Rascasse Audience Intelligence

Austrian Airlines Target Market in Germany

A data profile of the people who buy, follow and care about Austrian Airlines in Germany — modelled from more than twelve digital signal sources. Austrian Airlines has an estimated audience of 1,013,521 people in Germany.

#18among Airline in Germany#840among Brand in Germany#513in Travel & Leisure

The average Austrian Airlines fan in Germany is 44.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aegean Airlines, Adam Sandler, Ryanair, with strongest over-indexing on Aegean Airlines (37.89× the country average).

Demographically, the Austrian Airlines audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Austrian Airlines fan in Germany is balanced, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Aegean Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austrian Airlines profile in Germany.

Audience size
1M
in Germany
Gender
47.8%♀
52.2% male
Age
44.8
average years
Country rank
#6447
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Austrian Airlines

47.8% are female, 52.2% are male, average age 44.8.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Austrian Airlines audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age44.8
Estimated audience size1,013,521
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Austrian Airlines audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4927%
50+31%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Austrian Airlines audience comes from Germany.

Worldwide audience distribution share by country for Austrian Airlines
CountryShare
Austria32.2%
Germany12.9%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austrian Airlines audience in Germany is strongest.

Fig. 05

Top regions by affinity

Austrian Airlines customers by region in Germany
#RegionReachAffinity×
01Berlin~100K2.33×
02Hamburg~50K2.11×
03Bremen~10K1.30×
04Schleswig-Holstein~50K1.28×
05Brandenburg~40K1.26×
06Hessen~80K1.09×
07Niedersachsen~90K0.96×
08Nordrhein-Westfalen~200K0.88×
09Baden-Württemberg~100K0.88×
10Bayern~100K0.77×
11Mecklenburg-Vorpommern~10K0.66×
12Sachsen~30K0.63×
13Sachsen-Anhalt~20K0.61×
14Rheinland-Pfalz~30K0.56×
15Saarland~5K0.41×
16Thüringen~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Austrian Airlines, Germany
0.40×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austrian Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austrian Airlines audience
#·InterestCategoryAffinity×
01making moneyLiterature105.19×
02PKO Bank PolskiBusiness & Career51.94×
03RabobankBusiness & Career42.76×
04TAP PortugalTravel & Leisure41.34×
05Aegean AirlinesTravel & Leisure37.89×
06Vietnam AirlinesTravel & Leisure21.44×
07Adam SandlerMovies & TV20.00×
08John TravoltaMovies & TV20.00×
09Bradley CooperMovies & TV20.00×
10Michelle PfeifferMovies & TV20.00×
11Emma StoneMovies & TV20.00×
12Stone massageHealth20.00×
13Holiday InnTravel & Leisure20.00×
14Taylor LautnerMovies & TV20.00×
15medicina naturalHealth18.31×
16Le MondeNews18.01×
17United AirlinesTravel & Leisure13.78×
18RyanairTravel & Leisure6.99×
19LufthansaTravel & Leisure6.99×
20EurowingsTravel & Leisure4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austrian Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austrian Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.44×
Luxury OrientationPREMIUM1.98×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austrian Airlines audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Austrian Airlines's target market in Germany?

Austrian Airlines's target market in Germany covers an estimated 1,013,521 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Austrian Airlines customers?

47.8% of the Austrian Airlines audience are female, 52.2% are male, with an average age of 44.8 years.

03

Which brands do Austrian Airlines fans like most?

Austrian Airlines fans show strongest brand affinity for Aegean Airlines (37.89×), Adam Sandler (20×), and Ryanair (6.99×) over the country average.

04

Where do Austrian Airlines fans live in Germany?

Austrian Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Austrian Airlines fans also like?

Beyond Austrian Airlines itself, the audience over-indexes on Adam Sandler (20×), Ryanair (6.99×), John Travolta (20×), and Lufthansa (6.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Austrian Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Austrian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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