Ariel (detergent) Audience in United States

Ariel (detergent) has an estimated audience of 995,124 people in United States. 56.8% are female, 43.2% are male, average age 30.9. Top regions: California, Texas, Florida.
The average Ariel (detergent) fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Home & Garden · Type: Brand · Subtype: Detergent
Demographics of Ariel (detergent) fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 30.9 |
| Estimated audience size | 995,124 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 136,509 | 1.25× |
| Texas | 102,162 | 1.19× |
| Florida | 85,424 | 1.27× |
| New York | 54,054 | 0.97× |
| Pennsylvania | 34,796 | 1.04× |
| Illinois | 34,320 | 1.04× |
| North Carolina | 33,186 | 1.11× |
| Georgia | 32,632 | 1.06× |
| Ohio | 32,233 | 1.05× |
| Arizona | 26,762 | 1.32× |
| New Jersey | 26,434 | 1.04× |
| Michigan | 25,602 | 0.98× |
| Virginia | 24,182 | 1.0× |
| Washington | 21,680 | 1.09× |
| Tennessee | 20,390 | 1.02× |
| Indiana | 20,188 | 1.11× |
| Massachusetts | 18,899 | 0.96× |
| Maryland | 16,972 | 0.99× |
| Missouri | 16,927 | 1.06× |
| Alabama | 16,431 | 1.18× |
| South Carolina | 15,410 | 1.03× |
| Wisconsin | 14,745 | 0.98× |
| Colorado | 14,374 | 0.92× |
| Louisiana | 14,181 | 1.11× |
| Kentucky | 14,144 | 1.13× |
| Minnesota | 13,174 | 0.92× |
| Oklahoma | 11,638 | 1.05× |
| Utah | 11,549 | 1.3× |
| Oregon | 10,732 | 0.94× |
| Connecticut | 10,104 | 1.01× |
| Nevada | 9,857 | 1.02× |
| Arkansas | 8,385 | 1.02× |
| Iowa | 8,188 | 1.0× |
| Kansas | 7,779 | 0.99× |
| Mississippi | 7,723 | 0.94× |
| Nebraska | 4,987 | 1.0× |
| Idaho | 4,957 | 0.99× |
| Hawaii | 4,850 | 1.13× |
| West Virginia | 4,778 | 1.03× |
| New Mexico | 4,579 | 0.92× |
| New Hampshire | 3,497 | 0.89× |
| Maine | 2,925 | 0.82× |
| Rhode Island | 2,799 | 0.88× |
| Delaware | 2,423 | 0.88× |
| Montana | 2,153 | 0.78× |
| South Dakota | 2,068 | 0.9× |
| Alaska | 1,849 | 0.87× |
| Washington, District of Columbia | 1,790 | 0.6× |
| North Dakota | 1,772 | 0.87× |
| Vermont | 1,119 | 0.64× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.8% |
| United States | 17.6% |
| Germany | 11.3% |
See Ariel (detergent) audiences in other countries
More Detergent audiences in United States
- Procter & Gamble (4,149,633)
- Unilever (3,626,941)
- Tide (brand) (3,006,949)
- Surf (detergent) (2,784,013)
- WD-40 (1,790,799)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ariel (detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.