Surf (detergent) Audience in United States

Surf (detergent) logo

Surf (detergent) has an estimated audience of 2,784,013 people in United States. 64.9% are female, 35.1% are male, average age 40.2. Top regions: California, Florida, Texas. Top brand affinities: Elsword, Roger Daltrey, Wikia, Home construction, FAO Schwarz.

The average Surf (detergent) fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Elsword, Roger Daltrey, Wikia, with strongest over-indexing on Elsword (26.17× the country average). Demographically, the Surf (detergent) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of Surf (detergent) fans

Demographic split for Surf (detergent) audience in United States
MetricValue
Female64.9%
Male35.1%
Average age40.2
Estimated audience size2,784,013

Audience persona

The typical Surf (detergent) fan in United States is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Surf (detergent) in United States
RegionReachAffinity
California586,0881.91×
Florida242,0871.28×
Texas173,1440.72×
New York162,2271.04×
Hawaii111,3669.31×
Maryland77,4621.62×
Massachusetts74,9511.37×
Washington71,8591.29×
North Carolina67,4490.81×
New Jersey64,8460.92×
Virginia64,7610.95×
Illinois64,0300.69×
Pennsylvania55,9640.6×
Georgia55,0490.64×
Arizona44,5640.78×
Ohio40,0340.47×
Michigan39,5410.54×
New Hampshire38,8923.55×
Indiana37,8560.74×
Colorado36,0270.82×
Oregon34,9871.1×
South Carolina31,1000.74×
Tennessee28,2770.51×
Utah26,3561.06×
Missouri24,1280.54×
Minnesota22,0800.55×
Wisconsin20,8770.5×
Connecticut20,3820.73×
Nevada19,7830.73×
Louisiana19,5720.55×
Alabama19,3590.5×
Kentucky17,5800.5×
Oklahoma15,2560.49×
Iowa13,0240.57×
Kansas12,6540.58×
Maine12,1081.21×
Idaho10,9780.79×
Washington, District of Columbia10,5151.26×
Arkansas10,4160.45×
Mississippi10,0290.44×
Rhode Island9,5301.08×
New Mexico7,7640.56×
Nebraska7,4540.53×
Delaware6,6940.87×
Montana5,9390.77×
West Virginia5,7500.44×
Alaska4,3140.72×
South Dakota3,4910.54×
Vermont3,4800.71×
North Dakota2,5380.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surf (detergent) audience
BrandAffinityCategory
Elsword26.17×Games
Roger Daltrey13.52×Movies & TV
Wikia3.62×Internet & Social Media
Home construction1.51×Home & Garden
FAO Schwarz7.22×Shopping
Paducah, Kentucky7.65×Travel & Leisure
Kendra Scott2.08×Fashion & Accessoires
Arnold Palmer4.17×Sports
Jaipur Rugs10.48×Home & Garden
Home staging3.19×Home & Garden
JDSU1.73×Business & Career
Jesse Plemons1.7×Movies & TV
Cam Ward1.88×Sports
Hirokazu Koreeda16.21×Movies & TV
Consequence (rapper)2.27×Music & Radio
Meals on Wheels1.94×Food & Beverages
Janitor2.04×Home & Garden
Corona (band)1.8×Music & Radio
Christmas Gifts1.62×Kids & Family
Nasal cavity2.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surf (detergent) audience
TraitClusterScore
IndulgenceJOY1.64
Design AffinityPREMIUM1.63
Pet OwnershipJOY1.57
Luxury OrientationPREMIUM1.57
SustainabilityBALANCE1.56
TravellingTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Surf (detergent)
CountryShare
United States25.8%
Brazil12.3%
Japan7.5%

See Surf (detergent) audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does Surf (detergent) have in United States?

Surf (detergent) has an estimated audience of 2,784,013 people in United States, concentrated in California and Florida.

What is the gender split and age of Surf (detergent) fans?

64.9% of Surf (detergent) fans are female, 35.1% are male, with an average age of 40.2 years.

Which brands do Surf (detergent) fans like most?

Surf (detergent) fans show strongest brand affinity for Elsword (26.17×), Roger Daltrey (13.52×), and Wikia (3.62×) over the country average.

Where do Surf (detergent) fans live in United States?

Surf (detergent) fans in United States are most concentrated in California (reach 586,088), Florida (reach 242,087), and Texas (reach 173,144). These three regions account for the largest share of the active audience.

What other brands do Surf (detergent) fans also like?

Beyond Surf (detergent) itself, the audience over-indexes on Roger Daltrey (13.52×), Wikia (3.62×), Home construction (1.51×), and FAO Schwarz (7.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surf (detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.