Rascasse Audience Intelligence

Teavana Target Market in United States

A data profile of the people who buy, follow and care about Teavana in United States — modelled from more than twelve digital signal sources. Teavana has an estimated audience of 1,258,873 people in United States.

#2069among Brand in United States#1169in Food & Beverages

The average Teavana fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thandie Newton, The Republic of Tea, Honest Tea, with strongest over-indexing on Thandie Newton (36.96× the country average).

Demographically, the Teavana audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Teavana fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Thandie Newton.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teavana profile in United States.

Audience size
1.3M
in United States
Gender
68.3%♀
31.7% male
Age
38.7
average years
Country rank
#20167
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Teavana

68.3% are female, 31.7% are male, average age 38.7.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Teavana audience in United States
MetricValue
Female68.3%
Male31.7%
Average age38.7
Estimated audience size1,258,873
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Teavana audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4918%
50+23%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Teavana audience comes from United States.

Worldwide audience distribution share by country for Teavana
CountryShare
United States70.7%
Japan19.1%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teavana audience in United States is strongest.

Fig. 05

Top regions by affinity

Teavana customers by region in United States
#RegionReachAffinity×
01California~200K1.36×
02Illinois~60K1.32×
03Arizona~30K1.26×
04Nevada~20K1.25×
05Minnesota~20K1.24×
06Massachusetts~30K1.22×
07Wisconsin~20K1.21×
08Michigan~40K1.16×
09Virginia~40K1.16×
10Maryland~20K1.14×
11Washington~30K1.12×
12Texas~100K1.11×
13Florida~100K1.11×
14Georgia~40K1.10×
15Ohio~40K1.09×
16Alaska~3K1.07×
17Utah~10K1.06×
18Connecticut~10K1.05×
19New Hampshire~5K1.05×
20New Jersey~30K1.04×
21Tennessee~30K1.04×
22Rhode Island~4K1.04×
23Delaware~4K1.04×
24Missouri~20K1.03×
25Indiana~20K1.02×
26Oregon~10K1.01×
27Washington, District of Columbia~4K1.00×
28New York~70K0.98×
29North Carolina~40K0.98×
30Oklahoma~10K0.98×
31Hawaii~5K0.97×
32Colorado~20K0.96×
33New Mexico~6K0.96×
34Nebraska~6K0.95×
35Pennsylvania~40K0.94×
36South Carolina~20K0.93×
37Louisiana~20K0.93×
38Iowa~10K0.93×
39Maine~4K0.93×
40South Dakota~3K0.91×
41Idaho~6K0.90×
42Alabama~20K0.89×
43Vermont~2K0.87×
44Kansas~9K0.86×
45North Dakota~2K0.86×
46Arkansas~9K0.85×
47West Virginia~5K0.83×
48Montana~3K0.80×
49Kentucky~10K0.77×
50Mississippi~8K0.72×
Fig. 06

Affinity by region

Affinity by region — Teavana, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teavana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teavana audience
#·InterestCategoryAffinity×
01Honest TeaFood & Beverages46.37×
02The Republic of TeaFood & Beverages42.87×
03Thandie NewtonMovies & TV36.96×
04IllyFood & Beverages26.57×
05Afghanistan national cricket teamSports23.18×
06ITV (TV channel)Movies & TV20.93×
07EurostarCars & Mobility20.00×
08Magic JohnsonSports6.66×
09WattpadInternet & Social Media4.67×
10StarbucksFood & Beverages2.86×
11QuikTripShopping2.58×
12Trader Joe'sShopping2.39×
13PhilanthropyArts & Culture2.28×
14ULTA BeautyBeauty & Wellness2.07×
15SubwayFood & Beverages1.85×
16Pizza HutFood & Beverages1.80×
17IKEAHome & Garden1.67×
18Target CorporationShopping1.58×
19McDonald'sFood & Beverages1.56×
20Fast foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teavana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teavana audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Price SensitivityPREMIUM1.43×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teavana audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.84×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Teavana's target market in United States?

Teavana's target market in United States covers an estimated 1,258,873 people, concentrated in California and Texas.

02

What is the gender split and age of Teavana customers?

68.3% of the Teavana audience are female, 31.7% are male, with an average age of 38.7 years.

03

Which brands do Teavana fans like most?

Teavana fans show strongest brand affinity for Thandie Newton (36.96×), The Republic of Tea (42.87×), and Honest Tea (46.37×) over the country average.

04

Where do Teavana fans live in United States?

Teavana fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Teavana fans also like?

Beyond Teavana itself, the audience over-indexes on The Republic of Tea (42.87×), Honest Tea (46.37×), Starbucks (2.86×), and Illy (26.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Teavana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Teavana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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