Unilever Audience in United States

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Unilever has an estimated audience of 3,626,941 people in United States. 60.5% are female, 39.5% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Twins (group), Televisions, Cosmetics, Sales promotion, Social network.

The average Unilever fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Twins (group), Televisions, Cosmetics, with strongest over-indexing on Twins (group) (7.3× the country average). Demographically, the Unilever audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of Unilever fans

Demographic split for Unilever audience in United States
MetricValue
Female60.5%
Male39.5%
Average age38.2
Estimated audience size3,626,941

Audience persona

The typical Unilever fan in United States is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Twins (group).

Top regions in United States

Top regions ranked by reach for Unilever in United States
RegionReachAffinity
California398,2851×
New York340,9211.68×
Texas246,9000.79×
New Jersey210,3872.28×
Florida208,2020.85×
Illinois178,6561.48×
North Carolina156,3311.43×
Missouri144,2472.47×
Pennsylvania120,0400.98×
Georgia104,5900.94×
Ohio97,7020.87×
Massachusetts95,6151.34×
Tennessee94,4811.3×
Arkansas91,8663.07×
Virginia89,0711.01×
Michigan82,4900.87×
Indiana72,0461.09×
Connecticut69,9541.92×
Washington61,7180.85×
Maryland55,4490.89×
Colorado46,8050.82×
Minnesota45,0210.87×
Arizona44,7400.6×
Wisconsin43,7680.8×
South Carolina38,3330.7×
Oregon34,0500.82×
Kentucky31,1800.69×
Kansas26,7910.94×
Louisiana25,0570.54×
Washington, District of Columbia24,6292.26×
Alabama24,5490.48×
Utah22,4850.69×
Nevada22,4720.64×
Oklahoma22,0430.55×
Iowa21,0430.7×
Vermont19,4013.05×
Mississippi15,2370.51×
New Hampshire12,5280.88×
Nebraska11,5780.64×
Rhode Island10,7370.93×
Idaho9,9810.55×
Maine9,6630.74×
Hawaii9,5350.61×
West Virginia8,4270.5×
Delaware8,2230.82×
New Mexico7,9890.44×
Montana4,1970.42×
South Dakota4,1950.5×
North Dakota3,2160.43×
Alaska3,1080.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unilever audience
BrandAffinityCategory
Twins (group)7.3×Music & Radio
Televisions1.64×Technology & Electronics
Cosmetics1.65×Beauty & Wellness
Sales promotion1.85×Shopping
Social network1.58×Internet & Social Media
Macy's2.11×Shopping
Child1.59×Kids & Family
Mammal2×Pets & Animals
Mobile phones1.57×Technology & Electronics
Walgreens2.06×Shopping
Rock music1.53×Music & Radio
Hair products1.73×Beauty & Wellness
U.S. state1.58×Travel & Leisure
Pop music1.62×Music & Radio
Automobiles1.53×Cars & Mobility
Video games1.51×Games
Happiness1.59×Health
Nature1.54×Home & Garden
Texas Roadhouse1.96×Food & Beverages
Hip hop music1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unilever audience
TraitClusterScore
ExtroversionTHRILL1.55
LGBTQ+ IdentityOPEN1.54
Early Adopter MentalityPOWER1.28
Price SensitivityPREMIUM1.27
SustainabilityBALANCE1.24
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Unilever
CountryShare
United States18.4%
Brazil8.4%
United Kingdom5.7%

See Unilever audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does Unilever have in United States?

Unilever has an estimated audience of 3,626,941 people in United States, concentrated in California and New York.

What is the gender split and age of Unilever fans?

60.5% of Unilever fans are female, 39.5% are male, with an average age of 38.2 years.

Which brands do Unilever fans like most?

Unilever fans show strongest brand affinity for Twins (group) (7.3×), Televisions (1.64×), and Cosmetics (1.65×) over the country average.

Where do Unilever fans live in United States?

Unilever fans in United States are most concentrated in California (reach 398,285), New York (reach 340,921), and Texas (reach 246,900). These three regions account for the largest share of the active audience.

What other brands do Unilever fans also like?

Beyond Unilever itself, the audience over-indexes on Televisions (1.64×), Cosmetics (1.65×), Sales promotion (1.85×), and Social network (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unilever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.