Honest Tea Audience in United States

Honest Tea logo

Honest Tea has an estimated audience of 295,360 people in United States. 60.5% are female, 39.5% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: De La Salle Green Archers, Will Arnett, Teavana, KeVita, The UPS Store.

The average Honest Tea fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include De La Salle Green Archers, Will Arnett, Teavana, with strongest over-indexing on De La Salle Green Archers (1433.69× the country average). Demographically, the Honest Tea audience skews more female with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Honest Tea fans

Demographic split for Honest Tea audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.1
Estimated audience size295,360

Audience persona

The typical Honest Tea fan in United States is more female, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for De La Salle Green Archers.

Top regions in United States

Top regions ranked by reach for Honest Tea in United States
RegionReachAffinity
California43,6921.35×
New York35,6472.16×
Texas16,1080.63×
Florida15,0350.75×
Pennsylvania14,0711.41×
New Jersey12,5451.67×
Maryland10,2722.02×
Massachusetts10,0611.73×
Illinois10,0461.02×
Virginia9,8301.37×
Georgia7,5880.83×
Washington6,6901.13×
North Carolina6,6880.75×
Ohio6,6190.73×
Connecticut5,9972.02×
Michigan5,3460.69×
Arizona5,0020.83×
Colorado4,4710.96×
Tennessee4,1360.7×
Indiana3,6410.67×
Washington, District of Columbia3,6304.09×
Oregon3,4971.03×
Wisconsin3,0090.68×
Minnesota2,9830.7×
Missouri2,5690.54×
South Carolina2,3530.53×
Nevada2,2970.8×
Louisiana1,8340.48×
Kentucky1,7640.48×
Alabama1,6100.39×
New Hampshire1,6041.38×
Maine1,5091.43×
Utah1,4900.56×
Oklahoma1,4850.45×
Rhode Island1,4321.52×
Kansas1,2580.54×
Iowa1,2370.51×
Arkansas1,1520.47×
Hawaii1,1160.88×
New Mexico1,0930.74×
Mississippi1,0020.41×
Vermont9901.91×
Delaware9711.19×
Idaho8990.61×
West Virginia8270.6×
Montana5930.72×
Alaska5830.92×
Nebraska5500.37×
South Dakota5010.73×
North Dakota4880.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honest Tea audience
BrandAffinityCategory
De La Salle Green Archers1433.69×Sports
Will Arnett34.12×Movies & TV
Teavana46.37×Food & Beverages
KeVita60.37×Food & Beverages
The UPS Store4.01×Shopping
Weight loss (Fitness And wellness)3.72×Health
Audience3.61×Business & Career
DavidsTea43.92×Food & Beverages
Skill3.18×Business & Career
Professional Golfers Association10.13×Sports
T. Rowe Price14.75×Business & Career
The Republic of Tea31.53×Food & Beverages
Public company3.92×Business & Career
Customer2.79×Business & Career
Dr. Dan Siegel71.55×Literature
Pure Leaf Iced Tea49.63×Food & Beverages
Black tea14.56×Food & Beverages
Comedian3.03×Movies & TV
DocuSign7.57×Technology & Electronics
Carbohydrate3.08×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honest Tea audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.66
Luxury OrientationPREMIUM2.66
Risk AppetiteTHRILL2.04
Family OrientationCONSERVATISM1.94
IndulgenceJOY1.88
Price SensitivityPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Honest Tea
CountryShare
United States82.2%
India5.6%
France4.0%

See Honest Tea audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Honest Tea have in United States?

Honest Tea has an estimated audience of 295,360 people in United States, concentrated in California and New York.

What is the gender split and age of Honest Tea fans?

60.5% of Honest Tea fans are female, 39.5% are male, with an average age of 40.1 years.

Which brands do Honest Tea fans like most?

Honest Tea fans show strongest brand affinity for De La Salle Green Archers (1433.69×), Will Arnett (34.12×), and Teavana (46.37×) over the country average.

Where do Honest Tea fans live in United States?

Honest Tea fans in United States are most concentrated in California (reach 43,692), New York (reach 35,647), and Texas (reach 16,108). These three regions account for the largest share of the active audience.

What other brands do Honest Tea fans also like?

Beyond Honest Tea itself, the audience over-indexes on Will Arnett (34.12×), Teavana (46.37×), KeVita (60.37×), and The UPS Store (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honest Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.