Rascasse Audience Intelligence

Bass (fish) Audience in United States

A data profile of the people who buy, follow and care about Bass (fish) in United States — modelled from more than twelve digital signal sources. Bass (fish) has an estimated audience of 8,595,500 people in United States.

#2590among Topic in United States#107in Pets & Animals

The average Bass (fish) fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Angling, Shimano, Fly fishing, with strongest over-indexing on Angling (10.89× the country average).

Demographically, the Bass (fish) audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bass (fish) fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bass (fish) profile in United States.

Audience size
8.6M
in United States
Gender
30.8%♀
69.2% male
Age
35.2
average years
Country rank
#4135
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bass (fish) fans

30.8% are female, 69.2% are male, average age 35.2.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Bass (fish) audience in United States
MetricValue
Female30.8%
Male69.2%
Average age35.2
Estimated audience size8,595,500
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Bass (fish) audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Bass (fish) audience comes from United States.

Worldwide audience distribution share by country for Bass (fish)
CountryShare
United States29.9%
Japan15.0%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bass (fish) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bass (fish) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K2.32×
02Alabama~200K1.44×
03Arkansas~100K1.35×
04Oklahoma~100K1.32×
05Louisiana~100K1.22×
06Mississippi~80K1.18×
07Missouri~200K1.17×
08Minnesota~100K1.17×
09West Virginia~50K1.13×
10Kentucky~100K1.12×
11Texas~800K1.10×
12North Carolina~300K1.10×
13Tennessee~200K1.10×
14Indiana~200K1.10×
15Iowa~80K1.10×
16Florida~600K1.07×
17South Carolina~100K1.07×
18Kansas~70K1.06×
19Maine~30K1.06×
20Georgia~300K1.05×
21Nebraska~40K1.03×
22New Hampshire~30K1.02×
23Arizona~200K0.99×
24Idaho~40K0.99×
25Michigan~200K0.98×
26Virginia~200K0.97×
27Illinois~300K0.96×
28South Dakota~20K0.95×
29North Dakota~20K0.95×
30California~900K0.93×
31Pennsylvania~300K0.93×
32Ohio~200K0.93×
33Washington~200K0.92×
34Vermont~10K0.91×
35Alaska~20K0.90×
36Utah~70K0.88×
37Oregon~80K0.86×
38Maryland~100K0.84×
39New York~400K0.83×
40Connecticut~70K0.83×
41Massachusetts~100K0.82×
42New Mexico~40K0.82×
43Montana~20K0.81×
44Colorado~100K0.80×
45Nevada~70K0.79×
46New Jersey~200K0.78×
47Delaware~20K0.74×
48Rhode Island~20K0.73×
49Hawaii~30K0.71×
50Washington, District of Columbia~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Bass (fish), United States
0.62×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bass (fish) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bass (fish) audience
#·InterestCategoryAffinity×
01Big FishMovies & TV11.96×
02AnglingSports10.89×
03ShimanoCars & Mobility10.72×
04Tackle WarehouseShopping8.31×
05CatfishMovies & TV5.87×
06MotorboatCars & Mobility5.58×
07Largemouth bassFood & Beverages4.38×
08Fly fishingSports4.35×
09Touring motorcycleCars & Mobility4.19×
10City BankBusiness & Career4.17×
11Sportsman's WarehouseShopping4.16×
12Obsessed (2009 film)Movies & TV4.11×
13Motorcycle accessoriesCars & Mobility4.07×
14Diesel engineCars & Mobility3.96×
15Bass Pro ShopsSports3.52×
16Extreme sportSports3.09×
17OutdoorsTravel & Leisure2.68×
18Discount TireShopping2.67×
19Scooby-DooMovies & TV2.37×
20AutoZoneCars & Mobility2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bass (fish) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bass (fish) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
Risk AppetiteTHRILL1.95×
DIY MentalityTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bass (fish) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Quality AwarenessPREMIUM0.78×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bass (fish) have in United States?

Bass (fish) has an estimated audience of 8,595,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bass (fish) fans?

30.8% of Bass (fish) fans are female, 69.2% are male, with an average age of 35.2 years.

03

Which brands do Bass (fish) fans like most?

Bass (fish) fans show strongest brand affinity for Angling (10.89×), Shimano (10.72×), and Fly fishing (4.35×) over the country average.

04

Where do Bass (fish) fans live in United States?

Bass (fish) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bass (fish) fans also like?

Beyond Bass (fish) itself, the audience over-indexes on Shimano (10.72×), Fly fishing (4.35×), Motorboat (5.58×), and Obsessed (2009 film) (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Bass (fish) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bass (fish). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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