Rascasse Audience Intelligence

Aquarium Audience in United States

A data profile of the people who buy, follow and care about Aquarium in United States — modelled from more than twelve digital signal sources. Aquarium has an estimated audience of 10,038,742 people in United States.

#2277among Topic in United States#94in Pets & Animals

The average Aquarium fan in United States is 39.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Reef aquarium, Fishkeeping, Marine aquarium, with strongest over-indexing on Reef aquarium (25.52× the country average).

Demographically, the Aquarium audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aquarium fan in United States is balanced, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Reef aquarium.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aquarium profile in United States.

Audience size
10M
in United States
Gender
53.9%♀
46.1% male
Age
39.5
average years
Country rank
#3563
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aquarium fans

53.9% are female, 46.1% are male, average age 39.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Aquarium audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.5
Estimated audience size10,038,742
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Aquarium audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Aquarium audience comes from United States.

Worldwide audience distribution share by country for Aquarium
CountryShare
United States26.0%
Japan9.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aquarium audience in United States is strongest.

Fig. 05

Top regions by affinity

Aquarium fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K3.41×
02Hawaii~100K2.49×
03Georgia~500K1.55×
04Louisiana~200K1.51×
05South Carolina~200K1.42×
06North Carolina~400K1.41×
07Arizona~300K1.37×
08Tennessee~300K1.34×
09Texas~1M1.33×
10Massachusetts~300K1.29×
11Florida~800K1.18×
12Maryland~200K1.16×
13Oklahoma~100K1.16×
14New Mexico~60K1.16×
15Colorado~200K1.15×
16New Jersey~300K1.14×
17Virginia~300K1.14×
18Wyoming~20K1.11×
19Oregon~100K1.09×
20Washington~200K1.07×
21Missouri~200K1.03×
22Idaho~50K1.00×
23New York~600K0.99×
24Mississippi~80K0.99×
25Connecticut~100K0.97×
26California~1M0.95×
27Rhode Island~30K0.95×
28Alabama~100K0.93×
29Ohio~300K0.92×
30Delaware~20K0.88×
31Kentucky~100K0.87×
32Pennsylvania~300K0.86×
33Illinois~300K0.80×
34Nevada~80K0.79×
35New Hampshire~30K0.76×
36Michigan~200K0.74×
37Arkansas~60K0.74×
38Maine~30K0.72×
39Kansas~50K0.68×
40Washington, District of Columbia~20K0.68×
41Indiana~100K0.67×
42Alaska~10K0.64×
43West Virginia~30K0.63×
44Vermont~10K0.59×
45Wisconsin~90K0.57×
46Minnesota~80K0.57×
47Iowa~40K0.51×
48Montana~10K0.47×
49South Dakota~10K0.43×
50Nebraska~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Aquarium, United States
0.34×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aquarium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aquarium audience
#·InterestCategoryAffinity×
01Reef aquariumHome & Garden25.52×
02Freshwater aquariumPets & Animals23.68×
03Protein skimmerTopic21.26×
04FishkeepingPets & Animals20.63×
05Marine aquariumPets & Animals18.76×
06Coral reef fishTopic17.93×
07Aquarium fish feedPets & Animals16.36×
08BettaPets & Animals15.26×
09Fish Tank (film)Movies & TV14.00×
10KoiPets & Animals13.32×
11CarpPets & Animals13.19×
12Fish farmingFood & Beverages11.73×
13Tropical fishPets & Animals11.72×
14Aquatic plantPets & Animals7.83×
15AquacultureFood & Beverages7.12×
16Public aquariumTravel & Leisure6.99×
17Carp fishingSports6.39×
18GoldfishPets & Animals6.14×
19Fishing reelSports2.80×
20FishPets & Animals2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aquarium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aquarium audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.50×
TravellingTHRILL1.42×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aquarium audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.94×
Price SensitivityPREMIUM0.96×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aquarium have in United States?

Aquarium has an estimated audience of 10,038,742 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Aquarium fans?

53.9% of Aquarium fans are female, 46.1% are male, with an average age of 39.5 years.

03

Which brands do Aquarium fans like most?

Aquarium fans show strongest brand affinity for Reef aquarium (25.52×), Fishkeeping (20.63×), and Marine aquarium (18.76×) over the country average.

04

Where do Aquarium fans live in United States?

Aquarium fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Aquarium fans also like?

Beyond Aquarium itself, the audience over-indexes on Fishkeeping (20.63×), Marine aquarium (18.76×), Freshwater aquarium (23.68×), and Fish farming (11.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Aquarium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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