Fishkeeping Audience in United States

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Fishkeeping has an estimated audience of 4,431,934 people in United States. 44.0% are female, 56.0% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Hibachi, Vocal harmony, Goop, Grinch, Wok.

The average Fishkeeping fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hibachi, Vocal harmony, Goop, with strongest over-indexing on Hibachi (20.33× the country average). Demographically, the Fishkeeping audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Fishkeeping fans

Demographic split for Fishkeeping audience in United States
MetricValue
Female44.0%
Male56.0%
Average age35.9
Estimated audience size4,431,934

Audience persona

The typical Fishkeeping fan in United States is more male, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Fishkeeping in United States
RegionReachAffinity
California210,8100.43×
Texas108,9240.29×
New York105,6480.43×
Florida104,4580.35×
Michigan53,7680.46×
Illinois50,2820.34×
Ohio46,6460.34×
Georgia44,0120.32×
Arizona42,1400.47×
Pennsylvania41,9550.28×
North Carolina41,9060.31×
Mississippi41,7091.14×
Virginia38,0490.35×
New Jersey37,7670.34×
Louisiana37,0840.65×
Arkansas37,0541.01×
Massachusetts36,5450.42×
Oklahoma36,2370.74×
Kentucky35,6630.64×
Alabama34,5200.56×
West Virginia34,4331.67×
Tennessee32,8860.37×
South Carolina32,6510.49×
Indiana31,8130.39×
Kansas31,8040.91×
Idaho31,7971.43×
Oregon31,7280.62×
Wisconsin31,6030.47×
Missouri30,8100.43×
Minnesota30,4080.48×
Hawaii30,3751.59×
Iowa30,1930.83×
Connecticut30,0510.68×
Montana29,9542.44×
South Dakota29,5662.89×
Washington29,3790.33×
Colorado29,2970.42×
Maryland28,9500.38×
North Dakota28,7873.16×
New Hampshire28,3711.62×
Wyoming27,8544.24×
Nebraska27,7821.25×
New Mexico27,6371.24×
Nevada27,5470.64×
Rhode Island27,3961.94×
Maine27,3791.72×
Utah27,0330.68×
Vermont26,9453.46×
Delaware24,5342.01×
Washington, District of Columbia17,7141.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fishkeeping audience
BrandAffinityCategory
Hibachi20.33×Food & Beverages
Vocal harmony11.22×Music & Radio
Goop11.95×Internet & Social Media
Grinch8.41×Movies & TV
Wok11.35×Food & Beverages
Zacky Vengeance51.34×Music & Radio
Home Bargains18.95×Shopping
Governor of Michigan11.56×Politics & Society
Grace Slick12.03×Music & Radio
Staycation4.51×Home & Garden
Collectable2.16×Kids & Family
Google Home8.29×Technology & Electronics
Elsword19.09×Games
Product design2.25×Business & Career
El Paso County, Colorado14.61×Travel & Leisure
INFJ20.52×Business & Career
Combat sport1.75×Sports
Guitarist (magazine)12.44×Music & Radio
headspace9.46×Health
Nebraska Cornhuskers football3.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fishkeeping audience
TraitClusterScore
ExtroversionTHRILL1.67
DIY MentalityTHRILL1.66
Early Adopter MentalityPOWER1.56
SustainabilityBALANCE1.53
LGBTQ+ IdentityOPEN1.39
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Fishkeeping
CountryShare
United States23.8%
Japan12.3%
Germany4.8%

See Fishkeeping audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Fishkeeping have in United States?

Fishkeeping has an estimated audience of 4,431,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Fishkeeping fans?

44.0% of Fishkeeping fans are female, 56.0% are male, with an average age of 35.9 years.

Which brands do Fishkeeping fans like most?

Fishkeeping fans show strongest brand affinity for Hibachi (20.33×), Vocal harmony (11.22×), and Goop (11.95×) over the country average.

Where do Fishkeeping fans live in United States?

Fishkeeping fans in United States are most concentrated in California (reach 210,810), Texas (reach 108,924), and New York (reach 105,648). These three regions account for the largest share of the active audience.

What other brands do Fishkeeping fans also like?

Beyond Fishkeeping itself, the audience over-indexes on Vocal harmony (11.22×), Goop (11.95×), Grinch (8.41×), and Wok (11.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishkeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.