Rascasse Audience Intelligence

Iced tea Audience in Germany

A data profile of the people who buy, follow and care about Iced tea in Germany — modelled from more than twelve digital signal sources. Iced tea has an estimated audience of 481,585 people in Germany.

#28among Beverage in Germany#4771among Topic in Germany#586in Food & Beverages

The average Iced tea fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peach (airline), Business and industry, Harry Potter, with strongest over-indexing on Peach (airline) (21× the country average).

Demographically, the Iced tea audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iced tea fan in Germany is more female, around 35.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Peach (airline).

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iced tea profile in Germany.

Audience size
482K
in Germany
Gender
64.7%♀
35.3% male
Age
35.6
average years
Country rank
#12110
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iced tea fans

64.7% are female, 35.3% are male, average age 35.6.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Iced tea audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age35.6
Estimated audience size481,585
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Iced tea audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Iced tea audience comes from Germany.

Worldwide audience distribution share by country for Iced tea
CountryShare
Japan20.6%
United States18.5%
Indonesia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iced tea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iced tea fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.19×
02Bremen~5K1.19×
03Nordrhein-Westfalen~100K1.14×
04Niedersachsen~50K1.12×
05Hessen~40K1.10×
06Hamburg~10K1.07×
07Saarland~6K1.06×
08Bayern~80K1.02×
09Berlin~20K1.00×
10Schleswig-Holstein~20K0.98×
11Thüringen~10K0.95×
12Brandenburg~10K0.91×
13Sachsen-Anhalt~10K0.91×
14Rheinland-Pfalz~20K0.86×
15Sachsen~20K0.84×
16Mecklenburg-Vorpommern~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Iced tea, Germany
0.78×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iced tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iced tea audience
#·InterestCategoryAffinity×
01DavidsTeaFood & Beverages39.72×
02Peach (airline)Travel & Leisure21.00×
03Tea cultureFood & Beverages14.90×
04Tea houseFood & Beverages13.44×
05Bubble teaFood & Beverages13.25×
06Herbal teaFood & Beverages5.89×
07Instant GamingGames3.82×
08Electronic sportsSports3.15×
09HaftbefehlMusic & Radio2.71×
10FinchMusic & Radio2.68×
11PokémonGames2.60×
12One PieceMovies & TV2.37×
13PC gameGames2.31×
14TwitchGames2.07×
15Harry PotterMovies & TV1.81×
16Burger KingFood & Beverages1.71×
17McDonald'sFood & Beverages1.59×
18TikTokInternet & Social Media1.55×
19ElectronicsTechnology & Electronics1.52×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iced tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iced tea audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.34×
ExtroversionTHRILL1.30×
Social Media UsageJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iced tea audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
TravellingTHRILL0.86×
Community OrientationOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iced tea have in Germany?

Iced tea has an estimated audience of 481,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Iced tea fans?

64.7% of Iced tea fans are female, 35.3% are male, with an average age of 35.6 years.

03

Which brands do Iced tea fans like most?

Iced tea fans show strongest brand affinity for Peach (airline) (21×), Business and industry (1.51×), and Harry Potter (1.81×) over the country average.

04

Where do Iced tea fans live in Germany?

Iced tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Iced tea fans also like?

Beyond Iced tea itself, the audience over-indexes on Business and industry (1.51×), Harry Potter (1.81×), Bubble tea (13.25×), and TikTok (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Iced tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iced tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →