Austrian Airlines Audience in Germany
Austrian Airlines has an estimated audience of 982,438 people in Germany. 47.8% are female, 52.2% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aegean Airlines, Ryanair, Adam Sandler, Bradley Cooper, Lufthansa.
The average Austrian Airlines fan in Germany is 44.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aegean Airlines, Ryanair, Adam Sandler, with strongest over-indexing on Aegean Airlines (37.89× the country average). Demographically, the Austrian Airlines audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Austrian Airlines fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 44.8 |
| Estimated audience size | 982,438 |
Audience persona
The typical Austrian Airlines fan in Germany is balanced, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Aegean Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,868 | 0.91× |
| Bayern | 127,147 | 0.81× |
| Baden-Württemberg | 121,350 | 0.91× |
| Berlin | 106,955 | 2.43× |
| Niedersachsen | 90,432 | 0.95× |
| Hessen | 85,303 | 1.14× |
| Hamburg | 47,690 | 2.15× |
| Schleswig-Holstein | 44,952 | 1.27× |
| Brandenburg | 37,072 | 1.22× |
| Sachsen | 29,901 | 0.62× |
| Rheinland-Pfalz | 26,626 | 0.54× |
| Sachsen-Anhalt | 14,017 | 0.55× |
| Mecklenburg-Vorpommern | 11,162 | 0.6× |
| Bremen | 10,714 | 1.28× |
| Thüringen | 8,387 | 0.34× |
| Saarland | 3,675 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aegean Airlines | 37.89× | Travel & Leisure |
| Ryanair | 6.99× | Travel & Leisure |
| Adam Sandler | 20× | Movies & TV |
| Bradley Cooper | 20× | Movies & TV |
| Lufthansa | 6.99× | Travel & Leisure |
| John Travolta | 20× | Movies & TV |
| Michelle Pfeiffer | 20× | Movies & TV |
| Emma Stone | 20× | Movies & TV |
| Rabobank | 42.76× | Business & Career |
| TAP Portugal | 41.34× | Travel & Leisure |
| Stone massage | 20× | Health |
| medicina natural | 18.31× | Health |
| Holiday Inn | 20× | Travel & Leisure |
| Le Monde | 18.01× | News |
| United Airlines | 13.78× | Travel & Leisure |
| Taylor Lautner | 20× | Movies & TV |
| Vietnam Airlines | 21.44× | Travel & Leisure |
| Eurowings | 4.26× | Travel & Leisure |
| making money | 105.19× | Literature |
| Air Canada | 21.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.81 |
| Career Orientation | POWER | 1.3 |
| Community Orientation | OPEN | 1.21 |
| Pet Ownership | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.11 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 31.8% |
| Germany | 12.7% |
| Italy | 6.0% |
See Austrian Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Austrian Airlines have in Germany?
Austrian Airlines has an estimated audience of 982,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Austrian Airlines fans?
47.8% of Austrian Airlines fans are female, 52.2% are male, with an average age of 44.8 years.
Which brands do Austrian Airlines fans like most?
Austrian Airlines fans show strongest brand affinity for Aegean Airlines (37.89×), Ryanair (6.99×), and Adam Sandler (20×) over the country average.
Where do Austrian Airlines fans live in Germany?
Austrian Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,868), Bayern (reach 127,147), and Baden-Württemberg (reach 121,350). These three regions account for the largest share of the active audience.
What other brands do Austrian Airlines fans also like?
Beyond Austrian Airlines itself, the audience over-indexes on Ryanair (6.99×), Adam Sandler (20×), Bradley Cooper (20×), and Lufthansa (6.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Austrian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.