Teavana Audience in United States

Teavana logo

Teavana has an estimated audience of 1,262,282 people in United States. 68.3% are female, 31.7% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Superintendent (education), Mount Kilimanjaro, Manual labour, Goop.

The average Teavana fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Superintendent (education), Mount Kilimanjaro, with strongest over-indexing on Regional styles of Mexican music (14.1× the country average). Demographically, the Teavana audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Teavana fans

Demographic split for Teavana audience in United States
MetricValue
Female68.3%
Male31.7%
Average age38.7
Estimated audience size1,262,282

Audience persona

The typical Teavana fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Teavana in United States
RegionReachAffinity
California197,2611.42×
Texas128,7971.19×
Florida97,0831.14×
New York70,9781.01×
Illinois59,8921.42×
Georgia44,1051.13×
Ohio42,7351.1×
Pennsylvania40,8880.96×
Michigan39,0711.18×
North Carolina38,3511.01×
Virginia37,1431.21×
Arizona35,3671.37×
New Jersey34,3131.07×
Massachusetts30,6341.23×
Washington29,4311.16×
Tennessee26,4161.04×
Maryland25,2571.16×
Indiana23,9101.04×
Minnesota23,6301.31×
Wisconsin23,1861.22×
Missouri21,3041.05×
Colorado19,7230.99×
South Carolina17,6690.93×
Alabama16,3450.93×
Nevada16,2531.33×
Oregon15,1251.05×
Louisiana14,8770.91×
Oklahoma14,2641.02×
Connecticut12,7441.01×
Utah12,2671.09×
Kentucky11,2240.71×
Iowa8,9350.86×
Kansas8,2770.83×
Arkansas8,2150.79×
Mississippi5,9560.57×
Nebraska5,8460.92×
New Mexico5,6080.89×
Idaho5,5260.87×
Hawaii4,9940.92×
New Hampshire4,9841×
West Virginia4,1730.71×
Rhode Island4,1441.03×
Maine3,8840.86×
Washington, District of Columbia3,6950.97×
Delaware3,4340.99×
Alaska2,7441.02×
South Dakota2,4440.84×
Montana2,2230.63×
North Dakota1,7310.67×
Vermont1,5440.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Teavana audience
BrandAffinityCategory
Regional styles of Mexican music14.1×Music & Radio
Superintendent (education)11.58×Business & Career
Mount Kilimanjaro20×Travel & Leisure
Manual labour5.98×Business & Career
Goop4.81×Internet & Social Media
JDSU2.68×Business & Career
Mathcore6.7×Music & Radio
Historic site3.45×Arts & Culture
Governor of Michigan5.95×Politics & Society
Vocal harmony3.64×Music & Radio
Grinch3.23×Movies & TV
Home staging3.86×Home & Garden
Hibachi5.52×Food & Beverages
Staycation2.25×Home & Garden
FOX23 News6.3×Movies & TV
Fairy godmother4.43×Literature
headspace5.45×Health
Grace Slick5.11×Music & Radio
Google Home3.77×Technology & Electronics
Wok3.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Teavana audience
TraitClusterScore
IndulgenceJOY1.87
LGBTQ+ IdentityOPEN1.48
Price SensitivityPREMIUM1.46
Convenience OrientationPREMIUM1.36
MindfulnessBALANCE1.23
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Teavana
CountryShare
United States71.0%
Japan18.9%
Canada6.5%

See Teavana audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Teavana have in United States?

Teavana has an estimated audience of 1,262,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Teavana fans?

68.3% of Teavana fans are female, 31.7% are male, with an average age of 38.7 years.

Which brands do Teavana fans like most?

Teavana fans show strongest brand affinity for Regional styles of Mexican music (14.1×), Superintendent (education) (11.58×), and Mount Kilimanjaro (20×) over the country average.

Where do Teavana fans live in United States?

Teavana fans in United States are most concentrated in California (reach 197,261), Texas (reach 128,797), and Florida (reach 97,083). These three regions account for the largest share of the active audience.

What other brands do Teavana fans also like?

Beyond Teavana itself, the audience over-indexes on Superintendent (education) (11.58×), Mount Kilimanjaro (20×), Manual labour (5.98×), and Goop (4.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Teavana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.