Iced tea Audience in Germany
Iced tea has an estimated audience of 481,585 people in Germany. 64.7% are female, 35.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peach (airline), Harry Potter, Business and industry, Bubble tea, TikTok.
The average Iced tea fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peach (airline), Harry Potter, Business and industry, with strongest over-indexing on Peach (airline) (21× the country average). Demographically, the Iced tea audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Iced tea fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 35.6 |
| Estimated audience size | 481,585 |
Audience persona
The typical Iced tea fan in Germany is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Peach (airline).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,279 | 1.19× |
| Bayern | 82,827 | 1.07× |
| Baden-Württemberg | 81,862 | 1.25× |
| Niedersachsen | 54,907 | 1.17× |
| Hessen | 41,575 | 1.13× |
| Berlin | 22,842 | 1.06× |
| Sachsen | 19,066 | 0.81× |
| Schleswig-Holstein | 17,021 | 0.98× |
| Rheinland-Pfalz | 15,083 | 0.63× |
| Brandenburg | 13,447 | 0.9× |
| Hamburg | 12,177 | 1.12× |
| Thüringen | 11,188 | 0.91× |
| Sachsen-Anhalt | 10,525 | 0.84× |
| Mecklenburg-Vorpommern | 6,408 | 0.7× |
| Saarland | 6,054 | 1.02× |
| Bremen | 5,009 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peach (airline) | 21× | Travel & Leisure |
| Harry Potter | 1.81× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Bubble tea | 13.25× | Food & Beverages |
| TikTok | 1.55× | Internet & Social Media |
| Finch | 2.68× | Music & Radio |
| Tea culture | 14.9× | Food & Beverages |
| Instant Gaming | 3.82× | Games |
| Herbal tea | 5.89× | Food & Beverages |
| Friends | 2.01× | Movies & TV |
| Burger King | 1.71× | Food & Beverages |
| Twitch | 2.07× | Games |
| Pokémon | 2.6× | Games |
| Electronic sports | 3.15× | Sports |
| Tea house | 13.44× | Food & Beverages |
| DavidsTea | 39.72× | Food & Beverages |
| Fortnite | 2.38× | Games |
| Electronics | 1.52× | Technology & Electronics |
| PC game | 2.31× | Games |
| Drop shipping | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Urban Lifestyle | OPEN | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.19 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.6% |
| United States | 18.5% |
| Indonesia | 5.7% |
See Iced tea audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Iced tea have in Germany?
Iced tea has an estimated audience of 481,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iced tea fans?
64.7% of Iced tea fans are female, 35.3% are male, with an average age of 35.6 years.
Which brands do Iced tea fans like most?
Iced tea fans show strongest brand affinity for Peach (airline) (21×), Harry Potter (1.81×), and Business and industry (1.51×) over the country average.
Where do Iced tea fans live in Germany?
Iced tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,279), Bayern (reach 82,827), and Baden-Württemberg (reach 81,862). These three regions account for the largest share of the active audience.
What other brands do Iced tea fans also like?
Beyond Iced tea itself, the audience over-indexes on Harry Potter (1.81×), Business and industry (1.51×), Bubble tea (13.25×), and TikTok (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iced tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.