Rascasse Audience Intelligence

Fishkeeping Audience in Germany

A data profile of the people who buy, follow and care about Fishkeeping in Germany — modelled from more than twelve digital signal sources. Fishkeeping has an estimated audience of 900,454 people in Germany.

#3369among Topic in Germany#149in Pets & Animals

The average Fishkeeping fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aquarium, Koi, Freshwater fish, with strongest over-indexing on Aquarium (21.43× the country average).

Demographically, the Fishkeeping audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fishkeeping fan in Germany is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Aquarium.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishkeeping profile in Germany.

Audience size
900K
in Germany
Gender
50.0%♀
50.0% male
Age
40.1
average years
Country rank
#7134
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishkeeping fans

50.0% are female, 50.0% are male, average age 40.1.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Fishkeeping audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age40.1
Estimated audience size900,454
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Fishkeeping audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Fishkeeping audience comes from Germany.

Worldwide audience distribution share by country for Fishkeeping
CountryShare
United States23.8%
Japan12.3%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishkeeping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fishkeeping fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.40×
02Niedersachsen~100K1.37×
03Bayern~200K1.35×
04Rheinland-Pfalz~50K1.15×
05Hessen~70K1.08×
06Bremen~8K1.01×
07Baden-Württemberg~100K1.00×
08Schleswig-Holstein~30K1.00×
09Thüringen~20K0.97×
10Sachsen~40K0.96×
11Hamburg~20K0.89×
12Saarland~10K0.89×
13Brandenburg~20K0.85×
14Mecklenburg-Vorpommern~10K0.85×
15Sachsen-Anhalt~20K0.81×
16Berlin~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Fishkeeping, Germany
0.77×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishkeeping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishkeeping audience
#·InterestCategoryAffinity×
01Saltwater fishPets & Animals25.57×
02Compressed natural gasCars & Mobility24.98×
03Freshwater fishPets & Animals23.31×
04KoiPets & Animals22.00×
05AquariumPets & Animals21.43×
06Fish pondHome & Garden20.20×
07King of Mask SingerMovies & TV19.71×
08Laurie HoldenMovies & TV16.38×
09ButterfingerFood & Beverages15.59×
10KioskLiterature15.02×
11Freshwater aquariumPets & Animals14.62×
12SharknadoMovies & TV12.09×
13MinibusCars & Mobility11.13×
14AnglingSports6.83×
15ShimanoCars & Mobility4.69×
16ReptilesPets & Animals4.24×
17BonsaiHome & Garden3.56×
18Siberian HuskyPets & Animals2.51×
19French BulldogPets & Animals2.45×
20HobbyHome & Garden2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishkeeping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishkeeping audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Pet OwnershipJOY1.30×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishkeeping audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
CreativityOPEN0.80×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishkeeping have in Germany?

Fishkeeping has an estimated audience of 900,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fishkeeping fans?

50.0% of Fishkeeping fans are female, 50.0% are male, with an average age of 40.1 years.

03

Which brands do Fishkeeping fans like most?

Fishkeeping fans show strongest brand affinity for Aquarium (21.43×), Koi (22×), and Freshwater fish (23.31×) over the country average.

04

Where do Fishkeeping fans live in Germany?

Fishkeeping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fishkeeping fans also like?

Beyond Fishkeeping itself, the audience over-indexes on Koi (22×), Freshwater fish (23.31×), Kiosk (15.02×), and Saltwater fish (25.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Fishkeeping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fishkeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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