Finnair Audience in United States

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Finnair has an estimated audience of 344,017 people in United States. 51.9% are female, 48.1% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Austrian Airlines, South African Airways, LOT Polish Airlines, TAP Portugal, Alitalia.

The average Finnair fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Austrian Airlines, South African Airways, LOT Polish Airlines, with strongest over-indexing on Austrian Airlines (426.6× the country average). Demographically, the Finnair audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Finnair fans

Demographic split for Finnair audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.6
Estimated audience size344,017

Audience persona

The typical Finnair fan in United States is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Austrian Airlines.

Top regions in United States

Top regions ranked by reach for Finnair in United States
RegionReachAffinity
California71,1321.88×
Texas58,1221.97×
New York47,3922.47×
Florida30,8661.33×
Illinois20,9361.83×
Washington17,1292.48×
New Jersey12,2081.4×
Pennsylvania9,8870.85×
North Carolina9,8860.96×
Virginia8,6311.03×
Arizona8,0951.15×
Massachusetts7,8751.16×
Georgia7,1660.68×
Ohio5,9960.57×
Connecticut5,7421.66×
Colorado5,6961.05×
Maryland5,1100.86×
Wisconsin5,0780.98×
Michigan4,9560.55×
Oregon4,9161.25×
Tennessee4,8700.71×
Indiana4,6520.74×
Missouri4,3980.79×
Oklahoma3,7460.98×
South Carolina3,4360.66×
Nevada3,3491.01×
Washington, District of Columbia3,1263.02×
Minnesota3,1200.63×
Louisiana2,4030.54×
Utah2,2880.74×
Alabama2,1910.46×
Kentucky2,0820.48×
Hawaii2,0501.39×
Kansas1,8990.7×
New Mexico1,8281.06×
Arkansas1,7760.63×
Iowa1,7710.62×
Idaho1,4390.83×
Alaska1,1501.56×
New Hampshire1,0180.75×
Nebraska9750.56×
Delaware9260.98×
Rhode Island8730.8×
Maine8730.71×
Mississippi8380.3×
Montana7460.78×
Vermont4910.81×
West Virginia4790.3×
South Dakota3170.4×
North Dakota2850.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Finnair audience
BrandAffinityCategory
Austrian Airlines426.6×Travel & Leisure
South African Airways308.39×Travel & Leisure
LOT Polish Airlines283.81×Travel & Leisure
TAP Portugal227.77×Travel & Leisure
Alitalia357.35×Travel & Leisure
Brussels Airlines220.81×Travel & Leisure
China Airlines124.54×Travel & Leisure
EgyptAir246.94×Travel & Leisure
Air Arabia388.53×Travel & Leisure
Air Belgium111.44×Travel & Leisure
Pegasus Airlines324.53×Travel & Leisure
Scandinavian Airlines152.94×Travel & Leisure
All Nippon Airways59.08×Travel & Leisure
Final Destination14.07×Movies & TV
Chūbu Centrair International Airport593.67×Travel & Leisure
TAROM624.37×Technology & Electronics
Air China167.8×Travel & Leisure
Helsinki Airport563.26×Travel & Leisure
Icelandair79.78×Travel & Leisure
WestJet85.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Finnair audience
TraitClusterScore
TravellingTHRILL5.44
Quality AwarenessPREMIUM2.46
Luxury OrientationPREMIUM2
Urban LifestyleOPEN1.68
Design AffinityPREMIUM1.63
IndulgenceJOY1.56

Worldwide distribution

Worldwide audience distribution share by country for Finnair
CountryShare
Finland36.7%
Germany5.9%
Sweden5.1%

See Finnair audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Finnair have in United States?

Finnair has an estimated audience of 344,017 people in United States, concentrated in California and Texas.

What is the gender split and age of Finnair fans?

51.9% of Finnair fans are female, 48.1% are male, with an average age of 38.6 years.

Which brands do Finnair fans like most?

Finnair fans show strongest brand affinity for Austrian Airlines (426.6×), South African Airways (308.39×), and LOT Polish Airlines (283.81×) over the country average.

Where do Finnair fans live in United States?

Finnair fans in United States are most concentrated in California (reach 71,132), Texas (reach 58,122), and New York (reach 47,392). These three regions account for the largest share of the active audience.

What other brands do Finnair fans also like?

Beyond Finnair itself, the audience over-indexes on South African Airways (308.39×), LOT Polish Airlines (283.81×), TAP Portugal (227.77×), and Alitalia (357.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Finnair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.