Top 17 Detergents in Germany
This curated ranking covers the 17 largest detergents in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Procter & Gamble, Unilever and Tide (brand) lead the list with a combined estimated audience of 2,718,506 people. Across all 17 entries the average audience size is 346,886, and the largest, Procter & Gamble, reaches around 1,218,128 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Procter & Gamble |
1,218,128 | 5.7% | Detergent | Home & Garden |
| 2 |  Unilever |
849,254 | 4.6% | Detergent | Home & Garden |
| 3 |  Tide (brand) |
651,124 | 6.2% | Detergent | Home & Garden |
| 4 |  Henkel |
539,514 | 11.1% | Detergent | Home & Garden |
| 5 |  Persil |
529,077 | 10.9% | Detergent | Home & Garden |
| 6 |  WD-40 |
483,474 | 5.3% | Detergent | Home & Garden |
| 7 |  Surf (detergent) |
366,400 | 3.3% | Detergent | Home & Garden |
| 8 |  Ariel (detergent) |
297,645 | 5.4% | Detergent | Home & Garden |
| 9 |  Vileda |
282,383 | 10.9% | Detergent | Home & Garden |
| 10 |  Scrub Daddy |
178,042 | 4.8% | Detergent | Home & Garden |
| 11 |  Conair Corporation |
156,583 | 7.8% | Detergent | Home & Garden |
| 12 |  The Pink Stuff |
132,711 | 8.1% | Detergent | Home & Garden |
| 13 |  Glade (brand) |
108,454 | 0.5% | Detergent | Home & Garden |
| 14 |  Downy |
93,491 | 2.7% | Detergent | Home & Garden |
| 15 |  Formil |
10,538 | 10.1% | Detergent | Home & Garden |
| 16 |  Endust |
171 | 0.0% | Detergent | Home & Garden |
| 17 |  American Craftsman |
79 | 1.5% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in Germany?
Procter & Gamble currently leads with an estimated audience of 1,218,128 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.