Rascasse Audience Intelligence

Scrub Daddy Target Market in United States

A data profile of the people who buy, follow and care about Scrub Daddy in United States — modelled from more than twelve digital signal sources. Scrub Daddy has an estimated audience of 1,165,639 people in United States.

#6among Detergent in United States#2185among Brand in United States#1049in Home & Garden

The average Scrub Daddy fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carpet cleaning, Cleanliness, Planet Fitness, with strongest over-indexing on Carpet cleaning (9.03× the country average).

Demographically, the Scrub Daddy audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scrub Daddy fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Carpet cleaning.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scrub Daddy profile in United States.

Audience size
1.2M
in United States
Gender
58.9%♀
41.1% male
Age
41.0
average years
Country rank
#21301
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scrub Daddy

58.9% are female, 41.1% are male, average age 41.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Scrub Daddy audience in United States
MetricValue
Female58.9%
Male41.1%
Average age41.0
Estimated audience size1,165,639
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Scrub Daddy audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Scrub Daddy audience comes from United States.

Worldwide audience distribution share by country for Scrub Daddy
CountryShare
United States31.0%
United Kingdom6.4%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scrub Daddy audience in United States is strongest.

Fig. 05

Top regions by affinity

Scrub Daddy customers by region in United States
#RegionReachAffinity×
01New Jersey~50K1.50×
02Pennsylvania~50K1.24×
03Michigan~40K1.20×
04California~200K1.18×
05Illinois~50K1.14×
06Arizona~30K1.13×
07West Virginia~6K1.13×
08New York~70K1.10×
09Texas~100K1.09×
10Washington~30K1.09×
11Kentucky~20K1.07×
12North Carolina~40K1.06×
13Utah~10K1.06×
14Delaware~4K1.06×
15Indiana~20K1.05×
16Idaho~6K1.05×
17Ohio~40K1.04×
18Nebraska~6K1.04×
19Florida~80K1.03×
20Virginia~30K1.01×
21Georgia~40K1.00×
22Massachusetts~20K1.00×
23Wisconsin~20K1.00×
24Connecticut~10K1.00×
25Nevada~10K0.98×
26Tennessee~20K0.97×
27Alabama~20K0.97×
28Oregon~10K0.97×
29Iowa~10K0.97×
30New Hampshire~5K0.97×
31North Dakota~2K0.97×
32Maryland~20K0.96×
33Minnesota~20K0.96×
34Missouri~20K0.95×
35Hawaii~5K0.95×
36Rhode Island~4K0.95×
37Arkansas~9K0.94×
38New Mexico~6K0.94×
39South Carolina~20K0.93×
40Louisiana~10K0.93×
41Oklahoma~10K0.93×
42South Dakota~3K0.93×
43Kansas~9K0.92×
44Colorado~20K0.91×
45Maine~4K0.91×
46Montana~3K0.91×
47Vermont~2K0.86×
48Mississippi~8K0.85×
49Washington, District of Columbia~3K0.85×
50Alaska~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Scrub Daddy, United States
0.85×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scrub Daddy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scrub Daddy audience
#·InterestCategoryAffinity×
01Carpet cleaningHome & Garden9.03×
02CleanlinessHome & Garden6.85×
03Family carCars & Mobility2.91×
04Diaper bagKids & Family2.50×
05LaundryHome & Garden2.42×
06Planet FitnessSports2.07×
07Google DriveTechnology & Electronics1.97×
08KitchenwareHome & Garden1.86×
09Real propertyHome & Garden1.85×
10Microwave ovenHome & Garden1.85×
11Fly fishingSports1.82×
12InnovationBusiness & Career1.80×
13Sustainable energyHome & Garden1.80×
14Renewable energyBusiness & Career1.72×
15Discount storesShopping1.68×
16Solar energyHome & Garden1.60×
17FedExBusiness & Career1.58×
18IKEAHome & Garden1.56×
19Golf ChannelSports1.56×
20MetaphysicsBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scrub Daddy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scrub Daddy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Pet OwnershipJOY1.87×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scrub Daddy audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.89×
MindfulnessBALANCE0.93×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scrub Daddy's target market in United States?

Scrub Daddy's target market in United States covers an estimated 1,165,639 people, concentrated in California and Texas.

02

What is the gender split and age of Scrub Daddy customers?

58.9% of the Scrub Daddy audience are female, 41.1% are male, with an average age of 41.0 years.

03

Which brands do Scrub Daddy fans like most?

Scrub Daddy fans show strongest brand affinity for Carpet cleaning (9.03×), Cleanliness (6.85×), and Planet Fitness (2.07×) over the country average.

04

Where do Scrub Daddy fans live in United States?

Scrub Daddy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Scrub Daddy fans also like?

Beyond Scrub Daddy itself, the audience over-indexes on Cleanliness (6.85×), Planet Fitness (2.07×), Google Drive (1.97×), and Diaper bag (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Detergent audiences in United States

See Scrub Daddy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrub Daddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →