Rascasse Audience Intelligence

Fishkeeping Audience in United States

A data profile of the people who buy, follow and care about Fishkeeping in United States — modelled from more than twelve digital signal sources. Fishkeeping has an estimated audience of 4,431,934 people in United States.

#4061among Topic in United States#168in Pets & Animals

The average Fishkeeping fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aquarium, Freshwater fish, D&R, with strongest over-indexing on Aquarium (20.63× the country average).

Demographically, the Fishkeeping audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fishkeeping fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Aquarium.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishkeeping profile in United States.

Audience size
4.4M
in United States
Gender
44.0%♀
56.0% male
Age
35.9
average years
Country rank
#7379
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishkeeping fans

44.0% are female, 56.0% are male, average age 35.9.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Fishkeeping audience in United States
MetricValue
Female44.0%
Male56.0%
Average age35.9
Estimated audience size4,431,934
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Fishkeeping audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Fishkeeping audience comes from United States.

Worldwide audience distribution share by country for Fishkeeping
CountryShare
United States23.8%
Japan12.3%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishkeeping audience in United States is strongest.

Fig. 05

Top regions by affinity

Fishkeeping fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K1.35×
02Vermont~10K1.28×
03South Dakota~10K1.24×
04Rhode Island~20K1.22×
05Hawaii~20K1.17×
06Montana~10K1.16×
07Maine~20K1.14×
08West Virginia~20K1.12×
09Delaware~10K1.10×
10New Hampshire~20K1.08×
11New Mexico~20K1.07×
12Idaho~20K1.06×
13Mississippi~40K1.05×
14Arkansas~40K1.04×
15Nebraska~20K1.04×
16Washington, District of Columbia~10K1.04×
17Alaska~10K1.04×
18Iowa~40K1.01×
19Kansas~40K1.01×
20Oklahoma~50K0.98×
21Kentucky~50K0.96×
22Connecticut~40K0.96×
23Nevada~40K0.96×
24Utah~40K0.96×
25Louisiana~50K0.95×
26Alabama~60K0.94×
27Oregon~50K0.94×
28South Carolina~60K0.92×
29Missouri~60K0.91×
30Wisconsin~60K0.91×
31Indiana~70K0.90×
32Minnesota~60K0.90×
33Tennessee~80K0.89×
34Maryland~70K0.89×
35Colorado~60K0.89×
36Arizona~80K0.88×
37Washington~80K0.87×
38Massachusetts~80K0.87×
39Michigan~100K0.85×
40New Jersey~100K0.85×
41Virginia~90K0.85×
42Georgia~100K0.84×
43Ohio~100K0.84×
44North Carolina~100K0.84×
45Pennsylvania~100K0.83×
46Illinois~100K0.81×
47Florida~200K0.73×
48New York~200K0.73×
49Texas~300K0.69×
50California~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Fishkeeping, United States
0.67×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishkeeping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishkeeping audience
#·InterestCategoryAffinity×
01Freshwater fishPets & Animals30.22×
02D&RTechnology & Electronics27.07×
03KoiPets & Animals26.33×
04AquariumPets & Animals20.63×
05James JoyceLiterature20.24×
06The Old Spaghetti FactoryFood & Beverages16.58×
07LegolandTravel & Leisure8.00×
08ShrimpFood & Beverages6.64×
09John TravoltaMovies & TV3.72×
10New Year's EveHome & Garden2.88×
11Nail artBeauty & Wellness2.59×
12InnovationBusiness & Career2.32×
13High schoolBusiness & Career2.30×
14Electric guitarMusic & Radio2.08×
15Bass guitarMusic & Radio1.86×
16CanadaTravel & Leisure1.68×
17LivestockPets & Animals1.65×
18HobbyHome & Garden1.62×
19Musical instrumentMusic & Radio1.60×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishkeeping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishkeeping audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
ExtroversionTHRILL1.53×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishkeeping audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
CreativityOPEN0.85×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishkeeping have in United States?

Fishkeeping has an estimated audience of 4,431,934 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fishkeeping fans?

44.0% of Fishkeeping fans are female, 56.0% are male, with an average age of 35.9 years.

03

Which brands do Fishkeeping fans like most?

Fishkeeping fans show strongest brand affinity for Aquarium (20.63×), Freshwater fish (30.22×), and D&R (27.07×) over the country average.

04

Where do Fishkeeping fans live in United States?

Fishkeeping fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fishkeeping fans also like?

Beyond Fishkeeping itself, the audience over-indexes on Freshwater fish (30.22×), D&R (27.07×), Koi (26.33×), and Shrimp (6.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Fishkeeping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishkeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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