Surf (detergent) Audience in Germany
Surf (detergent) has an estimated audience of 355,584 people in Germany. 56.6% are female, 43.4% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Efficiency, Mechanic, Gil Ofarim, Progressive rock, Wim Hof.
The average Surf (detergent) fan in Germany is 38.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Efficiency, Mechanic, Gil Ofarim, with strongest over-indexing on Efficiency (31.33× the country average). Demographically, the Surf (detergent) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Detergent
Demographics of Surf (detergent) fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.7 |
| Estimated audience size | 355,584 |
Audience persona
The typical Surf (detergent) fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Efficiency.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,403 | 1.53× |
| Nordrhein-Westfalen | 67,242 | 0.86× |
| Baden-Württemberg | 52,599 | 1.08× |
| Berlin | 31,309 | 1.97× |
| Hessen | 30,676 | 1.13× |
| Niedersachsen | 24,377 | 0.71× |
| Schleswig-Holstein | 15,947 | 1.25× |
| Hamburg | 15,193 | 1.89× |
| Rheinland-Pfalz | 13,740 | 0.77× |
| Sachsen | 12,237 | 0.7× |
| Brandenburg | 7,722 | 0.7× |
| Thüringen | 6,006 | 0.66× |
| Mecklenburg-Vorpommern | 4,867 | 0.72× |
| Sachsen-Anhalt | 3,936 | 0.43× |
| Bremen | 3,236 | 1.06× |
| Saarland | 2,339 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Efficiency | 31.33× | Business & Career |
| Mechanic | 4.55× | Cars & Mobility |
| Gil Ofarim | 2× | Music & Radio |
| Progressive rock | 2.28× | Music & Radio |
| Wim Hof | 9.42× | Sports |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Irkutsk | 10.16× | Travel & Leisure |
| Anton Hofreiter | 3.96× | Politics & Society |
| Himachal Pradesh University | 127.49× | Business & Career |
| Welding goggles | 13.29× | Fashion & Accessoires |
| Headhunters (film) | 3.28× | Movies & TV |
| Natural rubber | 1.58× | Cars & Mobility |
| Homesteading | 4.19× | Home & Garden |
| santa eulalia | 9.76× | Travel & Leisure |
| Figure painting (hobby) | 2.46× | Arts & Culture |
| Building insulation | 2.57× | Home & Garden |
| Ho, Ghana | 2.6× | Travel & Leisure |
| Da Hool | 10.77× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.65× | Music & Radio |
| Wolverine (comics) | 2.82× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Urban Lifestyle | OPEN | 1.64 |
| Sports Activity | POWER | 1.53 |
| Travelling | THRILL | 1.43 |
| Convenience Orientation | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Brazil | 12.3% |
| Japan | 7.5% |
See Surf (detergent) audiences in other countries
More Detergent audiences in Germany
- Procter & Gamble (1,210,734)
- Unilever (837,083)
- Ariel (detergent) (639,483)
- Henkel (548,902)
- WD-40 (498,413)
Frequently asked questions
How many fans does Surf (detergent) have in Germany?
Surf (detergent) has an estimated audience of 355,584 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Surf (detergent) fans?
56.6% of Surf (detergent) fans are female, 43.4% are male, with an average age of 38.7 years.
Which brands do Surf (detergent) fans like most?
Surf (detergent) fans show strongest brand affinity for Efficiency (31.33×), Mechanic (4.55×), and Gil Ofarim (2×) over the country average.
Where do Surf (detergent) fans live in Germany?
Surf (detergent) fans in Germany are most concentrated in Bayern (reach 87,403), Nordrhein-Westfalen (reach 67,242), and Baden-Württemberg (reach 52,599). These three regions account for the largest share of the active audience.
What other brands do Surf (detergent) fans also like?
Beyond Surf (detergent) itself, the audience over-indexes on Mechanic (4.55×), Gil Ofarim (2×), Progressive rock (2.28×), and Wim Hof (9.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surf (detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.