Top 16 Detergents in Spain
This curated ranking covers the 16 largest detergents in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Procter & Gamble, Surf (detergent) and Unilever lead the list with a combined estimated audience of 1,568,598 people. Across all 16 entries the average audience size is 211,392, and the largest, Procter & Gamble, reaches around 650,505 people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Procter & Gamble |
650,505 | 3.0% | Detergent | Home & Garden |
| 2 |  Surf (detergent) |
465,127 | 4.1% | Detergent | Home & Garden |
| 3 |  Unilever |
452,966 | 2.5% | Detergent | Home & Garden |
| 4 |  Tide (brand) |
376,204 | 3.6% | Detergent | Home & Garden |
| 5 |  WD-40 |
292,528 | 3.2% | Detergent | Home & Garden |
| 6 |  Henkel |
221,470 | 4.6% | Detergent | Home & Garden |
| 7 |  Ariel (detergent) |
181,821 | 3.3% | Detergent | Home & Garden |
| 8 |  Vileda |
177,473 | 6.9% | Detergent | Home & Garden |
| 9 |  The Pink Stuff |
142,325 | 8.7% | Detergent | Home & Garden |
| 10 |  Glade (brand) |
138,493 | 0.6% | Detergent | Home & Garden |
| 11 |  Scrub Daddy |
92,762 | 2.5% | Detergent | Home & Garden |
| 12 |  Persil |
75,892 | 1.6% | Detergent | Home & Garden |
| 13 |  Conair Corporation |
61,248 | 3.0% | Detergent | Home & Garden |
| 14 |  Downy |
36,082 | 1.1% | Detergent | Home & Garden |
| 15 |  Formil |
17,361 | 16.6% | Detergent | Home & Garden |
| 16 |  American Craftsman |
29 | 0.6% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in Spain?
Procter & Gamble currently leads with an estimated audience of 650,505 people in Spain.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Spain. Lists below 5 entries are not published. See methodology for full details.