Rascasse Audience Intelligence

Honest Tea Target Market in United States

A data profile of the people who buy, follow and care about Honest Tea in United States — modelled from more than twelve digital signal sources. Honest Tea has an estimated audience of 294,427 people in United States.

#5053among Brand in United States#2515in Food & Beverages

The average Honest Tea fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include De La Salle Green Archers, Will Arnett, Teavana, with strongest over-indexing on De La Salle Green Archers (1433.69× the country average).

Demographically, the Honest Tea audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honest Tea fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for De La Salle Green Archers.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honest Tea profile in United States.

Audience size
294K
in United States
Gender
60.5%♀
39.5% male
Age
40.1
average years
Country rank
#48823
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Honest Tea

60.5% are female, 39.5% are male, average age 40.1.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Honest Tea audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.1
Estimated audience size294,427
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Honest Tea audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Honest Tea audience comes from United States.

Worldwide audience distribution share by country for Honest Tea
CountryShare
United States82.2%
India5.6%
France3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honest Tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Honest Tea customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.09×
02Connecticut~6K1.92×
03New York~30K1.89×
04Maryland~10K1.88×
05Massachusetts~9K1.61×
06New Jersey~10K1.46×
07Vermont<1K1.37×
08Virginia~9K1.30×
09Pennsylvania~10K1.29×
10California~40K1.27×
11New Hampshire~1K1.25×
12Rhode Island~1K1.25×
13Maine~1K1.19×
14Washington~6K1.07×
15Delaware<1K1.07×
16Colorado~5K1.01×
17Oregon~3K1.01×
18Alaska<1K1.01×
19North Dakota<1K0.98×
20Hawaii~1K0.97×
21South Dakota<1K0.96×
22Montana<1K0.95×
23Illinois~9K0.93×
24New Mexico~1K0.91×
25West Virginia~1K0.90×
26Nevada~3K0.89×
27Idaho~1K0.89×
28Nebraska~1K0.87×
29Mississippi~2K0.86×
30Arizona~5K0.85×
31Arkansas~2K0.84×
32Kansas~2K0.83×
33Georgia~7K0.82×
34Michigan~6K0.82×
35Iowa~2K0.82×
36Minnesota~3K0.81×
37Utah~2K0.81×
38North Carolina~7K0.80×
39Indiana~4K0.80×
40Wisconsin~4K0.80×
41Oklahoma~3K0.80×
42Louisiana~3K0.79×
43Kentucky~3K0.79×
44Tennessee~5K0.78×
45South Carolina~3K0.78×
46Florida~20K0.77×
47Ohio~7K0.77×
48Alabama~3K0.76×
49Missouri~4K0.75×
50Texas~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Honest Tea, United States
0.65×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honest Tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honest Tea audience
#·InterestCategoryAffinity×
01De La Salle Green ArchersSports1433.69×
02Dr. Dan SiegelLiterature71.55×
03KeVitaFood & Beverages60.37×
04Pure Leaf Iced TeaFood & Beverages49.63×
05TeavanaFood & Beverages46.37×
06DavidsTeaFood & Beverages43.92×
07Will ArnettMovies & TV34.12×
08The Republic of TeaFood & Beverages31.53×
09T. Rowe PriceBusiness & Career14.75×
10Black teaFood & Beverages14.56×
11Professional Golfers AssociationSports10.13×
12DocuSignTechnology & Electronics7.57×
13The UPS StoreShopping4.01×
14Public companyBusiness & Career3.92×
15Weight loss (Fitness And wellness)Health3.72×
16AudienceBusiness & Career3.61×
17SkillBusiness & Career3.18×
18CarbohydrateHealth3.08×
19ComedianMovies & TV3.03×
20CustomerBusiness & Career2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honest Tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honest Tea audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.86×
IndulgenceJOY1.37×
SustainabilityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honest Tea audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Need for SecurityCONSERVATISM1.00×
Risk AppetiteTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Honest Tea's target market in United States?

Honest Tea's target market in United States covers an estimated 294,427 people, concentrated in California and New York.

02

What is the gender split and age of Honest Tea customers?

60.5% of the Honest Tea audience are female, 39.5% are male, with an average age of 40.1 years.

03

Which brands do Honest Tea fans like most?

Honest Tea fans show strongest brand affinity for De La Salle Green Archers (1433.69×), Will Arnett (34.12×), and Teavana (46.37×) over the country average.

04

Where do Honest Tea fans live in United States?

Honest Tea fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Honest Tea fans also like?

Beyond Honest Tea itself, the audience over-indexes on Will Arnett (34.12×), Teavana (46.37×), KeVita (60.37×), and The UPS Store (4.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Honest Tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honest Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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