Catfish Audience in United States

Catfish logo

Catfish has an estimated audience of 5,186,285 people in United States. 35.1% are female, 64.9% are male, average age 42.8. Top regions: Texas, Florida, California. Top brand affinities: Carp, Tackle Warehouse, Face Off (TV series), Kevin Nash (carp angler), Next (TV series).

The average Catfish fan in United States is 42.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Carp, Tackle Warehouse, Face Off (TV series), with strongest over-indexing on Carp (20.27× the country average). Demographically, the Catfish audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Catfish fans

Demographic split for Catfish audience in United States
MetricValue
Female35.1%
Male64.9%
Average age42.8
Estimated audience size5,186,285

Audience persona

The typical Catfish fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Carp.

Top regions in United States

Top regions ranked by reach for Catfish in United States
RegionReachAffinity
Texas556,4741.25×
Florida380,2921.08×
California380,0870.67×
New York286,3840.99×
Illinois191,5641.11×
Georgia184,8281.16×
North Carolina175,0401.12×
Pennsylvania163,9670.94×
Ohio154,6890.97×
Michigan138,8021.02×
Tennessee134,8051.3×
Virginia130,5171.03×
New Jersey124,5540.94×
Arizona115,6231.09×
Alabama109,1691.51×
Missouri107,4511.29×
Washington105,0271.01×
Indiana103,1201.09×
Maryland97,1261.09×
Massachusetts94,6580.93×
Louisiana92,7611.39×
South Carolina82,8711.06×
Oklahoma79,0621.37×
Kentucky75,1891.16×
Wisconsin73,2370.94×
Minnesota70,0300.94×
Colorado67,6090.83×
Arkansas61,6531.44×
Mississippi61,5861.44×
Oregon54,7400.92×
Connecticut46,7670.9×
Nevada45,9370.92×
Iowa41,6990.98×
Kansas40,9451×
Utah39,8670.86×
Nebraska26,1741.01×
West Virginia25,8381.07×
New Mexico22,3830.86×
Idaho20,6370.79×
Hawaii17,6720.79×
Washington, District of Columbia14,7370.95×
New Hampshire14,6780.72×
Maine14,2000.76×
Rhode Island13,1820.8×
Delaware11,5440.81×
Alaska10,5450.95×
Montana10,1660.71×
South Dakota10,0610.84×
North Dakota9,3520.88×
Vermont5,9880.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Catfish audience
BrandAffinityCategory
Carp20.27×Pets & Animals
Tackle Warehouse18.18×Shopping
Face Off (TV series)20.98×Movies & TV
Kevin Nash (carp angler)22.25×Sports
Next (TV series)10.37×Movies & TV
Largemouth bass6.02×Food & Beverages
Fishing lure5.2×Pets & Animals
Bass (fish)5.87×Pets & Animals
Major League Fishing18.94×Sports
Spinning28.69×Sports
Smallmouth bass5.74×Pets & Animals
Fish2.2×Pets & Animals
Northern pike8.71×Food & Beverages
Crappie14.09×Pets & Animals
Fishing sinker9.36×
Texas1.79×Travel & Leisure
Louisiana2.4×Travel & Leisure
Protein Shake11.14×Food & Beverages
paul smith10.11×Fashion & Accessoires
Common carp17.08×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Catfish audience
TraitClusterScore
PatriotismCONSERVATISM1.25
ExtroversionTHRILL1.24
IndividualismJOY1.14
Need for SecurityCONSERVATISM1.13
Convenience OrientationPREMIUM1.08
Family OrientationCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Catfish
CountryShare
United States47.4%
United Kingdom6.5%
Germany5.2%

See Catfish audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Catfish have in United States?

Catfish has an estimated audience of 5,186,285 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Catfish fans?

35.1% of Catfish fans are female, 64.9% are male, with an average age of 42.8 years.

Which brands do Catfish fans like most?

Catfish fans show strongest brand affinity for Carp (20.27×), Tackle Warehouse (18.18×), and Face Off (TV series) (20.98×) over the country average.

Where do Catfish fans live in United States?

Catfish fans in United States are most concentrated in Texas (reach 556,474), Florida (reach 380,292), and California (reach 380,087). These three regions account for the largest share of the active audience.

What other brands do Catfish fans also like?

Beyond Catfish itself, the audience over-indexes on Tackle Warehouse (18.18×), Face Off (TV series) (20.98×), Kevin Nash (carp angler) (22.25×), and Next (TV series) (10.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Catfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.