Fishkeeping Audience in Germany
Fishkeeping has an estimated audience of 900,454 people in Germany. 50.0% are female, 50.0% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, Iris Mittenaere, Icon (magazine), Nebraska Cornhuskers football, Google Analytics.
The average Fishkeeping fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, Iris Mittenaere, Icon (magazine), with strongest over-indexing on Building insulation (3.79× the country average). Demographically, the Fishkeeping audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fishkeeping fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 40.1 |
| Estimated audience size | 900,454 |
Audience persona
The typical Fishkeeping fan in Germany is balanced, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,122 | 1.45× |
| Bayern | 208,069 | 1.44× |
| Baden-Württemberg | 127,475 | 1.04× |
| Niedersachsen | 126,939 | 1.45× |
| Hessen | 75,862 | 1.11× |
| Rheinland-Pfalz | 53,446 | 1.18× |
| Sachsen | 42,659 | 0.97× |
| Schleswig-Holstein | 32,820 | 1.02× |
| Berlin | 32,195 | 0.8× |
| Thüringen | 21,623 | 0.94× |
| Brandenburg | 21,417 | 0.77× |
| Hamburg | 17,400 | 0.86× |
| Sachsen-Anhalt | 14,919 | 0.64× |
| Mecklenburg-Vorpommern | 11,838 | 0.69× |
| Bremen | 7,722 | 1× |
| Saarland | 7,302 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 3.79× | Home & Garden |
| Iris Mittenaere | 21.22× | Fashion & Accessoires |
| Icon (magazine) | 2.06× | Arts & Culture |
| Nebraska Cornhuskers football | 8.92× | Sports |
| Google Analytics | 1.8× | Internet & Social Media |
| Tuscany | 3.24× | Travel & Leisure |
| Grappling | 1.55× | Sports |
| Alaska | 2.3× | Travel & Leisure |
| Preacher (comics) | 4.24× | Literature |
| Heatwave (band) | 11.39× | Music & Radio |
| Vocal harmony | 4.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.48× | Music & Radio |
| Google Home | 2.91× | Technology & Electronics |
| San Gil | 2.06× | Travel & Leisure |
| University of Rochester | 17.87× | Business & Career |
| Sinister (band) | 5.71× | Music & Radio |
| Glashütte | 1.97× | Travel & Leisure |
| Hà Tĩnh | 5.78× | Travel & Leisure |
| Sailor | 2.12× | Travel & Leisure |
| Golden Gate | 2.39× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| DIY Mentality | THRILL | 1.47 |
| Extroversion | THRILL | 1.22 |
| Convenience Orientation | PREMIUM | 1.17 |
| Travelling | THRILL | 1.12 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 12.3% |
| Germany | 4.8% |
See Fishkeeping audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fishkeeping have in Germany?
Fishkeeping has an estimated audience of 900,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fishkeeping fans?
50.0% of Fishkeeping fans are female, 50.0% are male, with an average age of 40.1 years.
Which brands do Fishkeeping fans like most?
Fishkeeping fans show strongest brand affinity for Building insulation (3.79×), Iris Mittenaere (21.22×), and Icon (magazine) (2.06×) over the country average.
Where do Fishkeeping fans live in Germany?
Fishkeeping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,122), Bayern (reach 208,069), and Baden-Württemberg (reach 127,475). These three regions account for the largest share of the active audience.
What other brands do Fishkeeping fans also like?
Beyond Fishkeeping itself, the audience over-indexes on Iris Mittenaere (21.22×), Icon (magazine) (2.06×), Nebraska Cornhuskers football (8.92×), and Google Analytics (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishkeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.