Scrub Daddy Audience in United States

Scrub Daddy logo

Scrub Daddy has an estimated audience of 1,169,171 people in United States. 55.3% are female, 44.7% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Governor of Michigan, Goop.

The average Scrub Daddy fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (7.81× the country average). Demographically, the Scrub Daddy audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of Scrub Daddy fans

Demographic split for Scrub Daddy audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.8
Estimated audience size1,169,171

Audience persona

The typical Scrub Daddy fan in United States is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Scrub Daddy in United States
RegionReachAffinity
California161,5961.26×
Texas112,4701.12×
Florida86,2201.09×
New York75,3621.15×
Pennsylvania48,3771.23×
Illinois48,0471.23×
New Jersey41,6031.4×
Michigan39,9291.31×
Ohio39,0181.08×
North Carolina38,4921.09×
Georgia37,3651.04×
Virginia28,9171.02×
Arizona28,1001.18×
Washington26,1791.12×
Massachusetts23,4731.02×
Tennessee23,2240.99×
Indiana22,8341.07×
Maryland19,8000.98×
Missouri17,8340.95×
Wisconsin17,5611×
Colorado17,3270.94×
Alabama16,6251.02×
South Carolina16,0270.91×
Kentucky16,0191.09×
Minnesota15,8720.95×
Louisiana14,1680.94×
Oregon13,3491×
Oklahoma12,2330.94×
Connecticut11,9461.02×
Nevada11,4811.02×
Utah10,7031.02×
Arkansas8,7340.91×
Iowa8,7250.91×
Kansas8,2330.89×
Mississippi7,9190.82×
West Virginia5,9471.09×
Idaho5,8090.99×
Nebraska5,7760.99×
New Mexico5,4770.93×
Hawaii4,8030.96×
New Hampshire4,2570.92×
Maine3,6320.87×
Rhode Island3,4380.92×
Delaware3,1920.99×
Washington, District of Columbia3,0470.87×
Montana2,6560.82×
South Dakota2,2250.82×
North Dakota2,2130.92×
Alaska1,9330.77×
Vermont1,5660.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scrub Daddy audience
BrandAffinityCategory
Historic site7.81×Arts & Culture
Vocal harmony7.02×Music & Radio
Fairy godmother10.69×Literature
Governor of Michigan9.88×Politics & Society
Goop7×Internet & Social Media
Hipster9.9×Politics & Society
Grinch3.86×Movies & TV
Mathcore7.56×Music & Radio
Elsword13.85×Games
headspace7.8×Health
Cherish (group)8.97×Music & Radio
Wok5.37×Food & Beverages
Hibachi6.29×Food & Beverages
Nebraska Cornhuskers football2.62×Sports
TV Fanatic7.62×Movies & TV
Google Home4.47×Technology & Electronics
Grace Slick6×Music & Radio
Jesse Plemons2.33×Movies & TV
Guitarist (magazine)7.59×Music & Radio
El Paso County, Colorado8.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scrub Daddy audience
TraitClusterScore
Pet OwnershipJOY1.71
Family OrientationCONSERVATISM1.57
IndulgenceJOY1.56
Design AffinityPREMIUM1.5
Luxury OrientationPREMIUM1.3
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Scrub Daddy
CountryShare
United States31.9%
United Kingdom6.3%
Australia5.4%

See Scrub Daddy audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does Scrub Daddy have in United States?

Scrub Daddy has an estimated audience of 1,169,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Scrub Daddy fans?

55.3% of Scrub Daddy fans are female, 44.7% are male, with an average age of 39.8 years.

Which brands do Scrub Daddy fans like most?

Scrub Daddy fans show strongest brand affinity for Historic site (7.81×), Vocal harmony (7.02×), and Fairy godmother (10.69×) over the country average.

Where do Scrub Daddy fans live in United States?

Scrub Daddy fans in United States are most concentrated in California (reach 161,596), Texas (reach 112,470), and Florida (reach 86,220). These three regions account for the largest share of the active audience.

What other brands do Scrub Daddy fans also like?

Beyond Scrub Daddy itself, the audience over-indexes on Vocal harmony (7.02×), Fairy godmother (10.69×), Governor of Michigan (9.88×), and Goop (7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrub Daddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.