Tide (brand) Audience in United States

Tide (brand) has an estimated audience of 3,006,948 people in United States. 74.6% are female, 25.4% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Kia Sportage, Mr. Clean, Indeed.com, Dollar General.

The average Tide (brand) fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Kia Sportage, Mr. Clean, with strongest over-indexing on Google Maps (6.49× the country average). Demographically, the Tide (brand) audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of Tide (brand) fans

Demographic split for Tide (brand) audience in United States
MetricValue
Female74.6%
Male25.4%
Average age42.0
Estimated audience size3,006,948

Audience persona

The typical Tide (brand) fan in United States is more female, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Tide (brand) in United States
RegionReachAffinity
California457,9971.39×
Florida295,7681.45×
Texas285,0071.1×
New York216,6281.29×
Illinois112,7861.13×
Virginia112,3301.53×
Georgia106,1631.15×
North Carolina99,1651.1×
New Jersey97,3171.27×
Washington95,9841.59×
Pennsylvania94,1030.93×
Ohio89,5030.97×
Massachusetts82,1131.39×
Michigan72,5560.92×
South Carolina62,6211.38×
Maryland61,6981.19×
Tennessee54,5920.91×
Colorado53,5241.13×
Oregon48,7621.41×
Indiana48,7090.89×
Missouri41,9590.87×
Minnesota39,5920.92×
Wisconsin36,6720.81×
Connecticut36,5481.21×
Nevada36,2951.25×
Louisiana33,9190.87×
Kentucky30,6060.81×
Arizona27,6190.45×
Oklahoma25,2590.76×
Utah22,1110.82×
Mississippi20,7040.84×
Kansas19,9650.84×
Maine17,8931.66×
Arkansas17,8560.72×
Iowa17,4210.7×
Alabama16,8020.4×
Hawaii16,5221.28×
Rhode Island12,7271.33×
New Mexico11,6360.77×
Nebraska11,5180.76×
New Hampshire11,4090.96×
Washington, District of Columbia11,3491.26×
Idaho10,3130.68×
West Virginia9,7950.7×
Delaware9,2431.11×
Alaska5,6210.87×
Montana5,1540.62×
South Dakota4,4080.63×
Vermont4,3430.82×
North Dakota3,9090.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tide (brand) audience
BrandAffinityCategory
Google Maps6.49×Internet & Social Media
Kia Sportage20.12×Cars & Mobility
Mr. Clean15.79×Home & Garden
Indeed.com2.86×Business & Career
Dollar General2.64×Shopping
Laundry4.55×Home & Garden
Capital One2.46×Business & Career
Best Buy2.28×Shopping
Honda HR-V13.66×Cars & Mobility
Google News3.08×News
Fabric softener12.48×Home & Garden
Clothes dryer5.72×Home & Garden
Hobby Lobby1.95×Home & Garden
Family Dollar2.94×Fashion & Accessoires
Aldi1.8×Shopping
Dollar Tree1.85×Shopping
Enterprise Rent-A-Car2.69×Cars & Mobility
Pre-school playgroup14.45×Kids & Family
Dazed & Confused (magazine)7.96×Fashion & Accessoires
Laundry detergent4.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tide (brand) audience
TraitClusterScore
SustainabilityBALANCE1.26
PatriotismCONSERVATISM1.26
Price SensitivityPREMIUM1.24
Quality AwarenessPREMIUM1.22
Convenience OrientationPREMIUM1.21
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Tide (brand)
CountryShare
United States32.1%
United Kingdom7.2%
India6.1%

See Tide (brand) audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does Tide (brand) have in United States?

Tide (brand) has an estimated audience of 3,006,948 people in United States, concentrated in California and Florida.

What is the gender split and age of Tide (brand) fans?

74.6% of Tide (brand) fans are female, 25.4% are male, with an average age of 42.0 years.

Which brands do Tide (brand) fans like most?

Tide (brand) fans show strongest brand affinity for Google Maps (6.49×), Kia Sportage (20.12×), and Mr. Clean (15.79×) over the country average.

Where do Tide (brand) fans live in United States?

Tide (brand) fans in United States are most concentrated in California (reach 457,997), Florida (reach 295,768), and Texas (reach 285,007). These three regions account for the largest share of the active audience.

What other brands do Tide (brand) fans also like?

Beyond Tide (brand) itself, the audience over-indexes on Kia Sportage (20.12×), Mr. Clean (15.79×), Indeed.com (2.86×), and Dollar General (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tide (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.