Butterfinger Audience in Germany
Butterfinger has an estimated audience of 312,716 people in Germany. 66.8% are female, 33.2% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Angelina Jolie, Furry fandom, Dog Days (anime), Care Bears, My Little Pony: The Princess Promenade.
The average Butterfinger fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Angelina Jolie, Furry fandom, Dog Days (anime), with strongest over-indexing on Angelina Jolie (77.08× the country average). Demographically, the Butterfinger audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of Butterfinger fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 36.1 |
| Estimated audience size | 312,716 |
Audience persona
The typical Butterfinger fan in Germany is more female, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Angelina Jolie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,064 | 1.36× |
| Bayern | 58,181 | 1.16× |
| Baden-Württemberg | 52,606 | 1.23× |
| Niedersachsen | 34,059 | 1.12× |
| Hessen | 29,240 | 1.23× |
| Rheinland-Pfalz | 16,475 | 1.05× |
| Berlin | 13,968 | 1× |
| Sachsen | 11,692 | 0.76× |
| Schleswig-Holstein | 10,796 | 0.96× |
| Hamburg | 8,890 | 1.26× |
| Brandenburg | 7,393 | 0.76× |
| Thüringen | 5,714 | 0.72× |
| Sachsen-Anhalt | 5,221 | 0.64× |
| Mecklenburg-Vorpommern | 4,277 | 0.72× |
| Saarland | 3,944 | 1.03× |
| Bremen | 2,679 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angelina Jolie | 77.08× | Movies & TV |
| Furry fandom | 96.94× | Literature |
| Dog Days (anime) | 218.85× | Movies & TV |
| Care Bears | 205.75× | Kids & Family |
| My Little Pony: The Princess Promenade | 171.25× | Movies & TV |
| Adoption | 32.44× | Kids & Family |
| Manila | 61.38× | Travel & Leisure |
| Tropical fish | 54.6× | Pets & Animals |
| Nerf | 54.18× | Kids & Family |
| Vintage Toys | 130.16× | Kids & Family |
| Candy Crush Soda Saga | 48.42× | Games |
| Serenity (film) | 65.81× | Movies & TV |
| My Little Pony: Equestria Girls | 136.06× | Kids & Family |
| Jollibee | 77.89× | Food & Beverages |
| Kids club | 126.81× | Kids & Family |
| Nerf war | 129.79× | Kids & Family |
| Puregold | 121.13× | Food & Beverages |
| My Little Pony Game | 136.59× | |
| Little Debbie | 174.61× | Food & Beverages |
| Alpo (pet food) | 68.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 0.81 |
| Indulgence | JOY | 0.79 |
| Tradition | CONSERVATISM | 0.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| Germany | 29.8% |
| United Kingdom | 2.9% |
See Butterfinger audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Butterfinger have in Germany?
Butterfinger has an estimated audience of 312,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Butterfinger fans?
66.8% of Butterfinger fans are female, 33.2% are male, with an average age of 36.1 years.
Which brands do Butterfinger fans like most?
Butterfinger fans show strongest brand affinity for Angelina Jolie (77.08×), Furry fandom (96.94×), and Dog Days (anime) (218.85×) over the country average.
Where do Butterfinger fans live in Germany?
Butterfinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,064), Bayern (reach 58,181), and Baden-Württemberg (reach 52,606). These three regions account for the largest share of the active audience.
What other brands do Butterfinger fans also like?
Beyond Butterfinger itself, the audience over-indexes on Furry fandom (96.94×), Dog Days (anime) (218.85×), Care Bears (205.75×), and My Little Pony: The Princess Promenade (171.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Butterfinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.