Persil Audience in Germany
Persil has an estimated audience of 398,767 people in Germany. 74.6% are female, 25.4% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Laundry detergent, Postbank, Bauhaus, Rossmann.
The average Persil fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Laundry detergent, Postbank, with strongest over-indexing on FRITZ!Box (3.16× the country average). Demographically, the Persil audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Detergent
Demographics of Persil fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 41.3 |
| Estimated audience size | 398,767 |
Audience persona
The typical Persil fan in Germany is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,501 | 1.55× |
| Bayern | 72,498 | 1.13× |
| Baden-Württemberg | 59,154 | 1.09× |
| Niedersachsen | 40,894 | 1.06× |
| Hessen | 38,024 | 1.25× |
| Rheinland-Pfalz | 20,471 | 1.02× |
| Berlin | 20,134 | 1.13× |
| Schleswig-Holstein | 14,726 | 1.03× |
| Sachsen | 14,207 | 0.73× |
| Hamburg | 11,887 | 1.32× |
| Brandenburg | 8,502 | 0.69× |
| Sachsen-Anhalt | 7,126 | 0.69× |
| Thüringen | 6,769 | 0.67× |
| Mecklenburg-Vorpommern | 4,744 | 0.62× |
| Saarland | 4,423 | 0.9× |
| Bremen | 3,834 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 3.16× | Technology & Electronics |
| Laundry detergent | 7.66× | Home & Garden |
| Postbank | 2.71× | Business & Career |
| Bauhaus | 2.21× | Shopping |
| Rossmann | 2.22× | Shopping |
| Targobank | 2.99× | Business & Career |
| Netto Marken-Discount | 1.79× | Shopping |
| Deichmann | 1.97× | Shopping |
| TK Maxx | 1.97× | Shopping |
| Kaufland | 1.64× | Shopping |
| Payback | 3.12× | Shopping |
| REWE | 1.51× | Shopping |
| Edeka | 1.52× | Shopping |
| Aral AG | 1.68× | Cars & Mobility |
| Deutsche Bahn | 1.54× | Cars & Mobility |
| Hornbach | 1.57× | Shopping |
| Power metal | 7.29× | Music & Radio |
| Commerzbank | 1.52× | Business & Career |
| Instant messaging | 1.75× | Internet & Social Media |
| Vodafone | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
| Quality Awareness | PREMIUM | 1.2 |
| Creativity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Germany | 9.0% |
| United Kingdom | 6.4% |
See Persil audiences in other countries
More Detergent audiences in Germany
- Procter & Gamble (1,210,734)
- Unilever (837,083)
- Ariel (detergent) (639,483)
- Henkel (548,902)
- WD-40 (498,413)
Frequently asked questions
How many fans does Persil have in Germany?
Persil has an estimated audience of 398,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Persil fans?
74.6% of Persil fans are female, 25.4% are male, with an average age of 41.3 years.
Which brands do Persil fans like most?
Persil fans show strongest brand affinity for FRITZ!Box (3.16×), Laundry detergent (7.66×), and Postbank (2.71×) over the country average.
Where do Persil fans live in Germany?
Persil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,501), Bayern (reach 72,498), and Baden-Württemberg (reach 59,154). These three regions account for the largest share of the active audience.
What other brands do Persil fans also like?
Beyond Persil itself, the audience over-indexes on Laundry detergent (7.66×), Postbank (2.71×), Bauhaus (2.21×), and Rossmann (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Persil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.