Rascasse Audience Intelligence

The Republic of Tea Target Market in United States

A data profile of the people who buy, follow and care about The Republic of Tea in United States — modelled from more than twelve digital signal sources. The Republic of Tea has an estimated audience of 545,497 people in United States.

#5among Tea in United States#3575among Brand in United States#1864in Food & Beverages

The average The Republic of Tea fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teavana, Astro Boy, Emily Deschanel, with strongest over-indexing on Teavana (42.87× the country average).

Demographically, the The Republic of Tea audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Republic of Tea fan in United States is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Teavana.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Republic of Tea profile in United States.

Audience size
545K
in United States
Gender
65.8%♀
34.2% male
Age
43.4
average years
Country rank
#34812
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Republic of Tea

65.8% are female, 34.2% are male, average age 43.4.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for The Republic of Tea audience in United States
MetricValue
Female65.8%
Male34.2%
Average age43.4
Estimated audience size545,497
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the The Republic of Tea audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

97.4%

of the worldwide The Republic of Tea audience comes from United States.

Worldwide audience distribution share by country for The Republic of Tea
CountryShare
United States97.4%
China0.9%
Mexico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Republic of Tea audience in United States is strongest.

Fig. 05

Top regions by affinity

The Republic of Tea customers by region in United States
#RegionReachAffinity×
01Illinois~30K1.47×
02Missouri~10K1.36×
03New Hampshire~3K1.26×
04Vermont~1K1.17×
05Colorado~10K1.16×
06Indiana~10K1.15×
07Maine~2K1.14×
08South Dakota~1K1.11×
09Pennsylvania~20K1.10×
10Minnesota~8K1.09×
11Wisconsin~9K1.08×
12Ohio~20K1.07×
13North Dakota~1K1.07×
14Michigan~20K1.06×
15Washington~10K1.06×
16New Mexico~3K1.06×
17Massachusetts~10K1.05×
18Maryland~10K1.05×
19Montana~2K1.05×
20Virginia~10K1.04×
21Oregon~7K1.04×
22Nebraska~3K1.04×
23West Virginia~3K1.04×
24Alaska~1K1.03×
25Idaho~3K1.01×
26Connecticut~5K1.00×
27Iowa~5K1.00×
28New Jersey~10K0.98×
29Kansas~4K0.98×
30Delaware~1K0.97×
31Rhode Island~2K0.96×
32North Carolina~20K0.95×
33Arkansas~4K0.94×
34California~60K0.92×
35Arizona~10K0.90×
36Oklahoma~5K0.89×
37New York~30K0.88×
38South Carolina~7K0.87×
39Washington, District of Columbia~1K0.87×
40Tennessee~9K0.86×
41Kentucky~6K0.86×
42Hawaii~2K0.85×
43Utah~4K0.83×
44Mississippi~4K0.82×
45Louisiana~6K0.81×
46Alabama~6K0.79×
47Nevada~4K0.79×
48Georgia~10K0.77×
49Texas~40K0.75×
50Florida~30K0.74×
Fig. 06

Affinity by region

Affinity by region — The Republic of Tea, United States
0.74×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Republic of Tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Republic of Tea audience
#·InterestCategoryAffinity×
01Assam teaFood & Beverages85.52×
02Space DandyMovies & TV61.16×
03TetleyFood & Beverages60.29×
04DavidsTeaFood & Beverages57.47×
05Astro BoyLiterature50.96×
06Adagio TeasShopping48.15×
07JoJo's Bizarre Adventure (video game)Games44.29×
08TeavanaFood & Beverages42.87×
09Gurren LagannMovies & TV36.90×
10LiptonFood & Beverages35.42×
11Emily DeschanelMovies & TV29.94×
12Black teaFood & Beverages28.64×
13Pu-erh teaFood & Beverages25.24×
14MatchaFood & Beverages19.16×
15Hall & OatesMusic & Radio18.64×
16Robert PlantMusic & Radio18.44×
17Green teaFood & Beverages12.23×
18Herbal teaFood & Beverages11.66×
19Iced teaFood & Beverages10.04×
20Phil CollinsMusic & Radio8.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Republic of Tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Republic of Tea audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.31×
SustainabilityBALANCE1.26×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Republic of Tea audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.86×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Republic of Tea's target market in United States?

The Republic of Tea's target market in United States covers an estimated 545,497 people, concentrated in California and Texas.

02

What is the gender split and age of The Republic of Tea customers?

65.8% of the The Republic of Tea audience are female, 34.2% are male, with an average age of 43.4 years.

03

Which brands do The Republic of Tea fans like most?

The Republic of Tea fans show strongest brand affinity for Teavana (42.87×), Astro Boy (50.96×), and Emily Deschanel (29.94×) over the country average.

04

Where do The Republic of Tea fans live in United States?

The Republic of Tea fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Republic of Tea fans also like?

Beyond The Republic of Tea itself, the audience over-indexes on Astro Boy (50.96×), Emily Deschanel (29.94×), Gurren Lagann (36.9×), and Black tea (28.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tea audiences in United States

See The Republic of Tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Republic of Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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