South African Airways Audience in United States

South African Airways logo

South African Airways has an estimated audience of 429,132 people in United States. 40.8% are female, 59.2% are male, average age 39.0. Top regions: New York, California, Texas. Top brand affinities: SikSilk, Seneweb.com, Herencia Argentina, Make-Up (Japanese band), Makerere University.

The average South African Airways fan in United States is 39.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include SikSilk, Seneweb.com, Herencia Argentina, with strongest over-indexing on SikSilk (215.54× the country average). Demographically, the South African Airways audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of South African Airways fans

Demographic split for South African Airways audience in United States
MetricValue
Female40.8%
Male59.2%
Average age39.0
Estimated audience size429,132

Audience persona

The typical South African Airways fan in United States is more male, around 39.0 years old, with strong Travelling tendencies and a notable affinity for SikSilk.

Top regions in United States

Top regions ranked by reach for South African Airways in United States
RegionReachAffinity
New York56,6342.36×
California52,4461.11×
Texas39,0051.06×
Florida32,1221.11×
Illinois17,3461.21×
Georgia17,2741.31×
Pennsylvania13,4270.93×
North Carolina13,3971.04×
Virginia12,6501.21×
New Jersey10,8661×
Ohio10,4600.79×
Michigan10,0940.9×
Maryland9,5851.3×
Massachusetts9,5801.13×
Washington8,6671.01×
Arizona8,5160.97×
Tennessee8,3200.97×
Colorado6,9141.02×
Indiana6,8190.87×
Connecticut6,3651.48×
South Carolina6,3290.98×
Louisiana6,2921.14×
Missouri5,9720.86×
Alabama5,6280.94×
Kentucky5,1790.96×
Oregon5,0331.02×
Minnesota4,7920.78×
Wisconsin4,6770.72×
Oklahoma4,0700.85×
Nevada3,7340.9×
Utah3,6650.95×
Washington, District of Columbia3,4922.71×
Mississippi3,4380.97×
Arkansas2,9980.85×
Kansas2,6890.8×
Iowa2,6250.74×
New Mexico1,7940.83×
Hawaii1,7610.95×
Nebraska1,7030.79×
West Virginia1,5180.76×
Idaho1,4500.67×
New Hampshire1,4390.85×
Maine1,3640.89×
Rhode Island1,1910.87×
Delaware1,0440.88×
Alaska8920.97×
Montana7960.67×
South Dakota6870.69×
Vermont6830.91×
North Dakota5910.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South African Airways audience
BrandAffinityCategory
SikSilk215.54×Fashion & Accessoires
Seneweb.com236.55×News
Herencia Argentina225.54×
Make-Up (Japanese band)292.48×Music & Radio
Makerere University156.78×Business & Career
Menswear42.62×Fashion & Accessoires
Alliance of Valiant Arms115.78×Games
South Africa national cricket team125.6×Sports
Final Destination7.78×Movies & TV
Sfax211.46×Travel & Leisure
Travel technology18.59×Travel & Leisure
Twins (group)20×Music & Radio
Fixed-wing aircraft16.14×Cars & Mobility
Alitalia120.76×Travel & Leisure
LOT Polish Airlines86.39×Travel & Leisure
OZSALE238.51×Shopping
Yoruba language49.3×Politics & Society
Ethiopia national football team58.02×Sports
University of South Africa131.48×Business & Career
Ghana national football team77.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South African Airways audience
TraitClusterScore
TravellingTHRILL2.88
Risk AppetiteTHRILL1.87
Quality AwarenessPREMIUM1.81
SustainabilityBALANCE1.58
Career OrientationPOWER1.56
Design AffinityPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for South African Airways
CountryShare
South Africa21.3%
Brazil13.2%
United States10.3%

See South African Airways audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does South African Airways have in United States?

South African Airways has an estimated audience of 429,132 people in United States, concentrated in New York and California.

What is the gender split and age of South African Airways fans?

40.8% of South African Airways fans are female, 59.2% are male, with an average age of 39.0 years.

Which brands do South African Airways fans like most?

South African Airways fans show strongest brand affinity for SikSilk (215.54×), Seneweb.com (236.55×), and Herencia Argentina (225.54×) over the country average.

Where do South African Airways fans live in United States?

South African Airways fans in United States are most concentrated in New York (reach 56,634), California (reach 52,446), and Texas (reach 39,005). These three regions account for the largest share of the active audience.

What other brands do South African Airways fans also like?

Beyond South African Airways itself, the audience over-indexes on Seneweb.com (236.55×), Herencia Argentina (225.54×), Make-Up (Japanese band) (292.48×), and Makerere University (156.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South African Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.