Rascasse Audience Intelligence

Butterfinger Target Market in Germany

A data profile of the people who buy, follow and care about Butterfinger in Germany — modelled from more than twelve digital signal sources. Butterfinger has an estimated audience of 309,831 people in Germany.

#51among Sweet in Germany#2165among Brand in Germany#832in Food & Beverages

The average Butterfinger fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Angelina Jolie, Furry fandom, Dog Days (anime), with strongest over-indexing on Angelina Jolie (77.08× the country average).

Demographically, the Butterfinger audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Butterfinger fan in Germany is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Angelina Jolie.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Butterfinger profile in Germany.

Audience size
310K
in Germany
Gender
66.8%♀
33.2% male
Age
36.1
average years
Country rank
#16920
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Butterfinger

66.8% are female, 33.2% are male, average age 36.1.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Butterfinger audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age36.1
Estimated audience size309,831
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Butterfinger audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Butterfinger audience comes from Germany.

Worldwide audience distribution share by country for Butterfinger
CountryShare
United States39.6%
Germany29.4%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Butterfinger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Butterfinger customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.32×
02Hamburg~9K1.22×
03Hessen~30K1.21×
04Baden-Württemberg~50K1.18×
05Niedersachsen~30K1.13×
06Bayern~60K1.12×
07Saarland~4K1.09×
08Rheinland-Pfalz~20K1.04×
09Bremen~3K1.03×
10Schleswig-Holstein~10K0.95×
11Berlin~10K0.94×
12Brandenburg~8K0.78×
13Mecklenburg-Vorpommern~5K0.78×
14Sachsen~10K0.77×
15Thüringen~6K0.77×
16Sachsen-Anhalt~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Butterfinger, Germany
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Butterfinger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Butterfinger audience
#·InterestCategoryAffinity×
01Dog Days (anime)Movies & TV218.85×
02Care BearsKids & Family205.75×
03Little DebbieFood & Beverages174.61×
04My Little Pony: The Princess PromenadeMovies & TV171.25×
05My Little Pony GameVideo / Board Game136.59×
06My Little Pony: Equestria GirlsKids & Family136.06×
07Vintage ToysKids & Family130.16×
08Nerf warKids & Family129.79×
09Kids clubKids & Family126.81×
10PuregoldFood & Beverages121.13×
11Furry fandomLiterature96.94×
12JollibeeFood & Beverages77.89×
13Angelina JolieMovies & TV77.08×
14Alpo (pet food)Shopping68.95×
15Serenity (film)Movies & TV65.81×
16ManilaTravel & Leisure61.38×
17Tropical fishPets & Animals54.60×
18NerfKids & Family54.18×
19Candy Crush Soda SagaGames48.42×
20AdoptionKids & Family32.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Butterfinger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Butterfinger audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.31×
Luxury OrientationPREMIUM1.73×
Pet OwnershipJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Butterfinger audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.73×
SpiritualityBALANCE0.86×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Butterfinger's target market in Germany?

Butterfinger's target market in Germany covers an estimated 309,831 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Butterfinger customers?

66.8% of the Butterfinger audience are female, 33.2% are male, with an average age of 36.1 years.

03

Which brands do Butterfinger fans like most?

Butterfinger fans show strongest brand affinity for Angelina Jolie (77.08×), Furry fandom (96.94×), and Dog Days (anime) (218.85×) over the country average.

04

Where do Butterfinger fans live in Germany?

Butterfinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Butterfinger fans also like?

Beyond Butterfinger itself, the audience over-indexes on Furry fandom (96.94×), Dog Days (anime) (218.85×), Care Bears (205.75×), and My Little Pony: The Princess Promenade (171.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Butterfinger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Butterfinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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