Bass (fish) Audience in United States

Bass (fish) logo

Bass (fish) has an estimated audience of 8,595,500 people in United States. 30.8% are female, 69.2% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Urban Outfitters, Elsword, Pro-Ject, Electrolyte.

The average Bass (fish) fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Urban Outfitters, Elsword, with strongest over-indexing on Combat sport (1.99× the country average). Demographically, the Bass (fish) audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bass (fish) fans

Demographic split for Bass (fish) audience in United States
MetricValue
Female30.8%
Male69.2%
Average age35.2
Estimated audience size8,595,500

Audience persona

The typical Bass (fish) fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Bass (fish) in United States
RegionReachAffinity
California941,2441×
Texas844,4511.14×
Florida663,0551.14×
New York425,7040.89×
Wisconsin304,4262.35×
North Carolina292,0741.13×
Illinois289,0091.01×
Georgia288,1541.09×
Pennsylvania272,3150.94×
Ohio256,4950.97×
Michigan226,1281.01×
Virginia212,5391.02×
Tennessee196,4391.14×
Arizona178,3961.02×
New Jersey175,9570.8×
Indiana174,8921.11×
Alabama172,2691.43×
Missouri165,0801.19×
Washington163,6940.95×
Minnesota144,4851.17×
Massachusetts142,9770.84×
South Carolina140,2791.08×
Louisiana134,6231.21×
Maryland128,4040.87×
Oklahoma127,6821.34×
Kentucky118,3311.1×
Colorado112,7640.83×
Arkansas93,0151.31×
Oregon86,6330.88×
Mississippi80,6781.14×
Iowa78,3271.11×
Connecticut71,5830.83×
Kansas70,6191.04×
Utah67,1060.87×
Nevada66,5130.8×
West Virginia43,1991.08×
Nebraska41,9640.97×
Idaho41,9080.97×
New Mexico33,9820.79×
New Hampshire33,4870.99×
Maine31,1621.01×
Hawaii25,2720.68×
Rhode Island19,1650.7×
Montana17,9880.75×
South Dakota16,6120.84×
Delaware16,5740.7×
Washington, District of Columbia16,5060.64×
North Dakota15,8640.9×
Alaska15,0180.82×
Vermont12,5660.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bass (fish) audience
BrandAffinityCategory
Combat sport1.99×Sports
Urban Outfitters2.12×Shopping
Elsword16.5×Games
Pro-Ject3.95×Music & Radio
Electrolyte4.45×Health
JDSU2.88×Business & Career
Voter registration4.04×Politics & Society
Staycation2.64×Home & Garden
Home staging3.57×Home & Garden
Corona (band)3.54×Music & Radio
N1 road (South Africa)2.5×Travel & Leisure
Monogram2.16×Home & Garden
UK garage2.9×Music & Radio
Springfield, Illinois5.81×Travel & Leisure
Personalised Gifts2.16×Home & Garden
Acoustic music2.24×Music & Radio
WESH2.37×Movies & TV
Noodle (Gorillaz)1.66×Music & Radio
ABC 7 Chicago1.94×Movies & TV
Notre Dame Fighting Irish football2.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bass (fish) audience
TraitClusterScore
PatriotismCONSERVATISM1.8
DIY MentalityTHRILL1.41
Risk AppetiteTHRILL1.33
Sports ActivityPOWER1.32
Early Adopter MentalityPOWER1.19
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Bass (fish)
CountryShare
United States30.1%
Japan15.0%
Brazil8.2%

See Bass (fish) audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bass (fish) have in United States?

Bass (fish) has an estimated audience of 8,595,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Bass (fish) fans?

30.8% of Bass (fish) fans are female, 69.2% are male, with an average age of 35.2 years.

Which brands do Bass (fish) fans like most?

Bass (fish) fans show strongest brand affinity for Combat sport (1.99×), Urban Outfitters (2.12×), and Elsword (16.5×) over the country average.

Where do Bass (fish) fans live in United States?

Bass (fish) fans in United States are most concentrated in California (reach 941,244), Texas (reach 844,451), and Florida (reach 663,055). These three regions account for the largest share of the active audience.

What other brands do Bass (fish) fans also like?

Beyond Bass (fish) itself, the audience over-indexes on Urban Outfitters (2.12×), Elsword (16.5×), Pro-Ject (3.95×), and Electrolyte (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bass (fish). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.