Rascasse Audience Intelligence

Ariel (detergent) Target Market in United States

A data profile of the people who buy, follow and care about Ariel (detergent) in United States — modelled from more than twelve digital signal sources. Ariel (detergent) has an estimated audience of 972,401 people in United States.

#8among Detergent in United States#2465among Brand in United States#1124in Home & Garden

The average Ariel (detergent) fan in United States is 30.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ariel (detergent) profile in United States.

Audience size
972K
in United States
Gender
56.8%♀
43.2% male
Age
30.9
average years
Country rank
#24135
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ariel (detergent)

56.8% are female, 43.2% are male, average age 30.9.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Ariel (detergent) audience in United States
MetricValue
Female56.8%
Male43.2%
Average age30.9
Estimated audience size972,401
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Ariel (detergent) audience in United States
Age bracketShare%
16-1949%
20-2915%
30-3912%
40-4912%
50+10%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Ariel (detergent) audience comes from United States.

Worldwide audience distribution share by country for Ariel (detergent)
CountryShare
Brazil18.6%
United States17.3%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ariel (detergent) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ariel (detergent) customers by region in United States
#RegionReachAffinity×
01Arizona~30K1.28×
02Utah~10K1.28×
03Florida~80K1.21×
04Alabama~20K1.20×
05California~100K1.18×
06Hawaii~5K1.14×
07Kentucky~10K1.13×
08Texas~100K1.12×
09Louisiana~10K1.11×
10Indiana~20K1.08×
11West Virginia~5K1.08×
12Washington~20K1.06×
13North Carolina~30K1.05×
14Missouri~20K1.05×
15Oklahoma~10K1.05×
16Georgia~30K1.03×
17Arkansas~8K1.03×
18Idaho~5K1.03×
19Nebraska~5K1.03×
20Pennsylvania~30K1.02×
21Ohio~30K1.02×
22Tennessee~20K1.01×
23South Carolina~20K1.01×
24Connecticut~10K1.01×
25New Jersey~30K1.00×
26Nevada~10K1.00×
27Iowa~8K1.00×
28Illinois~30K0.99×
29Mississippi~8K0.99×
30Wisconsin~10K0.98×
31Kansas~8K0.98×
32Michigan~30K0.97×
33Virginia~20K0.97×
34Maryland~20K0.97×
35New Mexico~5K0.96×
36Alaska~2K0.95×
37Massachusetts~20K0.94×
38Oregon~10K0.94×
39South Dakota~2K0.94×
40Minnesota~10K0.93×
41New Hampshire~4K0.93×
42Rhode Island~3K0.93×
43Delaware~3K0.93×
44North Dakota~2K0.93×
45New York~50K0.91×
46Colorado~10K0.90×
47Maine~3K0.89×
48Montana~2K0.83×
49Vermont~1K0.74×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Ariel (detergent), United States
0.62×1.00×1.28×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ariel (detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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