Rascasse Audience Intelligence

Austrian Airlines Target Market in United States

A data profile of the people who buy, follow and care about Austrian Airlines in United States — modelled from more than twelve digital signal sources. Austrian Airlines has an estimated audience of 363,198 people in United States.

#79among Airline in United States#4512among Brand in United States#3590in Travel & Leisure

The average Austrian Airlines fan in United States is 37.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Scandinavian Airlines, Vueling, Finnair, with strongest over-indexing on Scandinavian Airlines (603.65× the country average).

Demographically, the Austrian Airlines audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austrian Airlines fan in United States is balanced, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Scandinavian Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austrian Airlines profile in United States.

Audience size
363K
in United States
Gender
47.5%♀
52.5% male
Age
37.3
average years
Country rank
#43754
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Austrian Airlines

47.5% are female, 52.5% are male, average age 37.3.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Austrian Airlines audience in United States
MetricValue
Female47.5%
Male52.5%
Average age37.3
Estimated audience size363,198
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Austrian Airlines audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4926%
50+10%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Austrian Airlines audience comes from United States.

Worldwide audience distribution share by country for Austrian Airlines
CountryShare
Austria32.2%
Germany12.9%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austrian Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Austrian Airlines customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K4.70×
02New Jersey~30K3.26×
03New York~60K3.01×
04Illinois~30K2.51×
05Massachusetts~20K2.20×
06Connecticut~8K2.16×
07Virginia~20K2.12×
08Maryland~10K1.98×
09New Hampshire~2K1.42×
10California~50K1.38×
11Vermont<1K1.37×
12Maine~2K1.24×
13Rhode Island~1K1.19×
14Pennsylvania~10K1.17×
15Wisconsin~6K1.13×
16Florida~20K0.94×
17Delaware<1K0.92×
18Hawaii~1K0.89×
19Colorado~5K0.87×
20Nevada~3K0.86×
21Indiana~5K0.81×
22Alaska<1K0.79×
23Arizona~5K0.74×
24North Dakota<1K0.70×
25Iowa~2K0.69×
26Montana<1K0.69×
27South Dakota<1K0.68×
28Ohio~7K0.65×
29Missouri~4K0.65×
30West Virginia~1K0.63×
31South Carolina~3K0.62×
32Washington~4K0.61×
33Idaho~1K0.61×
34Oregon~2K0.60×
35Nebraska~1K0.60×
36Tennessee~4K0.59×
37North Carolina~6K0.58×
38Michigan~5K0.57×
39Kansas~2K0.57×
40New Mexico~1K0.57×
41Texas~20K0.55×
42Kentucky~2K0.55×
43Georgia~6K0.53×
44Minnesota~3K0.53×
45Utah~2K0.53×
46Louisiana~2K0.52×
47Mississippi~2K0.52×
48Oklahoma~2K0.50×
49Arkansas~1K0.50×
50Alabama~2K0.43×
Fig. 06

Affinity by region

Affinity by region — Austrian Airlines, United States
0.43×1.00×4.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austrian Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austrian Airlines audience
#·InterestCategoryAffinity×
01GulzarLiterature924.89×
02Scandinavian AirlinesTravel & Leisure603.65×
03FinnairTravel & Leisure454.02×
04Brussels AirlinesTravel & Leisure449.21×
05Monty Python's Flying CircusMovies & TV441.39×
06VuelingTravel & Leisure372.53×
07WestJetTravel & Leisure193.21×
08Aer LingusTravel & Leisure186.52×
09Swiss International Air LinesTravel & Leisure172.10×
10KLMTravel & Leisure147.79×
11Air FranceTravel & Leisure110.86×
12IcelandairTravel & Leisure109.47×
13LufthansaTravel & Leisure95.80×
14Iberia (airline)Travel & Leisure74.49×
15Turkish AirlinesTravel & Leisure73.05×
16Virgin AtlanticTravel & Leisure60.07×
17British AirwaysTravel & Leisure42.88×
18JetBlueTravel & Leisure23.06×
19United AirlinesTravel & Leisure14.02×
20American AirlinesTravel & Leisure12.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austrian Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austrian Airlines audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.39×
Career OrientationPOWER3.30×
TravellingTHRILL2.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austrian Airlines audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
ExtroversionTHRILL0.97×
SpiritualityBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Austrian Airlines's target market in United States?

Austrian Airlines's target market in United States covers an estimated 363,198 people, concentrated in New York and California.

02

What is the gender split and age of Austrian Airlines customers?

47.5% of the Austrian Airlines audience are female, 52.5% are male, with an average age of 37.3 years.

03

Which brands do Austrian Airlines fans like most?

Austrian Airlines fans show strongest brand affinity for Scandinavian Airlines (603.65×), Vueling (372.53×), and Finnair (454.02×) over the country average.

04

Where do Austrian Airlines fans live in United States?

Austrian Airlines fans in United States are most concentrated in New York (reach ~60K), California (reach ~50K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Austrian Airlines fans also like?

Beyond Austrian Airlines itself, the audience over-indexes on Vueling (372.53×), Finnair (454.02×), Monty Python's Flying Circus (441.39×), and Aer Lingus (186.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Austrian Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Austrian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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