Tide (brand) Audience in Germany
Tide (brand) has an estimated audience of 255,944 people in Germany. 57.7% are female, 42.3% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Efficiency, Space Cowboys, Dog breed, Mothercare, Building insulation.
The average Tide (brand) fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Efficiency, Space Cowboys, Dog breed, with strongest over-indexing on Efficiency (40.93× the country average). Demographically, the Tide (brand) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Detergent
Demographics of Tide (brand) fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.0 |
| Estimated audience size | 255,944 |
Audience persona
The typical Tide (brand) fan in Germany is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Efficiency.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,449 | 1.08× |
| Bayern | 55,727 | 0.94× |
| Baden-Württemberg | 46,401 | 0.93× |
| Niedersachsen | 38,648 | 1.08× |
| Hessen | 33,188 | 1.19× |
| Berlin | 21,205 | 1.29× |
| Rheinland-Pfalz | 16,488 | 0.9× |
| Sachsen | 15,923 | 0.88× |
| Schleswig-Holstein | 15,782 | 1.2× |
| Hamburg | 12,315 | 1.48× |
| Brandenburg | 9,493 | 0.83× |
| Thüringen | 7,261 | 0.78× |
| Sachsen-Anhalt | 7,205 | 0.76× |
| Mecklenburg-Vorpommern | 5,266 | 0.75× |
| Saarland | 3,703 | 0.82× |
| Bremen | 3,461 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Efficiency | 40.93× | Business & Career |
| Space Cowboys | 16.95× | Movies & TV |
| Dog breed | 1.69× | Pets & Animals |
| Mothercare | 3.26× | Kids & Family |
| Building insulation | 4.47× | Home & Garden |
| Mechanic | 1.8× | Cars & Mobility |
| Irkutsk | 9.65× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.57× | Music & Radio |
| Christmas Gifts | 3.06× | Kids & Family |
| Liberace | 3.59× | Music & Radio |
| Reid Hoffman | 6.33× | Business & Career |
| Heerhugowaard | 10.45× | Travel & Leisure |
| Janitor | 3.44× | Home & Garden |
| Ho, Ghana | 2.42× | Travel & Leisure |
| Therme Erding | 2.41× | Travel & Leisure |
| Food Allergy Initiative | 102.94× | Health |
| Jaguar F-Pace | 3.19× | Cars & Mobility |
| HydraFacial | 2.99× | Beauty & Wellness |
| Gloria | 2.17× | Music & Radio |
| Experiential gifts | 2.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.99 |
| Individualism | JOY | 1.86 |
| Sustainability | BALANCE | 1.83 |
| Urban Lifestyle | OPEN | 1.69 |
| Travelling | THRILL | 1.58 |
| Luxury Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 7.2% |
| India | 6.1% |
See Tide (brand) audiences in other countries
More Detergent audiences in Germany
- Procter & Gamble (1,210,734)
- Unilever (837,083)
- Ariel (detergent) (639,483)
- Henkel (548,902)
- WD-40 (498,413)
Frequently asked questions
How many fans does Tide (brand) have in Germany?
Tide (brand) has an estimated audience of 255,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tide (brand) fans?
57.7% of Tide (brand) fans are female, 42.3% are male, with an average age of 44.0 years.
Which brands do Tide (brand) fans like most?
Tide (brand) fans show strongest brand affinity for Efficiency (40.93×), Space Cowboys (16.95×), and Dog breed (1.69×) over the country average.
Where do Tide (brand) fans live in Germany?
Tide (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,449), Bayern (reach 55,727), and Baden-Württemberg (reach 46,401). These three regions account for the largest share of the active audience.
What other brands do Tide (brand) fans also like?
Beyond Tide (brand) itself, the audience over-indexes on Space Cowboys (16.95×), Dog breed (1.69×), Mothercare (3.26×), and Building insulation (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tide (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.