7,5770.62×
North Dakota7,0561.21×
Washington, District of Columbia5,8780.69×
Delaware5,5510.71×
Vermont5,4471.09×
Alaska5,0430.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dazed & Confused (magazine) audience
BrandAffinityCategory
I.D. (magazine)45.24×Fashion & Accessoires
Adriana Lima19.64×Fashion & Accessoires
Wonderland Magazine66.43×News
Merci (company)47.09×Food & Beverages
Purple (magazine)7.7×Arts & Culture
Kitsuné23.15×Fashion & Accessoires
Candice Swanepoel18.75×Fashion & Accessoires
Personal Creations16.3×Kids & Family
Emily Ratajkowski9.82×Fashion & Accessoires
Adriana Lima7.51×Fashion & Accessoires
Thomas Sabo41.63×Fashion & Accessoires
Ariel (detergent)14.48×Home & Garden
Cara Delevingne9.84×Fashion & Accessoires
Professional in Human Resources13.9×
Depop5.57×Fashion & Accessoires
Elle Fanning5.05×Movies & TV
Luxury real estate2.74×Business & Career
1. FC Magdeburg42.82×Sports
Private Jets11.43×Cars & Mobility
Victoria Beckham7.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dazed & Confused (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM3.94
SustainabilityBALANCE3.55
Design AffinityPREMIUM2.86
Early Adopter MentalityPOWER2.23
LGBTQ+ IdentityOPEN2.22
Risk AppetiteTHRILL2.01

Worldwide distribution

Worldwide audience distribution share by country for Dazed & Confused (magazine)
CountryShare
United States34.3%
United Kingdom17.5%
Germany5.2%

See Dazed & Confused (magazine) audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does Dazed & Confused (magazine) have in United States?

Dazed & Confused (magazine) has an estimated audience of 2,841,077 people in United States, concentrated in Texas and California.

What is the gender split and age of Dazed & Confused (magazine) fans?

59.1% of Dazed & Confused (magazine) fans are female, 40.9% are male, with an average age of 32.0 years.

Which brands do Dazed & Confused (magazine) fans like most?

Dazed & Confused (magazine) fans show strongest brand affinity for I.D. (magazine) (45.24×), Adriana Lima (19.64×), and Wonderland Magazine (66.43×) over the country average.

Where do Dazed & Confused (magazine) fans live in United States?

Dazed & Confused (magazine) fans in United States are most concentrated in Texas (reach 288,664), California (reach 281,597), and Florida (reach 133,016). These three regions account for the largest share of the active audience.

What other brands do Dazed & Confused (magazine) fans also like?

Beyond Dazed & Confused (magazine) itself, the audience over-indexes on Adriana Lima (19.64×), Wonderland Magazine (66.43×), Merci (company) (47.09×), and Purple (magazine) (7.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dazed & Confused (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.