Rascasse Audience Intelligence

Iced tea Audience in United States

A data profile of the people who buy, follow and care about Iced tea in United States — modelled from more than twelve digital signal sources. Iced tea has an estimated audience of 5,271,531 people in United States.

#23among Beverage in United States#3648among Topic in United States#436in Food & Beverages

The average Iced tea fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pepsi Max, Texas Roadhouse, Panda Express, with strongest over-indexing on Pepsi Max (25.42× the country average).

Demographically, the Iced tea audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iced tea fan in United States is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pepsi Max.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iced tea profile in United States.

Audience size
5.3M
in United States
Gender
56.5%♀
43.5% male
Age
39.5
average years
Country rank
#6361
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iced tea fans

56.5% are female, 43.5% are male, average age 39.5.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Iced tea audience in United States
MetricValue
Female56.5%
Male43.5%
Average age39.5
Estimated audience size5,271,531
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Iced tea audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3921%
40-4920%
50+21%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Iced tea audience comes from United States.

Worldwide audience distribution share by country for Iced tea
CountryShare
Japan20.6%
United States18.5%
Indonesia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iced tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Iced tea fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.50×
02Pennsylvania~300K1.48×
03New Jersey~200K1.43×
04Connecticut~80K1.43×
05California~800K1.32×
06Massachusetts~100K1.24×
07Hawaii~30K1.21×
08Delaware~20K1.17×
09Arizona~100K1.16×
10Maryland~100K1.14×
11Texas~500K1.12×
12Kansas~50K1.12×
13Maine~20K1.11×
14Rhode Island~20K1.11×
15Oregon~70K1.10×
16New Hampshire~20K1.10×
17Washington, District of Columbia~20K1.09×
18Illinois~200K1.05×
19Washington~100K1.04×
20Nebraska~30K1.03×
21Nevada~50K1.02×
22New Mexico~30K1.02×
23Michigan~100K1.01×
24Wisconsin~80K0.98×
25Vermont~9K0.97×
26Virginia~100K0.96×
27Ohio~200K0.95×
28Minnesota~70K0.95×
29Colorado~80K0.94×
30South Dakota~10K0.94×
31Oklahoma~50K0.93×
32Alaska~10K0.93×
33Florida~300K0.92×
34Iowa~40K0.92×
35Montana~10K0.92×
36Idaho~20K0.91×
37North Dakota~10K0.90×
38Indiana~80K0.88×
39Louisiana~60K0.87×
40Utah~40K0.87×
41Missouri~70K0.85×
42Georgia~100K0.83×
43North Carolina~100K0.83×
44Arkansas~40K0.83×
45West Virginia~20K0.83×
46South Carolina~60K0.81×
47Kentucky~50K0.79×
48Tennessee~80K0.77×
49Mississippi~30K0.76×
50Alabama~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Iced tea, United States
0.71×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iced tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iced tea audience
#·InterestCategoryAffinity×
01Pure Leaf Iced TeaFood & Beverages27.25×
02Pepsi MaxFood & Beverages25.42×
03BaiPolitics & Society22.02×
04Black teaFood & Beverages9.02×
05Outback SteakhouseFood & Beverages2.97×
06LongHorn SteakhouseFood & Beverages2.39×
077-ElevenShopping2.31×
08Panda ExpressFood & Beverages2.21×
09Burger KingFood & Beverages1.91×
10Texas RoadhouseFood & Beverages1.83×
11Popeyes Louisiana KitchenFood & Beverages1.82×
12Wendy'sFood & Beverages1.71×
13Pizza HutFood & Beverages1.69×
14Taco BellFood & Beverages1.68×
15RedditInternet & Social Media1.67×
16McDonald'sFood & Beverages1.61×
17StarbucksFood & Beverages1.57×
18Chick-fil-AFood & Beverages1.55×
19SubwayFood & Beverages1.54×
20Dollar GeneralShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iced tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iced tea audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.54×
Early Adopter MentalityPOWER1.26×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iced tea audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.92×
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iced tea have in United States?

Iced tea has an estimated audience of 5,271,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iced tea fans?

56.5% of Iced tea fans are female, 43.5% are male, with an average age of 39.5 years.

03

Which brands do Iced tea fans like most?

Iced tea fans show strongest brand affinity for Pepsi Max (25.42×), Texas Roadhouse (1.83×), and Panda Express (2.21×) over the country average.

04

Where do Iced tea fans live in United States?

Iced tea fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Iced tea fans also like?

Beyond Iced tea itself, the audience over-indexes on Texas Roadhouse (1.83×), Panda Express (2.21×), Burger King (1.91×), and 7-Eleven (2.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Iced tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iced tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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