Peach (airline) Target Market in Germany
A data profile of the people who buy, follow and care about Peach (airline) in Germany — modelled from more than twelve digital signal sources. Peach (airline) has an estimated audience of 246,865 people in Germany.
The average Peach (airline) fan in Germany is 46.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Air India, EVA Air, VietJet Air, with strongest over-indexing on Air India (160.85× the country average).
Demographically, the Peach (airline) audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Peach (airline) fan in Germany is more female, around 46.3 years old, with strong Travelling tendencies and a notable affinity for Air India.
At a glance
The key figures that characterise the Peach (airline) profile in Germany.
Search interest · 12-month trend
Customer demographics of Peach (airline)
65.6% are female, 34.4% are male, average age 46.3.
Gender split
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 46.3 |
| Estimated audience size | 246,865 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 29% | |
| 50+ | 36% |
Worldwide distribution
of the worldwide Peach (airline) audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 40.8% |
| United States | 13.4% |
| India | 11.9% |
Geography
Where the Peach (airline) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~60K | 1.21× | |
| 02 | Bremen | ~2K | 1.11× | |
| 03 | Rheinland-Pfalz | ~10K | 1.10× | |
| 04 | Hessen | ~20K | 1.09× | |
| 05 | Niedersachsen | ~20K | 1.04× | |
| 06 | Berlin | ~10K | 1.02× | |
| 07 | Saarland | ~3K | 1.02× | |
| 08 | Bayern | ~40K | 0.99× | |
| 09 | Hamburg | ~5K | 0.99× | |
| 10 | Baden-Württemberg | ~30K | 0.96× | |
| 11 | Schleswig-Holstein | ~8K | 0.95× | |
| 12 | Brandenburg | ~7K | 0.94× | |
| 13 | Sachsen-Anhalt | ~6K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.91× | |
| 15 | Sachsen | ~10K | 0.90× | |
| 16 | Thüringen | ~5K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Peach (airline) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VietJet Air | Travel & Leisure | 268.46× | ||
| 02 | EVA Air | Travel & Leisure | 264.84× | ||
| 03 | Nok Air | Travel & Leisure | 226.75× | ||
| 04 | Frontier Airlines | Travel & Leisure | 206.59× | ||
| 05 | Hawaiian Airlines | Travel & Leisure | 170.49× | ||
| 06 | Air India | Travel & Leisure | 160.85× | ||
| 07 | Alaska Airlines | Travel & Leisure | 111.46× | ||
| 08 | Asiana Airlines | Travel & Leisure | 98.52× | ||
| 09 | Spirit Airlines | Travel & Leisure | 92.88× | ||
| 10 | Philippine Airlines | Travel & Leisure | 57.43× | ||
| 11 | Firefly (airline) | Travel & Leisure | 33.65× | ||
| 12 | Victoria Justice | Movies & TV | 24.39× | ||
| 13 | Rose Leslie | Movies & TV | 23.73× | ||
| 14 | Air France | Travel & Leisure | 20.00× | ||
| 15 | British Airways | Travel & Leisure | 20.00× | ||
| 16 | Etihad Airways | Travel & Leisure | 20.00× | ||
| 17 | Thai Airways | Travel & Leisure | 20.00× | ||
| 18 | Austrian Airlines | Travel & Leisure | 17.98× | ||
| 19 | Mila Kunis | Movies & TV | 13.76× | ||
| 20 | Family | Kids & Family | 3.41× |
Personality of the Peach (airline) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.11× | |
| Risk Appetite | THRILL | 1.77× | |
| Sports Activity | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Indulgence | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.90× |
Frequently asked questions
Who is Peach (airline)'s target market in Germany?
Peach (airline)'s target market in Germany covers an estimated 246,865 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peach (airline) customers?
65.6% of the Peach (airline) audience are female, 34.4% are male, with an average age of 46.3 years.
Which brands do Peach (airline) fans like most?
Peach (airline) fans show strongest brand affinity for Air India (160.85×), EVA Air (264.84×), and VietJet Air (268.46×) over the country average.
Where do Peach (airline) fans live in Germany?
Peach (airline) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Peach (airline) fans also like?
Beyond Peach (airline) itself, the audience over-indexes on EVA Air (264.84×), VietJet Air (268.46×), Nok Air (226.75×), and Frontier Airlines (206.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Airline audiences in Germany
- Ryanair (12,850,791)
- Lufthansa (11,437,298)
- Eurowings (10,032,496)
- SunExpress (6,280,871)
- EasyJet (3,261,670)
See Peach (airline) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peach (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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