Rascasse Audience Intelligence

Catfish Audience in United States

A data profile of the people who buy, follow and care about Catfish in United States — modelled from more than twelve digital signal sources. Catfish has an estimated audience of 5,056,391 people in United States.

#94among TV series in United States#198among Movie / TV Show / Series in United States#661in Movies & TV

The average Catfish fan in United States is 42.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Carp, Tackle Warehouse, Face Off (TV series), with strongest over-indexing on Carp (20.27× the country average).

Demographically, the Catfish audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Catfish fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Carp.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Catfish profile in United States.

Audience size
5.1M
in United States
Gender
35.1%♀
64.9% male
Age
42.8
average years
Country rank
#6645
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Catfish viewers

35.1% are female, 64.9% are male, average age 42.8.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Catfish audience in United States
MetricValue
Female35.1%
Male64.9%
Average age42.8
Estimated audience size5,056,391
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Catfish audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

47.0%

of the worldwide Catfish audience comes from United States.

Worldwide audience distribution share by country for Catfish
CountryShare
United States47.0%
United Kingdom7.0%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catfish audience in United States is strongest.

Fig. 05

Top regions by affinity

Catfish fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.52×
02Arkansas~60K1.48×
03Alabama~100K1.46×
04Louisiana~90K1.42×
05Oklahoma~80K1.36×
06Tennessee~100K1.27×
07Missouri~100K1.24×
08Texas~500K1.21×
09Kentucky~80K1.17×
10Georgia~200K1.12×
11West Virginia~30K1.11×
12Illinois~200K1.07×
13North Carolina~200K1.07×
14Indiana~100K1.07×
15Maryland~90K1.06×
16South Carolina~80K1.06×
17Kansas~40K1.03×
18Nebraska~30K1.03×
19Florida~400K1.02×
20Arizona~100K1.02×
21Virginia~100K1.01×
22Michigan~100K1.00×
23Iowa~40K0.99×
24Alaska~10K0.99×
25Washington~100K0.98×
26Ohio~200K0.95×
27Minnesota~70K0.94×
28Washington, District of Columbia~10K0.94×
29North Dakota~10K0.94×
30Wisconsin~70K0.93×
31New York~300K0.92×
32Pennsylvania~200K0.92×
33New Jersey~100K0.90×
34Massachusetts~90K0.90×
35Oregon~50K0.90×
36Nevada~40K0.90×
37South Dakota~10K0.90×
38New Mexico~20K0.89×
39Connecticut~50K0.88×
40Utah~40K0.88×
41Delaware~10K0.84×
42Colorado~70K0.82×
43Idaho~20K0.82×
44Rhode Island~10K0.81×
45Hawaii~20K0.80×
46Maine~10K0.79×
47Montana~10K0.75×
48Vermont~7K0.75×
49New Hampshire~20K0.74×
50California~400K0.73×
Fig. 06

Affinity by region

Affinity by region — Catfish, United States
0.73×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Catfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Catfish audience
#·InterestCategoryAffinity×
01SpinningSports28.69×
02Kevin Nash (carp angler)Sports22.25×
03Face Off (TV series)Movies & TV20.98×
04CarpPets & Animals20.27×
05Major League FishingSports18.94×
06Tackle WarehouseShopping18.18×
07Common carpPets & Animals17.08×
08CrappiePets & Animals14.09×
09Protein ShakeFood & Beverages11.14×
10paul smithFashion & Accessoires10.11×
11Fishing sinkerTopic9.36×
12Northern pikeFood & Beverages8.71×
13Largemouth bassFood & Beverages6.02×
14Bass (fish)Pets & Animals5.87×
15Smallmouth bassPets & Animals5.74×
16Fishing lurePets & Animals5.20×
17LouisianaTravel & Leisure2.40×
18FishPets & Animals2.20×
19Texas RoadhouseFood & Beverages1.87×
20TexasTravel & Leisure1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Catfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Catfish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Risk AppetiteTHRILL1.38×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Catfish audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Early Adopter MentalityPOWER0.94×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Catfish have in United States?

Catfish has an estimated audience of 5,056,391 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Catfish viewers?

35.1% of Catfish fans are female, 64.9% are male, with an average age of 42.8 years.

03

Which brands do Catfish fans like most?

Catfish fans show strongest brand affinity for Carp (20.27×), Tackle Warehouse (18.18×), and Face Off (TV series) (20.98×) over the country average.

04

Where do Catfish fans live in United States?

Catfish fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Catfish fans also like?

Beyond Catfish itself, the audience over-indexes on Tackle Warehouse (18.18×), Face Off (TV series) (20.98×), Kevin Nash (carp angler) (22.25×), and Largemouth bass (6.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Catfish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Catfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →