Persil Audience in United States

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Persil has an estimated audience of 869,223 people in United States. 77.6% are female, 22.4% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Daniel Tiger's Neighborhood, Yu-Gi-Oh! GX, HoneyBaked Ham, Antibacterial soap, Heluva Good!.

The average Persil fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Daniel Tiger's Neighborhood, Yu-Gi-Oh! GX, HoneyBaked Ham, with strongest over-indexing on Daniel Tiger's Neighborhood (59.45× the country average). Demographically, the Persil audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of Persil fans

Demographic split for Persil audience in United States
MetricValue
Female77.6%
Male22.4%
Average age39.8
Estimated audience size869,223

Audience persona

The typical Persil fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Daniel Tiger's Neighborhood.

Top regions in United States

Top regions ranked by reach for Persil in United States
RegionReachAffinity
California112,1981.17×
Texas94,0361.26×
New York67,1301.38×
Florida67,1211.14×
Illinois37,2621.29×
Georgia34,0141.27×
Pennsylvania33,2151.13×
North Carolina30,5031.17×
Ohio28,3221.06×
New Jersey26,2041.19×
Michigan22,6821×
Virginia21,7101.03×
Massachusetts20,2511.18×
Tennessee19,7451.13×
Maryland19,2451.29×
Indiana18,7831.18×
Washington16,6690.96×
Arizona16,5870.93×
Alabama15,4441.27×
South Carolina14,9341.14×
Louisiana14,6801.31×
Missouri13,2720.95×
Kentucky12,3971.14×
Wisconsin12,1780.93×
Connecticut11,3961.31×
Colorado11,3600.83×
Minnesota10,7070.86×
Oklahoma9,5830.99×
Mississippi8,9491.25×
Oregon8,3230.84×
Arkansas8,0731.13×
Nevada7,8350.93×
Iowa6,6290.93×
Kansas6,3480.93×
Utah5,2160.67×
West Virginia3,8370.95×
Nebraska3,6970.85×
New Mexico3,6770.84×
Washington, District of Columbia3,4771.33×
Maine3,0510.98×
Idaho2,9620.68×
New Hampshire2,9260.85×
Rhode Island2,8251.02×
Hawaii2,7790.74×
Delaware2,2440.94×
Montana1,3950.58×
North Dakota1,2930.72×
South Dakota1,1800.59×
Alaska1,0860.58×
Vermont9410.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Persil audience
BrandAffinityCategory
Daniel Tiger's Neighborhood59.45×Movies & TV
Yu-Gi-Oh! GX67.02×Movies & TV
HoneyBaked Ham24.19×Food & Beverages
Antibacterial soap86.08×Home & Garden
Heluva Good!126.32×Food & Beverages
Kids With Food Allergies Foundation117.27×Health
Dollar General5.02×Shopping
Coffee Beanery76.56×Food & Beverages
Honest Tea66.01×Food & Beverages
Swagbucks26.07×Shopping
Skinny Cow141.56×Food & Beverages
The Simple Life53.98×Movies & TV
Leapfrog40.52×Business & Career
Dirt Devil39.28×Home & Garden
Gymboree14.42×Fashion & Accessoires
Quinny75.38×Kids & Family
Dollar Tree4.22×Shopping
Bolthouse Farms42.68×Home & Garden
Frugal Girls!42.17×Fashion & Accessoires
Corelle35.21×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Persil audience
TraitClusterScore
IndulgenceJOY2.25
Design AffinityPREMIUM1.88
Price SensitivityPREMIUM1.63
DIY MentalityTHRILL1.28
Community OrientationOPEN1.26
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Persil
CountryShare
United States19.7%
Germany9.0%
United Kingdom6.4%

See Persil audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does Persil have in United States?

Persil has an estimated audience of 869,223 people in United States, concentrated in California and Texas.

What is the gender split and age of Persil fans?

77.6% of Persil fans are female, 22.4% are male, with an average age of 39.8 years.

Which brands do Persil fans like most?

Persil fans show strongest brand affinity for Daniel Tiger's Neighborhood (59.45×), Yu-Gi-Oh! GX (67.02×), and HoneyBaked Ham (24.19×) over the country average.

Where do Persil fans live in United States?

Persil fans in United States are most concentrated in California (reach 112,198), Texas (reach 94,036), and New York (reach 67,130). These three regions account for the largest share of the active audience.

What other brands do Persil fans also like?

Beyond Persil itself, the audience over-indexes on Yu-Gi-Oh! GX (67.02×), HoneyBaked Ham (24.19×), Antibacterial soap (86.08×), and Heluva Good! (126.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Persil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.