Rascasse Audience Intelligence

Persil Target Market in United States

A data profile of the people who buy, follow and care about Persil in United States — modelled from more than twelve digital signal sources. Persil has an estimated audience of 869,966 people in United States.

#9among Detergent in United States#2653among Brand in United States#1189in Home & Garden

The average Persil fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include French's, Yu-Gi-Oh! GX, Daniel Tiger's Neighborhood, with strongest over-indexing on French's (67.26× the country average).

Demographically, the Persil audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Persil fan in United States is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for French's.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Persil profile in United States.

Audience size
870K
in United States
Gender
77.6%♀
22.4% male
Age
39.8
average years
Country rank
#25956
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Persil

77.6% are female, 22.4% are male, average age 39.8.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for Persil audience in United States
MetricValue
Female77.6%
Male22.4%
Average age39.8
Estimated audience size869,966
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Persil audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3924%
40-4923%
50+18%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Persil audience comes from United States.

Worldwide audience distribution share by country for Persil
CountryShare
United States19.3%
Germany8.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Persil audience in United States is strongest.

Fig. 05

Top regions by affinity

Persil customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.30×
02New York~60K1.26×
03Illinois~40K1.26×
04Connecticut~10K1.26×
05Maryland~20K1.24×
06Georgia~30K1.23×
07Alabama~10K1.22×
08Mississippi~9K1.22×
09Texas~90K1.19×
10Washington, District of Columbia~3K1.18×
11North Carolina~30K1.16×
12Massachusetts~20K1.14×
13New Jersey~20K1.13×
14California~100K1.12×
15Florida~70K1.12×
16South Carolina~10K1.12×
17Tennessee~20K1.11×
18Indiana~20K1.11×
19Kentucky~10K1.10×
20Pennsylvania~30K1.08×
21Arkansas~8K1.08×
22Ohio~30K1.03×
23Virginia~20K1.03×
24Rhode Island~3K1.01×
25Delaware~2K1.00×
26Oklahoma~10K0.99×
27Michigan~20K0.97×
28West Virginia~4K0.97×
29Maine~3K0.97×
30Washington~20K0.96×
31Missouri~10K0.96×
32Kansas~7K0.96×
33Arizona~20K0.95×
34North Dakota~2K0.95×
35Wisconsin~10K0.94×
36Nevada~8K0.94×
37Iowa~7K0.93×
38Vermont~1K0.93×
39New Mexico~4K0.91×
40Nebraska~4K0.90×
41New Hampshire~3K0.90×
42South Dakota~2K0.90×
43Alaska~2K0.90×
44Minnesota~10K0.89×
45Oregon~9K0.89×
46Hawaii~3K0.88×
47Colorado~10K0.87×
48Idaho~4K0.86×
49Montana~2K0.85×
50Utah~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Persil, United States
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Persil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Persil audience
#·InterestCategoryAffinity×
01Skinny CowFood & Beverages141.56×
02Healthy Mom&BabyKids & Family131.87×
03Heluva Good!Food & Beverages126.32×
04Kids With Food Allergies FoundationHealth117.27×
05Antibacterial soapHome & Garden86.08×
06Coffee BeaneryFood & Beverages76.56×
07QuinnyKids & Family75.38×
08Baby TrendKids & Family70.35×
09French'sFood & Beverages67.26×
10Yu-Gi-Oh! GXMovies & TV67.02×
11Honest TeaFood & Beverages66.01×
12Daniel Tiger's NeighborhoodMovies & TV59.45×
13The Simple LifeMovies & TV53.98×
14LeapfrogBusiness & Career40.52×
15Dirt DevilHome & Garden39.28×
16SwagbucksShopping26.07×
17HoneyBaked HamFood & Beverages24.19×
18GymboreeFashion & Accessoires14.42×
19The Children's PlaceKids & Family10.51×
20Dollar GeneralShopping5.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Persil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Persil audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.62×
Quality AwarenessPREMIUM1.58×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Persil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.87×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Persil's target market in United States?

Persil's target market in United States covers an estimated 869,966 people, concentrated in California and Texas.

02

What is the gender split and age of Persil customers?

77.6% of the Persil audience are female, 22.4% are male, with an average age of 39.8 years.

03

Which brands do Persil fans like most?

Persil fans show strongest brand affinity for French's (67.26×), Yu-Gi-Oh! GX (67.02×), and Daniel Tiger's Neighborhood (59.45×) over the country average.

04

Where do Persil fans live in United States?

Persil fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Persil fans also like?

Beyond Persil itself, the audience over-indexes on Yu-Gi-Oh! GX (67.02×), Daniel Tiger's Neighborhood (59.45×), HoneyBaked Ham (24.19×), and Antibacterial soap (86.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Detergent audiences in United States

See Persil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Persil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →