Iced tea Audience in United States

Iced tea logo

Iced tea has an estimated audience of 5,271,531 people in United States. 56.5% are female, 43.5% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: Pepsi Max, Texas Roadhouse, Burger King, Panda Express, 7-Eleven.

The average Iced tea fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pepsi Max, Texas Roadhouse, Burger King, with strongest over-indexing on Pepsi Max (25.42× the country average). Demographically, the Iced tea audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Iced tea fans

Demographic split for Iced tea audience in United States
MetricValue
Female56.5%
Male43.5%
Average age39.5
Estimated audience size5,271,531

Audience persona

The typical Iced tea fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Pepsi Max.

Top regions in United States

Top regions ranked by reach for Iced tea in United States
RegionReachAffinity
California855,1531.48×
New York495,0011.68×
Texas489,0811.08×
Florida359,5371.01×
Pennsylvania279,8341.58×
New Jersey204,0141.52×
Illinois197,0811.12×
Ohio159,7850.98×
Michigan145,8521.06×
Massachusetts143,6841.38×
Georgia142,9990.88×
Virginia130,5841.02×
North Carolina123,9180.78×
Washington117,2761.11×
Arizona113,7421.06×
Maryland112,1041.24×
Indiana85,6190.89×
Connecticut81,3101.54×
Wisconsin78,1700.99×
Tennessee77,3480.73×
Colorado76,2520.92×
Minnesota75,9421.01×
Missouri69,2190.81×
Oregon68,5781.13×
South Carolina58,8380.74×
Oklahoma53,8510.92×
Nevada53,8311.06×
Louisiana53,1580.78×
Kentucky46,7380.71×
Kansas41,8671.01×
Utah40,1730.85×
Iowa39,9230.92×
Alabama39,1810.53×
Hawaii28,4341.25×
Arkansas27,9660.64×
Nebraska27,4701.04×
Mississippi24,6470.57×
New Hampshire24,5671.18×
New Mexico23,2840.88×
Idaho22,3240.84×
Maine20,8241.1×
Rhode Island20,3561.21×
Washington, District of Columbia19,3811.22×
Delaware17,9431.23×
West Virginia16,9220.69×
Montana11,5670.79×
South Dakota9,5140.78×
Vermont8,6710.94×
Alaska8,6450.77×
North Dakota7,5790.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iced tea audience
BrandAffinityCategory
Pepsi Max25.42×Food & Beverages
Texas Roadhouse1.83×Food & Beverages
Burger King1.91×Food & Beverages
Panda Express2.21×Food & Beverages
7-Eleven2.31×Shopping
Reddit1.67×Internet & Social Media
Black tea9.02×Food & Beverages
Taco Bell1.68×Food & Beverages
Pizza Hut1.69×Food & Beverages
Starbucks1.57×Food & Beverages
Craigslist1.69×Shopping
Outback Steakhouse2.97×Food & Beverages
Chick-fil-A1.55×Food & Beverages
Dollar General1.5×Shopping
Casey1.92×Music & Radio
Pure Leaf Iced Tea27.25×Food & Beverages
Bai22.02×Politics & Society
LongHorn Steakhouse2.39×Food & Beverages
Snapple16.29×Food & Beverages
Subway1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iced tea audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Risk AppetiteTHRILL1.75
IndulgenceJOY1.39
Price SensitivityPREMIUM1.37
Convenience OrientationPREMIUM1.37
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Iced tea
CountryShare
Japan20.6%
United States18.5%
Indonesia5.7%

See Iced tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Iced tea have in United States?

Iced tea has an estimated audience of 5,271,531 people in United States, concentrated in California and New York.

What is the gender split and age of Iced tea fans?

56.5% of Iced tea fans are female, 43.5% are male, with an average age of 39.5 years.

Which brands do Iced tea fans like most?

Iced tea fans show strongest brand affinity for Pepsi Max (25.42×), Texas Roadhouse (1.83×), and Burger King (1.91×) over the country average.

Where do Iced tea fans live in United States?

Iced tea fans in United States are most concentrated in California (reach 855,153), New York (reach 495,001), and Texas (reach 489,081). These three regions account for the largest share of the active audience.

What other brands do Iced tea fans also like?

Beyond Iced tea itself, the audience over-indexes on Texas Roadhouse (1.83×), Burger King (1.91×), Panda Express (2.21×), and 7-Eleven (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iced tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.