Rascasse Audience Intelligence

Finnair Target Market in United States

A data profile of the people who buy, follow and care about Finnair in United States — modelled from more than twelve digital signal sources. Finnair has an estimated audience of 352,378 people in United States.

#82among Airline in United States#4595among Brand in United States#3666in Travel & Leisure

The average Finnair fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Austrian Airlines, TAP Portugal, South African Airways, with strongest over-indexing on Austrian Airlines (426.6× the country average).

Demographically, the Finnair audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Finnair fan in United States is balanced, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Austrian Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finnair profile in United States.

Audience size
352K
in United States
Gender
51.9%♀
48.1% male
Age
38.6
average years
Country rank
#44453
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Finnair

51.9% are female, 48.1% are male, average age 38.6.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Finnair audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.6
Estimated audience size352,378
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Finnair audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4924%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Finnair audience comes from United States.

Worldwide audience distribution share by country for Finnair
CountryShare
Finland37.2%
Germany5.9%
Sweden5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finnair audience in United States is strongest.

Fig. 05

Top regions by affinity

Finnair customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.57×
02New York~50K2.36×
03Washington~20K2.27×
04Texas~50K1.84×
05California~70K1.80×
06Illinois~20K1.77×
07Connecticut~6K1.60×
08Alaska~1K1.53×
09Hawaii~2K1.46×
10New Jersey~10K1.34×
11Florida~30K1.29×
12Oregon~5K1.26×
13Arizona~9K1.22×
14Massachusetts~8K1.12×
15New Mexico~2K1.06×
16Nevada~3K1.03×
17Wisconsin~5K1.00×
18Colorado~5K0.99×
19Oklahoma~4K0.98×
20Virginia~8K0.97×
21Delaware<1K0.97×
22Idaho~2K0.93×
23North Carolina~10K0.92×
24Vermont<1K0.92×
25Montana<1K0.90×
26Pennsylvania~10K0.89×
27Rhode Island<1K0.86×
28Maine~1K0.85×
29Maryland~5K0.83×
30New Hampshire~1K0.83×
31Kansas~2K0.82×
32Utah~2K0.81×
33Missouri~4K0.80×
34Tennessee~5K0.76×
35Arkansas~2K0.76×
36Iowa~2K0.75×
37North Dakota<1K0.75×
38South Dakota<1K0.74×
39Indiana~5K0.73×
40South Carolina~4K0.73×
41Nebraska~1K0.70×
42Georgia~7K0.67×
43Minnesota~3K0.67×
44Louisiana~3K0.65×
45West Virginia~1K0.65×
46Kentucky~3K0.60×
47Mississippi~2K0.59×
48Ohio~6K0.58×
49Michigan~5K0.56×
50Alabama~3K0.55×
Fig. 06

Affinity by region

Affinity by region — Finnair, United States
0.55×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finnair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finnair audience
#·InterestCategoryAffinity×
01TAROMTechnology & Electronics624.37×
02Chūbu Centrair International AirportTravel & Leisure593.67×
03Helsinki AirportTravel & Leisure563.26×
04Austrian AirlinesTravel & Leisure426.60×
05Air ArabiaTravel & Leisure388.53×
06AlitaliaTravel & Leisure357.35×
07Pegasus AirlinesTravel & Leisure324.53×
08South African AirwaysTravel & Leisure308.39×
09LOT Polish AirlinesTravel & Leisure283.81×
10EgyptAirTravel & Leisure246.94×
11TAP PortugalTravel & Leisure227.77×
12Brussels AirlinesTravel & Leisure220.81×
13LAN AirlinesTravel & Leisure191.22×
14Air ChinaTravel & Leisure167.80×
15Scandinavian AirlinesTravel & Leisure152.94×
16China AirlinesTravel & Leisure124.54×
17WestJetTravel & Leisure85.65×
18IcelandairTravel & Leisure79.78×
19Julia ChildFood & Beverages69.47×
20All Nippon AirwaysTravel & Leisure59.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finnair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finnair audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.39×
Price SensitivityPREMIUM2.46×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finnair audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Sports ActivityPOWER1.08×
MindfulnessBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Finnair's target market in United States?

Finnair's target market in United States covers an estimated 352,378 people, concentrated in California and Texas.

02

What is the gender split and age of Finnair customers?

51.9% of the Finnair audience are female, 48.1% are male, with an average age of 38.6 years.

03

Which brands do Finnair fans like most?

Finnair fans show strongest brand affinity for Austrian Airlines (426.6×), TAP Portugal (227.77×), and South African Airways (308.39×) over the country average.

04

Where do Finnair fans live in United States?

Finnair fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Finnair fans also like?

Beyond Finnair itself, the audience over-indexes on TAP Portugal (227.77×), South African Airways (308.39×), LAN Airlines (191.22×), and LOT Polish Airlines (283.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Finnair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Finnair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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