Austrian Airlines Audience in United States

Austrian Airlines logo

Austrian Airlines has an estimated audience of 360,787 people in United States. 47.5% are female, 52.5% are male, average age 37.3. Top regions: New York, California, Illinois. Top brand affinities: Scandinavian Airlines, Vueling, Finnair, Aer Lingus, Monty Python's Flying Circus.

The average Austrian Airlines fan in United States is 37.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Illinois. Top brand affinities include Scandinavian Airlines, Vueling, Finnair, with strongest over-indexing on Scandinavian Airlines (603.65× the country average). Demographically, the Austrian Airlines audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Austrian Airlines fans

Demographic split for Austrian Airlines audience in United States
MetricValue
Female47.5%
Male52.5%
Average age37.3
Estimated audience size360,787

Audience persona

The typical Austrian Airlines fan in United States is balanced, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Scandinavian Airlines.

Top regions in United States

Top regions ranked by reach for Austrian Airlines in United States
RegionReachAffinity
New York59,1482.93×
California56,7701.43×
Illinois32,0652.67×
New Jersey29,0793.17×
Florida23,2970.95×
Virginia19,0182.16×
Texas17,8850.58×
Massachusetts15,8302.23×
Pennsylvania14,7121.21×
Maryland12,2541.98×
Ohio7,3610.66×
Connecticut7,3242.02×
North Carolina6,2840.58×
Wisconsin6,1081.13×
Georgia5,5950.5×
Michigan5,5920.59×
Washington, District of Columbia5,3764.96×
Indiana5,2880.8×
Arizona5,2860.72×
Colorado5,0840.89×
Washington4,4410.61×
Tennessee4,0580.56×
Missouri3,8070.65×
South Carolina3,2310.6×
Nevada3,0880.89×
Minnesota2,6670.52×
Oregon2,4620.6×
Kentucky2,2610.5×
Louisiana2,0320.44×
New Hampshire1,9421.37×
Iowa1,8270.61×
Oklahoma1,6490.41×
Alabama1,5310.3×
Maine1,5191.18×
Utah1,5090.47×
Rhode Island1,3671.19×
Kansas1,3460.47×
Hawaii1,3420.87×
Arkansas9000.3×
Vermont8541.35×
Delaware8440.85×
Idaho8420.47×
Nebraska8380.46×
West Virginia7600.45×
New Mexico7450.41×
Mississippi7170.24×
Montana4900.49×
Alaska4690.61×
South Dakota2790.33×
North Dakota2230.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Austrian Airlines audience
BrandAffinityCategory
Scandinavian Airlines603.65×Travel & Leisure
Vueling372.53×Travel & Leisure
Finnair454.02×Travel & Leisure
Aer Lingus186.52×Travel & Leisure
Monty Python's Flying Circus441.39×Movies & TV
Brussels Airlines449.21×Travel & Leisure
Gulzar924.89×Literature
Air Belgium225.45×Travel & Leisure
Air France110.86×Travel & Leisure
KLM147.79×Travel & Leisure
Lufthansa95.8×Travel & Leisure
WestJet193.21×Travel & Leisure
Turkish Airlines73.05×Travel & Leisure
Iberia (airline)74.49×Travel & Leisure
Icelandair109.47×Travel & Leisure
JetBlue23.06×Travel & Leisure
British Airways42.88×Travel & Leisure
American Airlines12.06×Travel & Leisure
Final Destination14.07×Movies & TV
United Airlines14.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Austrian Airlines audience
TraitClusterScore
TravellingTHRILL5.1
Quality AwarenessPREMIUM4.22
Luxury OrientationPREMIUM2
LGBTQ+ IdentityOPEN1.62
Urban LifestyleOPEN1.45
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Austrian Airlines
CountryShare
Austria31.8%
Germany12.7%
Italy6.0%

See Austrian Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Austrian Airlines have in United States?

Austrian Airlines has an estimated audience of 360,787 people in United States, concentrated in New York and California.

What is the gender split and age of Austrian Airlines fans?

47.5% of Austrian Airlines fans are female, 52.5% are male, with an average age of 37.3 years.

Which brands do Austrian Airlines fans like most?

Austrian Airlines fans show strongest brand affinity for Scandinavian Airlines (603.65×), Vueling (372.53×), and Finnair (454.02×) over the country average.

Where do Austrian Airlines fans live in United States?

Austrian Airlines fans in United States are most concentrated in New York (reach 59,148), California (reach 56,770), and Illinois (reach 32,065). These three regions account for the largest share of the active audience.

What other brands do Austrian Airlines fans also like?

Beyond Austrian Airlines itself, the audience over-indexes on Vueling (372.53×), Finnair (454.02×), Aer Lingus (186.52×), and Monty Python's Flying Circus (441.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Austrian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.