Aquarium Audience in United States

Aquarium logo

Aquarium has an estimated audience of 10,038,742 people in United States. 53.9% are female, 46.1% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Reef aquarium, Fishkeeping, Marine aquarium, Freshwater aquarium, Fish farming.

The average Aquarium fan in United States is 39.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Reef aquarium, Fishkeeping, Marine aquarium, with strongest over-indexing on Reef aquarium (25.52× the country average). Demographically, the Aquarium audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Record label

Demographics of Aquarium fans

Demographic split for Aquarium audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.5
Estimated audience size10,038,742

Audience persona

The typical Aquarium fan in United States is balanced, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Reef aquarium.

Top regions in United States

Top regions ranked by reach for Aquarium in United States
RegionReachAffinity
Texas1,215,0311.41×
California1,116,3301.01×
Florida816,2821.2×
New York560,6331×
Georgia507,6061.64×
North Carolina452,4391.5×
Utah321,4003.58×
New Jersey300,4161.18×
Pennsylvania299,8960.89×
Arizona299,4071.46×
Virginia295,3201.21×
Ohio290,6000.94×
Tennessee267,2881.33×
Massachusetts246,3111.25×
Washington231,5401.15×
Illinois225,2960.67×
South Carolina219,7911.46×
Maryland204,4261.18×
Michigan204,3350.78×
Louisiana197,9441.53×
Colorado189,8621.2×
Missouri170,6161.05×
Alabama137,6740.98×
Oklahoma132,1961.19×
Oregon128,8371.12×
Indiana124,3310.68×
Kentucky111,4700.89×
Hawaii99,0612.3×
Connecticut98,9760.98×
Wisconsin85,2160.56×
Minnesota83,9590.58×
Mississippi78,6290.95×
Nevada75,5090.78×
Arkansas59,8860.72×
New Mexico51,6091.03×
Kansas51,3310.65×
Idaho48,5620.96×
Iowa41,0790.5×
Rhode Island29,9040.94×
New Hampshire28,6980.73×
West Virginia26,6840.57×
Maine25,6740.71×
Delaware23,9650.87×
Washington, District of Columbia20,2020.67×
Nebraska15,4160.31×
Alaska12,4670.58×
Montana11,5530.41×
Vermont9,5420.54×
South Dakota8,6370.37×
North Dakota7,3210.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aquarium audience
BrandAffinityCategory
Reef aquarium25.52×Home & Garden
Fishkeeping20.63×Pets & Animals
Marine aquarium18.76×Pets & Animals
Freshwater aquarium23.68×Pets & Animals
Fish farming11.73×Food & Beverages
Koi13.32×Pets & Animals
Carp13.19×Pets & Animals
Aquarium fish feed16.36×Pets & Animals
Tropical fish11.72×Pets & Animals
Fish2.08×Pets & Animals
Carp fishing6.39×Sports
Coral reef fish17.93×
Public aquarium6.99×Travel & Leisure
Aquatic plant7.83×Pets & Animals
Fish Tank (film)14×Movies & TV
Fishing reel2.8×Sports
Betta15.26×Pets & Animals
Protein skimmer21.26×
Aquaculture7.12×Food & Beverages
Goldfish6.14×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aquarium audience
TraitClusterScore
ExtroversionTHRILL1.52
SustainabilityBALANCE1.29
DIY MentalityTHRILL1.25
IndividualismJOY1.22
Early Adopter MentalityPOWER1.19
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Aquarium
CountryShare
United States26.1%
Japan9.9%
United Kingdom4.0%

See Aquarium audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Aquarium have in United States?

Aquarium has an estimated audience of 10,038,742 people in United States, concentrated in Texas and California.

What is the gender split and age of Aquarium fans?

53.9% of Aquarium fans are female, 46.1% are male, with an average age of 39.5 years.

Which brands do Aquarium fans like most?

Aquarium fans show strongest brand affinity for Reef aquarium (25.52×), Fishkeeping (20.63×), and Marine aquarium (18.76×) over the country average.

Where do Aquarium fans live in United States?

Aquarium fans in United States are most concentrated in Texas (reach 1,215,031), California (reach 1,116,330), and Florida (reach 816,282). These three regions account for the largest share of the active audience.

What other brands do Aquarium fans also like?

Beyond Aquarium itself, the audience over-indexes on Fishkeeping (20.63×), Marine aquarium (18.76×), Freshwater aquarium (23.68×), and Fish farming (11.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.