Menswear Audience in United States
Menswear has an estimated audience of 2,388,059 people in United States. 43.0% are female, 57.0% are male, average age 33.4. Top regions: New York, California, Texas. Top brand affinities: Google News, Gina Carano, Indeed.com, Autism Awareness, Diabetes mellitus awareness.
The average Menswear fan in United States is 33.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google News, Gina Carano, Indeed.com, with strongest over-indexing on Google News (20.06× the country average). Demographically, the Menswear audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Band
Demographics of Menswear fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 33.4 |
| Estimated audience size | 2,388,059 |
Audience persona
The typical Menswear fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 344,498 | 2.58× |
| California | 333,843 | 1.27× |
| Texas | 176,337 | 0.86× |
| Florida | 143,337 | 0.89× |
| Illinois | 96,100 | 1.21× |
| Georgia | 77,401 | 1.05× |
| Virginia | 75,721 | 1.3× |
| Massachusetts | 72,566 | 1.54× |
| Pennsylvania | 72,036 | 0.9× |
| New Jersey | 71,992 | 1.19× |
| North Carolina | 68,603 | 0.95× |
| Washington | 60,447 | 1.26× |
| Michigan | 60,317 | 0.97× |
| Ohio | 55,986 | 0.76× |
| Maryland | 47,777 | 1.16× |
| Tennessee | 46,049 | 0.96× |
| Oregon | 42,841 | 1.57× |
| Arizona | 38,284 | 0.79× |
| Colorado | 37,988 | 1.01× |
| Minnesota | 37,148 | 1.09× |
| South Carolina | 33,881 | 0.94× |
| Wisconsin | 33,554 | 0.93× |
| Indiana | 33,409 | 0.77× |
| Missouri | 28,697 | 0.75× |
| Washington, District of Columbia | 27,462 | 3.83× |
| Louisiana | 26,891 | 0.87× |
| Alabama | 26,110 | 0.78× |
| Connecticut | 25,143 | 1.05× |
| Kentucky | 20,733 | 0.69× |
| Oklahoma | 19,934 | 0.75× |
| Nevada | 16,531 | 0.72× |
| Utah | 16,223 | 0.76× |
| Iowa | 13,778 | 0.7× |
| Arkansas | 13,434 | 0.68× |
| Kansas | 13,122 | 0.7× |
| Mississippi | 10,951 | 0.56× |
| Maine | 9,927 | 1.16× |
| New Hampshire | 9,577 | 1.02× |
| Nebraska | 9,031 | 0.75× |
| Rhode Island | 8,049 | 1.06× |
| New Mexico | 7,429 | 0.62× |
| Idaho | 6,559 | 0.55× |
| West Virginia | 6,242 | 0.56× |
| Montana | 6,179 | 0.93× |
| Hawaii | 5,506 | 0.54× |
| Vermont | 5,222 | 1.25× |
| Delaware | 4,908 | 0.74× |
| Alaska | 4,081 | 0.8× |
| South Dakota | 3,881 | 0.7× |
| North Dakota | 3,239 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 20.06× | News |
| Gina Carano | 32.58× | Movies & TV |
| Indeed.com | 8.57× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Cotton On | 23.49× | Fashion & Accessoires |
| Depop | 18.73× | Fashion & Accessoires |
| Microblogging | 12.67× | Technology & Electronics |
| Google Maps | 5.49× | Internet & Social Media |
| Singer-songwriter | 5.51× | Music & Radio |
| Novak Djokovic | 17.15× | Sports |
| DuckDuckGo | 10.87× | Internet & Social Media |
| Apple Store | 9.42× | Shopping |
| Enterprise Rent-A-Car | 7.08× | Cars & Mobility |
| Streetwear | 5.8× | Fashion & Accessoires |
| PSV Eindhoven | 40.36× | Sports |
| Jollibee | 11.93× | Food & Beverages |
| Planet Fitness | 4.4× | Sports |
| Income tax | 13.19× | Business & Career |
| Nicole Scherzinger | 19.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.6 |
| Luxury Orientation | PREMIUM | 2.81 |
| Design Affinity | PREMIUM | 2.31 |
| Sustainability | BALANCE | 2.24 |
| Pet Ownership | JOY | 2.05 |
| Early Adopter Mentality | POWER | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.1% |
| United States | 10.2% |
| Italy | 7.8% |
See Menswear audiences in other countries
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- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Menswear have in United States?
Menswear has an estimated audience of 2,388,059 people in United States, concentrated in New York and California.
What is the gender split and age of Menswear fans?
43.0% of Menswear fans are female, 57.0% are male, with an average age of 33.4 years.
Which brands do Menswear fans like most?
Menswear fans show strongest brand affinity for Google News (20.06×), Gina Carano (32.58×), and Indeed.com (8.57×) over the country average.
Where do Menswear fans live in United States?
Menswear fans in United States are most concentrated in New York (reach 344,498), California (reach 333,843), and Texas (reach 176,337). These three regions account for the largest share of the active audience.
What other brands do Menswear fans also like?
Beyond Menswear itself, the audience over-indexes on Gina Carano (32.58×), Indeed.com (8.57×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Menswear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.