Rascasse Audience Intelligence

Surf (detergent) Target Market in Germany

A data profile of the people who buy, follow and care about Surf (detergent) in Germany — modelled from more than twelve digital signal sources. Surf (detergent) has an estimated audience of 356,861 people in Germany.

#8among Detergent in Germany#1953among Brand in Germany#762in Home & Garden

The average Surf (detergent) fan in Germany is 38.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Mr. Clean, otoMoto.pl, Fabric softener, with strongest over-indexing on Mr. Clean (127.53× the country average).

Demographically, the Surf (detergent) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Surf (detergent) fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Mr. Clean.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surf (detergent) profile in Germany.

Audience size
357K
in Germany
Gender
56.6%♀
43.4% male
Age
38.7
average years
Country rank
#15299
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Surf (detergent)

56.6% are female, 43.4% are male, average age 38.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Surf (detergent) audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age38.7
Estimated audience size356,861
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Surf (detergent) audience in Germany
Age bracketShare%
16-1916%
20-2922%
30-3925%
40-4923%
50+14%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Surf (detergent) audience comes from Germany.

Worldwide audience distribution share by country for Surf (detergent)
CountryShare
United States25.8%
Brazil12.2%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surf (detergent) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Surf (detergent) customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.90×
02Berlin~30K1.84×
03Bayern~80K1.46×
04Schleswig-Holstein~20K1.19×
05Hessen~30K1.12×
06Baden-Württemberg~50K1.09×
07Bremen~3K1.08×
08Nordrhein-Westfalen~70K0.87×
09Mecklenburg-Vorpommern~5K0.81×
10Sachsen~10K0.77×
11Brandenburg~9K0.77×
12Rheinland-Pfalz~10K0.76×
13Niedersachsen~20K0.72×
14Thüringen~6K0.70×
15Saarland~3K0.69×
16Sachsen-Anhalt~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Surf (detergent), Germany
0.56×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surf (detergent) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surf (detergent) audience
#·InterestCategoryAffinity×
01Mr. CleanHome & Garden127.53×
02Mortgage insuranceBusiness & Career79.55×
03Cradle of FilthMusic & Radio60.35×
04WindexHome & Garden42.72×
05Fabric softenerHome & Garden41.48×
06CloroxHome & Garden28.18×
07Boiler RoomMusic & Radio27.82×
08otoMoto.plCars & Mobility23.00×
09StonemasonryHome & Garden20.22×
10Ice Nine KillsMusic & Radio20.00×
11MonumentsMusic & Radio20.00×
12Snap!Music & Radio19.83×
13Crunch FitnessSports17.97×
14ThermostatHome & Garden15.15×
15Accept (band)Music & Radio13.16×
16Lothar MatthäusSports7.68×
17LaundryHome & Garden6.41×
18ThomannShopping4.85×
19VfL BochumSports4.60×
20Frauen-BundesligaSports4.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surf (detergent) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surf (detergent) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.99×
Convenience OrientationPREMIUM1.58×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surf (detergent) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Community OrientationOPEN0.73×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Surf (detergent)'s target market in Germany?

Surf (detergent)'s target market in Germany covers an estimated 356,861 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Surf (detergent) customers?

56.6% of the Surf (detergent) audience are female, 43.4% are male, with an average age of 38.7 years.

03

Which brands do Surf (detergent) fans like most?

Surf (detergent) fans show strongest brand affinity for Mr. Clean (127.53×), otoMoto.pl (23×), and Fabric softener (41.48×) over the country average.

04

Where do Surf (detergent) fans live in Germany?

Surf (detergent) fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Surf (detergent) fans also like?

Beyond Surf (detergent) itself, the audience over-indexes on otoMoto.pl (23×), Fabric softener (41.48×), Cradle of Filth (60.35×), and Boiler Room (27.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Detergent audiences in Germany

See Surf (detergent) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Surf (detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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