Rascasse Audience Intelligence

Buca di Beppo Target Market in United States

A data profile of the people who buy, follow and care about Buca di Beppo in United States — modelled from more than twelve digital signal sources. Buca di Beppo has an estimated audience of 1,312,712 people in United States.

#84among Restaurants in United States#2005among Brand in United States#1140in Food & Beverages

The average Buca di Beppo fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pressed Juicery, Corner Bakery Cafe, Baja Fresh, with strongest over-indexing on Pressed Juicery (80.21× the country average).

Demographically, the Buca di Beppo audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buca di Beppo fan in United States is more female, around 38.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pressed Juicery.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buca di Beppo profile in United States.

Audience size
1.3M
in United States
Gender
56.5%♀
43.5% male
Age
38.7
average years
Country rank
#19570
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buca di Beppo

56.5% are female, 43.5% are male, average age 38.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Buca di Beppo audience in United States
MetricValue
Female56.5%
Male43.5%
Average age38.7
Estimated audience size1,312,712
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Buca di Beppo audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Buca di Beppo audience comes from United States.

Worldwide audience distribution share by country for Buca di Beppo
CountryShare
United States80.4%
Italy2.6%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buca di Beppo audience in United States is strongest.

Fig. 05

Top regions by affinity

Buca di Beppo customers by region in United States
#RegionReachAffinity×
01Nevada~70K5.21×
02Minnesota~90K4.61×
03California~500K3.43×
04Arizona~90K3.23×
05New Mexico~20K2.79×
06Indiana~60K2.52×
07Ohio~100K2.51×
08Kentucky~30K2.11×
09Hawaii~10K1.98×
10Kansas~20K1.75×
11Utah~20K1.65×
12Missouri~30K1.63×
13Florida~100K1.25×
14Washington~30K1.14×
15Illinois~50K1.04×
16Texas~100K1.00×
17Tennessee~30K0.96×
18Pennsylvania~30K0.79×
19Michigan~30K0.77×
20Colorado~20K0.75×
21North Dakota~2K0.63×
22Washington, District of Columbia~2K0.62×
23Alaska~2K0.55×
24South Dakota~2K0.54×
25Vermont~1K0.53×
26Maryland~10K0.52×
27Wisconsin~10K0.51×
28Idaho~3K0.49×
29Oregon~7K0.48×
30West Virginia~3K0.48×
31Montana~2K0.48×
32Nebraska~3K0.47×
33Iowa~5K0.46×
34Delaware~2K0.45×
35Rhode Island~2K0.44×
36Georgia~20K0.42×
37North Carolina~20K0.42×
38New Hampshire~2K0.41×
39Maine~2K0.41×
40South Carolina~8K0.39×
41Oklahoma~6K0.39×
42New York~30K0.38×
43Arkansas~4K0.37×
44Mississippi~4K0.36×
45Virginia~10K0.35×
46Massachusetts~9K0.34×
47New Jersey~10K0.33×
48Connecticut~4K0.33×
49Alabama~6K0.32×
50Louisiana~5K0.31×
Fig. 06

Affinity by region

Affinity by region — Buca di Beppo, United States
0.31×1.00×5.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buca di Beppo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buca di Beppo audience
#·InterestCategoryAffinity×
01Gordon Biersch Brewing CompanyBusiness & Career109.90×
02Pressed JuiceryFood & Beverages80.21×
03Baja FreshFood & Beverages68.57×
04Corner Bakery CafeFood & Beverages58.31×
05Robin ThickeMusic & Radio45.50×
06YogurtlandFood & Beverages35.16×
07The Old Spaghetti FactoryFood & Beverages22.56×
08FuddruckersFood & Beverages19.19×
09MenswearFashion & Accessoires18.45×
10SweetgreenFood & Beverages18.07×
11Kaya ScodelarioMovies & TV17.46×
12Maggiano's Little ItalyFood & Beverages15.11×
13True Food KitchenFood & Beverages13.02×
14Fleming's Prime Steakhouse & Wine BarFood & Beverages12.18×
15Carrabba's Italian GrillFood & Beverages10.46×
16Saltgrass Steak HouseFood & Beverages10.38×
17BenihanaFood & Beverages9.62×
18Bonefish GrillFood & Beverages8.90×
19Panda ExpressFood & Beverages7.64×
20Bass (fish)Pets & Animals7.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buca di Beppo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buca di Beppo audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
Luxury OrientationPREMIUM1.37×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buca di Beppo audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.82×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buca di Beppo's target market in United States?

Buca di Beppo's target market in United States covers an estimated 1,312,712 people, concentrated in California and Texas.

02

What is the gender split and age of Buca di Beppo customers?

56.5% of the Buca di Beppo audience are female, 43.5% are male, with an average age of 38.7 years.

03

Which brands do Buca di Beppo fans like most?

Buca di Beppo fans show strongest brand affinity for Pressed Juicery (80.21×), Corner Bakery Cafe (58.31×), and Baja Fresh (68.57×) over the country average.

04

Where do Buca di Beppo fans live in United States?

Buca di Beppo fans in United States are most concentrated in California (reach ~500K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Buca di Beppo fans also like?

Beyond Buca di Beppo itself, the audience over-indexes on Corner Bakery Cafe (58.31×), Baja Fresh (68.57×), Panda Express (7.64×), and Robin Thicke (45.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buca di Beppo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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