A data profile of the people who buy, follow and care about Common carp in United States — modelled from more than twelve digital signal sources. Common carp has an estimated audience of 748,039 people in United States.
The average Common carp fan in United States is 38.0 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include Catfish, Spinnerbait, Aquarium, with strongest over-indexing on Catfish (17.08× the country average).
Demographically, the Common carp audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Common carp fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Catfish.
The key figures that characterise the Common carp profile in United States.
24.5% are female, 75.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 38.0 |
| Estimated audience size | 748,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
Where the Common carp audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~4K | 2.04× | |
| 02 | Minnesota | ~20K | 1.92× | |
| 03 | Iowa | ~10K | 1.84× | |
| 04 | Utah | ~10K | 1.73× | |
| 05 | Wisconsin | ~20K | 1.56× | |
| 06 | Nebraska | ~6K | 1.52× | |
| 07 | North Dakota | ~2K | 1.43× | |
| 08 | Montana | ~3K | 1.27× | |
| 09 | Indiana | ~20K | 1.25× | |
| 10 | Kansas | ~7K | 1.22× | |
| 11 | Idaho | ~5K | 1.21× | |
| 12 | Ohio | ~30K | 1.19× | |
| 13 | West Virginia | ~4K | 1.19× | |
| 14 | Missouri | ~10K | 1.15× | |
| 15 | Michigan | ~20K | 1.11× | |
| 16 | Illinois | ~30K | 1.10× | |
| 17 | Oklahoma | ~9K | 1.08× | |
| 18 | Arkansas | ~6K | 1.05× | |
| 19 | Kentucky | ~10K | 1.04× | |
| 20 | Vermont | ~1K | 1.02× | |
| 21 | Colorado | ~10K | 1.00× | |
| 22 | Pennsylvania | ~30K | 0.99× | |
| 23 | Oregon | ~8K | 0.93× | |
| 24 | Texas | ~60K | 0.89× | |
| 25 | Tennessee | ~10K | 0.89× | |
| 26 | Arizona | ~10K | 0.87× | |
| 27 | Washington | ~10K | 0.87× | |
| 28 | New Mexico | ~3K | 0.87× | |
| 29 | Alaska | ~1K | 0.87× | |
| 30 | New Hampshire | ~3K | 0.86× | |
| 31 | Delaware | ~2K | 0.86× | |
| 32 | Maine | ~2K | 0.85× | |
| 33 | Louisiana | ~8K | 0.84× | |
| 34 | Alabama | ~9K | 0.83× | |
| 35 | Connecticut | ~6K | 0.82× | |
| 36 | Rhode Island | ~2K | 0.82× | |
| 37 | Mississippi | ~5K | 0.80× | |
| 38 | Virginia | ~10K | 0.77× | |
| 39 | Hawaii | ~2K | 0.77× | |
| 40 | South Carolina | ~9K | 0.76× | |
| 41 | North Carolina | ~20K | 0.75× | |
| 42 | Washington, District of Columbia | ~2K | 0.74× | |
| 43 | Nevada | ~5K | 0.72× | |
| 44 | Massachusetts | ~10K | 0.70× | |
| 45 | New York | ~30K | 0.67× | |
| 46 | Georgia | ~10K | 0.65× | |
| 47 | Maryland | ~8K | 0.65× | |
| 48 | New Jersey | ~10K | 0.62× | |
| 49 | California | ~50K | 0.60× | |
| 50 | Florida | ~30K | 0.55× |
The strongest cross-interests of the Common carp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spinnerbait | Sports | 34.43× | ||
| 02 | Confucianism | Politics & Society | 27.99× | ||
| 03 | Mahi-mahi | Pets & Animals | 26.58× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 19.20× | ||
| 05 | Bodrum | Travel & Leisure | 17.22× | ||
| 06 | Catfish | Movies & TV | 17.08× | ||
| 07 | Saltwater fish | Pets & Animals | 16.11× | ||
| 08 | Tackle Warehouse | Shopping | 14.91× | ||
| 09 | Koi | Pets & Animals | 14.01× | ||
| 10 | International education | Business & Career | 10.22× | ||
| 11 | Aquarium | Pets & Animals | 8.33× | ||
| 12 | Motorboat | Cars & Mobility | 6.97× | ||
| 13 | Chat room | Internet & Social Media | 5.91× | ||
| 14 | Angling | Sports | 5.58× | ||
| 15 | Discount Tire | Shopping | 4.77× | ||
| 16 | Fly fishing | Sports | 4.22× | ||
| 17 | Planet Fitness | Sports | 3.12× | ||
| 18 | Radio | Technology & Electronics | 2.65× | ||
| 19 | Donald Trump | Politics & Society | 1.88× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.54× | |
| Risk Appetite | THRILL | 1.87× | |
| Need for Security | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× |
Common carp has an estimated audience of 748,039 people in United States, concentrated in Texas and California.
24.5% of Common carp fans are female, 75.5% are male, with an average age of 38.0 years.
Common carp fans show strongest brand affinity for Catfish (17.08×), Spinnerbait (34.43×), and Aquarium (8.33×) over the country average.
Common carp fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Common carp itself, the audience over-indexes on Spinnerbait (34.43×), Aquarium (8.33×), Bodrum (17.22×), and Planet Fitness (3.12×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Common carp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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